The Workshop at Macy's

About The Brand


Miguel Martinez

A natural shaving collection made for men with curly & wavy hair

Founder Miguel Martinez saw a lack of grooming products fit for men with curly & wavy hair. He set out to create a product line focused on those textures. That's Smoooth is an all-natural collection that improves the condition & appearance of the skin, providing a pristine shave without the fear of razor bumps & irritation.




Few shaving products are made for multicultural men, so I created my own.

—  Miguel Martinez  —

More from the Workshop

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If your minority, women, veteran, or LGBTQ-owned business is ready to advance to the next stage of growth, then Macy's invites you to learn from, and possibly partner with us.

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