Founder Miguel Martinez saw a lack of grooming products fit for men with curly & wavy hair. He set out to create a product line focused on those textures. That's Smoooth is an all-natural collection that improves the condition & appearance of the skin, providing a pristine shave without the fear of razor bumps & irritation.
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10 GROUNDBREAKING YEARS
We're proud to celebrate a decade of leading the retail industry
with education & empowerment for diverse business owners.