The Workshop at Macy's

About The Brand


That's Smoooth

A natural shaving collection made for men with curly & wavy hair

Founder Miguel Martinez found himself frustrated by the lack of grooming products fit for men with curly & wavy hair. He set out to formulate a product line focused on those textures. That's Smoooth is an all-natural collection that allows for a pristine shave without the fear of razor bumps, irritation and harmful ingredients.




Few shaving products are made for multicultural men, so I created my own.


Miguel Martinez


More From The Workshop

Learn about The Workshop

The Workshop at Macy's is an exclusive retail vendor development program designed to give select high potential minority and women-owned businesses a chance to succeed and grow in the retail industry.

Find out moreThe Workshop at Macy's