The Workshop at Macy's

About The Brand


Miguel Martinez

A natural shaving collection made for men with curly & wavy hair

Founder Miguel Martinez saw a lack of grooming products fit for men with curly & wavy hair hair. He set out to create a product line focused on those textures. That's Smoooth is an all-natural collection that improves the condition & appearance of the skin, providing a pristine shave without the fear of razor bumps & irritation.




Few shaving products are made for multicultural men, so I created my own.

— Miguel Martinez —

More From The Workshop

Learn about The Workshop

The Workshop at Macy's is an exclusive retail vendor development program designed to give select high potential minority and women-owned businesses a chance to succeed and grow in the retail industry.

Find out moreThe Workshop at Macy's