Beauty

Meet Lauren Wilner, Macy’s Fashion Office Director of Ready-to-Wear & Beauty

Apr 16, 2018

As the Vice President, Director of Ready-to-Wear and Beauty in Macy’s Fashion Office, Lauren Wilner always has her finger on the pulse of the industry’s biggest trends. Every day she works to turn runway inspiration into the trends you see in-store. Read on to learn all about her incredible career, below.

Q:What inspired you to work in fashion and how did you get your start?

I’ve loved fashion from a young age. My favorite playdate with friends was “making outfits” or playing in people’s closets, but I didn’t know exactly what I wanted to do. I was fortunate enough to intern in many areas of the industry. My first internship was in product development, here at Macy’s. But I’ve also had work experiences in editorial, retail and trend research. It was my “sample plate” of the fashion industry before deciding where to start, all the while meeting incredible talent and mentors in the field.

Q:What’s the art behind choosing an outfit or building a wardrobe?

The big secret is you should choose what makes you feel good. Fashion should “put a pep in your step” and make you feel confident enough to tackle the day. I believe in trends and fashion of the moment, however no one looks like they have style if they are not comfortable in their own skin, let alone their outfit.

Q:You’re a style icon at Macy’s. What should we know about your personal style?

That is flattering to hear, however I don’t consider myself a style icon, just someone obsessed with fashion! I have been lucky enough to turn my passion into a career and therefore, my enthusiasm for fashion easily shines through. For my personal style, I tend to switch things up all of the time. I usually lean towards a more casual style, while always looking pulled-together and polished with a touch of boho thrown in. I love the unexpected combo of casual and dressy, like sweatpants with sequins, high heels with socks or a ponytail with a black-tie dress. I also love accessories and interesting details. As one of my style icons, Iris Apfel says, “more is more and less is a bore.”

I love the unexpected combo of casual and dressy, like sweatpants with sequins, high heels with socks or a ponytail with a black-tie dress.

Q:You’re the VP Fashion Director of Ready-to-Wear and Beauty. How do you influence styles that are ultimately sold in store?

I always try to think of the customer first and foremost when looking at potential fashion and beauty items — especially It List items. I consider it an honor to get to dress and make up America. I always keep a few muses in mind that define who our customer is. What would SHE want? What would make HER life shine brighter? What makeup can SHE not live without? I pair those big ideas with fashion or beauty that is of-the-moment, and that is where the magic happens. Keeping the customer in mind at all times helps to guide us on a clear path.

Q:Where do you find your fashion inspiration?

I am totally inspired by everything that is happening on the streets right now. I look to runways of course, but I am often more inspired by what the showgoers are wearing. I think we are in a moment where personal style is shining through.

Q:The Fashion Office often travels the world to get inspired by fashion. What’s that like?

Travel is a part of the job that I never take for granted. It can get challenging at times with schedule conflicts or family obligations, however there is still nothing like landing in Paris and seeing the Eiffel Tower glisten every hour. It is of course not all glamour, but one of my favorite perks of traveling is the focused time spent with our teams. I find that while seeing trends throughout the world is definitely the purpose our trips, team bonding is often the greatest outcome.

Discover the latest fashion and beauty picks from Lauren and her team at macys.com/theedit

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