A Makeup Artist’s Guide to the Mermaid Beauty Trend

Apr 16, 2018

Whether you’ll be spending all summer by the sea or just really want to look like you are, check out the beauty trend making waves this season. Mermaid makeup is all about shimmery, sand-and-surf-inspired shades that bring out your inner sea siren. We asked Macy’s makeup artist and mermaid makeup expert Hayley Woolfok to explain the enchanting fad and share a few tips to recreating the gorgeous and glowy look.

“When I envision a mermaid palette, shimmery bright metallic shades come to mind,” says Hayley. (Think: the iridescent shades of a mermaid’s fin.) “These colors add to that all-over summer glow. It’s the season to showcase a bold and bright look that you usually wouldn’t rock.”

And for your pick of palettes, Hayley recommends the new Tarte Be A Mermaid & Make Waves Eyeshadow Palette for their mix of 14 metallic and matte shades in neutral, jewel and aquatic hues. “It’s perfect for every beauty babe because it gives you the opportunity to tone some of the shades down with neutrals or spice the matte shades up with metallics.”

Tarte Be a Mermaid & Make Waves Eyeshadow Palette & Tarte Minutes To Mermaid 5-pc. Brush Set

When it comes to creating a mermaid eye look, Hayley suggests blending your favorite matte color in the palette along your crease and applying a complimentary shimmer shade on your lid. Use the same shimmer shade to blow out your lower lash line or choose a different color for an even more dynamic look.

But it’s not just eyes getting in on the mermaid trend. Hayley says the beachy shades make the perfect summer highlight for cheeks, collarbones and even lips. “I throw a gloss on my lips and blend a mermaid palette shade into the center,” she says.

You can even embrace the mermaid aesthetic with new beauty tools. The absolutely stunning brushes in Tarte’s Minutes To Mermaid 5-pc. Brush Set feature turquoise, pink and purple fin tips.

Check out the It List Mermaid Palette and more top beauty trends at