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About The Brand


Miguel Martinez

Class of 2018 - A natural shaving collection made for men with curly & wavy hair

Founder Miguel Martinez saw a lack of grooming products fit for men with curly & wavy hair. He set out to create a product line focused on those textures. That's Smoooth is an all-natural collection that improves the condition & appearance of the skin, providing a pristine shave without the fear of razor bumps & irritation.




Our business has grown as a result of the new relationship, tools received, and the continued support of Macy's. The Workshop has been super critical in the growth of our business.

—  Miguel Martinez  — Class of 2018

More from the Workshop

The Workshop at Macy's

10 GROUNDBREAKING YEARS

We're proud to celebrate a decade of leading the retail industry
with education & empowerment for diverse business owners.

Learn more
10 years