HISTORY OF SANTA
AND MACY'S

From the early 1860s until today, Santa has called Macy’s his home base during the holiday season. More than 200,000 guests have visited Santaland inside Macy’s Herald Square each year since 1977. Take a look through the years to learn more about this wonderful Macy’s tradition that started out in our flagship store in New York City.

CLICK & DRAG TO NAVIGATE

Move the cursor left and right to view our History of Santaland timeline.

MORE
MACY’S
HOLIDAY
FUN

Macy’s Thanksgiving Day Parade®

Santa kicks off the holiday season when he closes our annual celebration. See who else is part of our Thanksgiving Day spectacle!

Check It Out
Macy’s Believe

When you write a letter to Santa at Macy’s, you’re helping Make-A-Wish® give children the strength they need to fight critical illnesses. For each letter received, Macy’s will donate $1 to
Make-A-Wish, up to $1 million!

Write A Letter
Holiday Gift Guide

Our guide is full of whimsical wonders, merry marvels & the most thoughtful gifts for each & every wish list.

Shop All Gifts

Why can I not visit Macy’s Santaland in person this year?

When does Macy’s Santaland at Home virtual experience begin?

Do I need to make a reservation to take part in the virtual experience?

How much does it cost to visit Macy’s Santaland virtually?

What can I expect from Macy’s Santaland at Home experience?

What will the meet and greet with Santa Claus be like?

My child has a specific vision of what Santa looks like based on our cultural background. Will you be able accommodate that request?

HOLIDAY HAPPINESS PROVIDED BY

Media Inquiries only:

Eventmedia@macys.com

Partnership inquiries:

Jordan Dabby
Senior Director, Partnership Marketing
Jordan.Dabby@macys.com

BACK

HOLIDAY HAPPINESS PROVIDED BY

BACK