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It keeps me feeling full and energized. Makes me feel like I can take on any exercise at the gym or to just go about my day. It has a great vanilla flavor and it really tastes like ice cream! 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The flavor was delicious and it was so creamy and it really tasted like vanilla ice cream. It incorporates well with both milk and water and it doesn't have an artificial flavor or gritty texture. I incorporated it after my daily workout and it really made me feel very satisified and I loved the idea that is gluten free with a high quality whey protein. 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I have tried tons of protein powders from various brands and this is one of the best I have tried. Mixed with milk, this is a treat! It feels like I’m outside on a hot Alabama summer day drinking a melting vanilla ice cream milkshake. I get the best smooth texture from mixing this into my cup of milk with a milk frother. The packaging is super sleek and looks great in a gym bag or on a counter top for a male or female. 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With cold water (best if it’s room temp), it actually melts and the texture is creamy with little to no bubbles. Hot water makes the texture bumpy and very thick, so bad. 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It’s not overly sweet and blends easily with water or milk I used it after workouts and it helps with recovery.","totalFeedbackCount":0,"totalPositiveFeedbackCount":0,"totalNegativeFeedbackCount":0,"featured":false,"contentLocale":"en_US","photos":[{"photoId":"49237125","sizes":{"normal":{"url":"https://photos-us.bazaarvoice.com/photo/2/cGhvdG86b3B0aW11bW51dHJpdGlvbg/1ac4d04c-08e5-5c23-ba72-4eda3336d93a","sizeId":"medium"},"thumbnail":{"url":"https://photos-us.bazaarvoice.com/photo/2/cGhvdG86b3B0aW11bW51dHJpdGlvbg/61ea309d-d738-5b04-acb5-32ae67e1ec85","sizeId":"thumbnail"}}}],"hasPhotos":true,"topContributor":false,"anonymous":false,"syndicationSource":{"name":"influenster.com","logoImageUrl":"https://contentorigin.bazaarvoice.com/influenster/default/influenster.png"},"syndicated":true,"submissionTime":"Feb 23, 2026","incentivizedReview":true},{"reviewId":379586499,"productId":25630681,"authorId":"inf11795580","userNickname":"MichaelG","ratingsOnly":false,"rating":5,"ratingRange":5,"recommended":false,"title":"Gets the job done and more!","reviewText":"[This review was collected as part of a promotion.] I’ve been using the Optimum Nutrition Gold Standard 100% Whey Protein in Vanilla Ice Cream flavor and I have to say that it’s been really good for me so far! It keeps me feeling full and energized. Makes me feel like I can take on any exercise at the gym or to just go about my day. It has a great vanilla flavor and it really tastes like ice cream! Love the way it tastes a lot.\n\nWould highly recommend this to anyone who wants to get in their protein intake while drinking something that is high quality and tastes amazing!","totalFeedbackCount":0,"totalPositiveFeedbackCount":0,"totalNegativeFeedbackCount":0,"featured":false,"contentLocale":"en_US","photos":[{"photoId":"49156966","sizes":{"normal":{"url":"https://photos-us.bazaarvoice.com/photo/2/cGhvdG86b3B0aW11bW51dHJpdGlvbg/3e36dd0f-f007-5635-ae8f-fcee8e4962d5","sizeId":"medium"},"thumbnail":{"url":"https://photos-us.bazaarvoice.com/photo/2/cGhvdG86b3B0aW11bW51dHJpdGlvbg/5b1f86c7-6933-5092-be87-d3de298d4fb3","sizeId":"thumbnail"}}}],"hasPhotos":true,"topContributor":false,"anonymous":false,"syndicationSource":{"name":"influenster.com","logoImageUrl":"https://contentorigin.bazaarvoice.com/influenster/default/influenster.png"},"syndicated":true,"submissionTime":"Feb 19, 2026","incentivizedReview":true}]},"generatedSummary":{"summary":"* The product is praised for its delicious vanilla ice cream flavor and smooth, creamy texture.\n* It mixes easily without clumping or leaving an unpleasant aftertaste.\n* Customers appreciate that it provides 24g of protein per serving to support muscle recovery and growth, without causing digestive issues.\n* Overall, it is considered a high-quality, versatile supplement that delivers both great taste and nutritional benefits.","type":"TEXT","title":"REVIEW_SUMMARY","detail":"BULLET_FORMAT_SUMMARY","disclaimer":"This summary is generated by artificial intelligence based on customer reviews"}}]}],"meta":{"tags":{"canonical":"/shop/product/optimum-nutrition-gold-standard-100-whey-protein-powder-vanilla-ice-cream-10.9-oz-10-servings?ID=25630681"},"analytics":{"data":{"page_type":"product","event_name":"product sku select","t_category_id":["325956"],"t_category_name":["Vitamins & Supplements"],"is_big_ticket":["false"],"is_big_ticket_v2c":["false"],"product_id":["25630681"],"product_upc":["748927069945"],"product_low_availability":["false"],"product_availability_message":["In Stock"],"product_name":["Gold Standard 100% Whey Protein Powder, Vanilla Ice Cream, 10.9 oz, 10 Servings"],"product_type":["single item"],"product_original_price":["19.99"],"product_shipping_surcharge":["0.0"],"product_price":["19.99"],"product_pricing_state":["ZERO"],"product_rating":["4.7"],"product_reviews":["83"],"product_video":["false"],"product_gwp_available":[],"product_pwp_available":[],"true_fit_eligible":["false"],"findation_eligible":["false"],"product_brand":["Optimum Nutrition"],"consolidated_product":"false","gdp_eligible":"false"}},"soastapageinfo":{"site":"GCP","appserver":"UNKNOWN_CLONE","timestamp":"04/16/2026 10:16:25 EDT","release":"localhost","releaseDate":"2026-04-01T16:08:03.529Z","version":"3.220.0"}},"productMktData":{"@context":"http://schema.org","@type":"Product","name":"Gold Standard 100% Whey Protein Powder, Vanilla Ice Cream, 10.9 oz, 10 Servings","category":"Lifestyle & Interests","brand":{"@type":"Brand","name":"Optimum Nutrition"},"image":["https://slimages.macysassets.com/is/image/MCY/products/7/optimized/35437707_fpx.tif","https://slimages.macysassets.com/is/image/MCY/products/7/optimized/35437697_fpx.tif","https://slimages.macysassets.com/is/image/MCY/products/8/optimized/35437698_fpx.tif","https://slimages.macysassets.com/is/image/MCY/products/9/optimized/35437699_fpx.tif","https://slimages.macysassets.com/is/image/MCY/products/0/optimized/35437700_fpx.tif","https://slimages.macysassets.com/is/image/MCY/products/1/optimized/35437701_fpx.tif","https://slimages.macysassets.com/is/image/MCY/products/2/optimized/35437702_fpx.tif","https://slimages.macysassets.com/is/image/MCY/products/3/optimized/35437703_fpx.tif","https://slimages.macysassets.com/is/image/MCY/products/4/optimized/35437704_fpx.tif","https://slimages.macysassets.com/is/image/MCY/products/5/optimized/35437705_fpx.tif"],"productID":25630681,"url":"https://www.macys.com/shop/product/optimum-nutrition-gold-standard-100-whey-protein-powder-vanilla-ice-cream-10.9-oz-10-servings?ID=25630681","description":"Optimum Nutrition GOLD STANDARD 100% WHEY Protein powder aids muscle and post-workout recovery with 24g of quality protein per serving. Gluten free, it includes 5.5g of naturally occurring BCAAs and 11g of EAAs to support muscle recovery. Gold Standard Whey is banned substance tested for trusted quality and uses whey protein isolate as the primary, fast-digesting protein source—ideal for all fitness levels, from daily exercisers to competitive athletes. Enjoy great flavors, smooth texture, and easy mixing with just glass and spoon. Add Gold Standard Whey to your favorite recipes to boost your protein intake. Trust Optimum Nutrition—the World s #1 Sports Nutrition Brand.","offers":[{"@type":"Offer","itemOffered":{"@type":"IndividualProduct","color":"No Color","size":"10.10 oz"},"SKU":"748927069945USA","price":"19.99","priceCurrency":"USD","availability":"http://schema.org/InStock"}],"reviews":[{"@type":"Review","author":{"@type":"Person","name":"JoelD"},"datePublished":"2026-03-20","name":"Delicious protein shake!","description":"[This review was collected as part of a promotion.] Love the taste of this whey protein. It’s not too strong and not too sweet. I also tried it in my strawberrry, blueberry shake, and it was amazing! For the first taste test, I simply stirred it with a spoon and it dissolved after a bit. In a blender, obviously it dissolves easily. I would recommend drinking it with your favorite type of milk. It’s only 120 calories and a nice 31g of protein per serving, so it’s definitely worth it if you’re working out or just need to make up your protein for the day.","reviewRating":{"@type":"Rating","bestRating":"5","ratingValue":5,"worstRating":"1"}},{"@type":"Review","author":{"@type":"Person","name":"JosephG"},"datePublished":"2026-03-05","name":"Would highly recommend","description":"[This review was collected as part of a promotion.] Im a big fan of the product and would recommend it to anyone. The appearance is clean and straight forward. Yes you get less in the tub due to settling but it does not effect the taste or how it is supposed to work. The rich smell of the vanilla is pleasing and for a pre or post workout shake it works in a pinch.","reviewRating":{"@type":"Rating","bestRating":"5","ratingValue":5,"worstRating":"1"}},{"@type":"Review","author":{"@type":"Person","name":"KrystalS"},"datePublished":"2026-02-24","name":"Loved this whey protein!","description":"[This review was collected as part of a promotion.] I got to try this Optimun Nutrition protein powder and it was so good. The flavor was delicious and it was so creamy and it really tasted like vanilla ice cream. It incorporates well with both milk and water and it doesn't have an artificial flavor or gritty texture. I incorporated it after my daily workout and it really made me feel very satisified and I loved the idea that is gluten free with a high quality whey protein. I really recommen it!","reviewRating":{"@type":"Rating","bestRating":"5","ratingValue":5,"worstRating":"1"}},{"@type":"Review","author":{"@type":"Person","name":"NicoleK"},"datePublished":"2026-02-24","name":"Great protein powder","description":"[This review was collected as part of a promotion.] Great protein powder, the flavor is sweeter than a usual plain vanilla in my opinion. The container stays fresh and is easy to scoop from. I used this powder in milkshakes and dry.","reviewRating":{"@type":"Rating","bestRating":"5","ratingValue":5,"worstRating":"1"}},{"@type":"Review","author":{"@type":"Person","name":"LaurenC"},"datePublished":"2026-02-24","name":"Creamy smooth protein powder","description":"[This review was collected as part of a promotion.] I’ve been using this product for a few weeks now to add protein in to my diet and aid in weight lifting muscle recovery. I have tried tons of protein powders from various brands and this is one of the best I have tried. Mixed with milk, this is a treat! It feels like I’m outside on a hot Alabama summer day drinking a melting vanilla ice cream milkshake. I get the best smooth texture from mixing this into my cup of milk with a milk frother. The packaging is super sleek and looks great in a gym bag or on a counter top for a male or female. I had never tried this brand of protein before, but I will continue to try other flavors and products!!","reviewRating":{"@type":"Rating","bestRating":"5","ratingValue":4,"worstRating":"1"}},{"@type":"Review","author":{"@type":"Person","name":"OnohitaeP"},"datePublished":"2026-02-23","name":"Tastes sweet and creamy without feeling chalky.","description":"[This review was collected as part of a promotion.] I normally dislike most protein shakes but this flavor is actually good. With cold water (best if it’s room temp), it actually melts and the texture is creamy with little to no bubbles. Hot water makes the texture bumpy and very thick, so bad. But overall, it’s a great product \uD83E\uDD64✨","reviewRating":{"@type":"Rating","bestRating":"5","ratingValue":5,"worstRating":"1"}},{"@type":"Review","author":{"@type":"Person","name":"NayelyU"},"datePublished":"2026-02-23","name":"Taste great.","description":"[This review was collected as part of a promotion.] Great flavor and mixes really well with no clumps. It’s not overly sweet and blends easily with water or milk I used it after workouts and it helps with recovery.","reviewRating":{"@type":"Rating","bestRating":"5","ratingValue":5,"worstRating":"1"}},{"@type":"Review","author":{"@type":"Person","name":"MichaelG"},"datePublished":"2026-02-19","name":"Gets the job done and more!","description":"[This review was collected as part of a promotion.] I’ve been using the Optimum Nutrition Gold Standard 100% Whey Protein in Vanilla Ice Cream flavor and I have to say that it’s been really good for me so far! It keeps me feeling full and energized. Makes me feel like I can take on any exercise at the gym or to just go about my day. It has a great vanilla flavor and it really tastes like ice cream! Love the way it tastes a lot.Would highly recommend this to anyone who wants to get in their protein intake while drinking something that is high quality and tastes amazing!","reviewRating":{"@type":"Rating","bestRating":"5","ratingValue":5,"worstRating":"1"}}],"aggregateRating":{"@type":"AggregateRating","ratingValue":"4.70","reviewCount":"83","bestRating":"5","worstRating":"0"}},"uiKillSwitches":{"isAutoTaggingEnabled":true,"bopsBossCopyUpdateEnabled":false,"fccCategoryURLEnabled":true,"frictionFreeStoreHeaderEnabledPDP":true,"isShippingAndReturnsBadgeEnabled":false,"pzoBadgingEnabled":true,"isInPageSfContextualWidgetEnabled":true,"isUpcColorOverrideEnabled":true,"dressSizeSelectorsEnabled":true,"hexaEnabled":false,"isProductReviewCategoryDataEnabled":false,"fbtEnabled":false,"featureEnabledB":true,"isShoppableDisabled":true,"featureEnabledA":true,"isXAPISchemaProcessing":true,"campaignCategoryIdsEnabled":false,"categoryBreadCrumb":false,"isMediasFragmentEnabled":true,"featureEnabledH":false,"enableGAMImpressionTags":true,"featureEnabledG":true,"featureEnabledF":false,"featureEnabledE":true,"imageARIndicatorEnabled":true,"featureEnabledD":false,"featureEnabledC":false,"isDiscontinuedFCCParameterEnabled":true,"isConsolidatedShoesEnabled":false,"contextualWidgetEnabled":true,"isBigTicketCustomColorSitletEnabled":true,"rviRelatedProsZonesEnabled":true,"pdpSalePercentOffDisplayEnabled":true,"isBVCategoryNameEnabled":false,"isPricePerOzTreatmentEnabled":true,"phase2DesktopBVReviewsApiEnabled":true,"isBeautyCategoryListEnabled":true,"isBeautyFlagBypassedEnabled":true,"isColorwayPricing2":true,"isProductDimensionsForMarketplaceItemsEnabled":true,"isCustomDropdownForColorSwatches":false,"pdpSponsoredItemsContentEnabledServerSide":true,"exposePickupOnlyMembersOfMasterEnabled":false,"isBigTicketCXMasterV2CFromMembersEnabled":false,"isBopsAvailableByLocation404ResponseEnabled":true,"isColorwayPricing1":false,"isModifaceEnabled":true,"isBigTicketAvailabilityViewEnabled":true,"isBigTicketCXSwatchesEnabled":true,"arrivesByDateEnabled":true,"isInteractiveOfferBadgesEnabled":true,"isLoyaltyPPCEnabled":true,"isScrollColorSwatchIntoViewEnabled":false,"tealiumScriptEnabled":true,"surchargeShippingMessageEnabled":true,"zoomInSlideshowImproved":true,"isPDPEnhancementGEnabled":true,"isPDPEnhancementEEnabled":true,"bigTicketV2CEnabled":true,"bossEnabled":true,"upcPricingForMarketplaceStandardPDPEnabled":true,"isPDPEnhancementDEnabled":true,"isPDPEnhancementJEnabled":true,"reviewPhotoUpload":true,"prosFCCFallbackImpressionTagEnabled":false,"isPDPEnhancementMEnabled":true,"isPDPEnhancementOEnabled":true,"isTrueFitSizeAutoSelectEnabled":true,"isPDPEnhancementLEnabled":true,"priceBySizeComplexEnabled":true,"isPDPEnhancementBEnabled":true,"pdpBVReviewFormUpdatesEnabled":true,"isWebCollageOutFromTabs":true,"vendorCustomDeliveryMsg":true,"enableClickTagsForSMProducts":true,"prosImpressionTaggingEnabled":true,"isPDPEnhancementTEnabled":true,"priceBySizeBigTicketItemsProtectionPlanEnabled":false,"inHouseVideoEnabled":true,"sddPromoEnabled":true,"isSearchEnabled":false,"shopTheLookEnabled":false,"isPDPEnhancementZEnabled":true,"isPDPEnhancementREnabled":true,"valuePriceLabelEnabled":true,"filterOverlappingProsProducts":true,"v2cBulletTextRemovalEnabled":true,"loggingRedisExceptionsAndReachBackendSystems":false,"breadcrumbAbsolutePathEnabled":true,"isImageEntryEnabled":true,"splitThirdVariantEnabled":true,"isShoeSizeSelectorsEnabled":true,"isAkamaiInventoryCachePurgeEnabled":true,"isRedisInventoryCachePurgeEnabled":true,"isColorwayPromosPhase2Enabled":false,"isIncentivizedReviewValueFieldCheck":true,"isPerformanceINPEnabled":true,"finalPriceDisplayEnabled":true,"isTrueFitModalEnabled":false,"removeFallbackProsZoneEnabled":true,"isPdpProductEngagementPromptTrtTwoEnabled":true,"isSpacingExperimentEnabled":true,"pdpRequestValidatorEnabled":true,"isMkpAutoreplenishmentEnabled":false,"priceBySizeBulletLinksForMemberEnabled":true,"sponsoredItemsEnabled":true,"unavailableConsolidatedMasterFixEnabled":false,"bigTicketDeliveryFeeRestructureEnabled":true,"productPromotionEnabled":true,"isCustomersPurchasedDisable":true,"isPDPEnhancementWEnabled":true,"isBigTicketWebAREnabled":true,"isFewLeftMessageRedesignEnabled":true,"isAutoReplenishmentEnabled":true,"itemAvailabilityOptimizedBOPSExperienceEnabled":true,"categoryDataEnabled":true,"isShopSimilarNavigationEnabled":true,"isRedisCircuitBreakerEnabled":true,"threePcBannerCopyEnabled":false,"checkoutServiceGCPMigrationEnabled":true,"seoWeddingRegistryCanonicalEnabled":true,"additionalShippingDetailsEnabled":true,"copyClarityVueEnabled":true,"enableGAMAdsFromApp":true,"pubSubInventoryAndPriceUpdateLogicEnabled":true,"isNewShippingConstraintMessageEnabled":true,"mltProsStitchesEnabled":false,"isBigTicketCXSwatchesInvisibleRecaptchaEnabled":false,"isCacheControlInResponseHeaderEnabled":false,"isBigTicketHideInStockOfferFeatureEnabled":false,"phase2MobileBVReviewsApiEnabled":true,"updatePriceComponentSequence":true,"isPromoV2Enabled":false,"isUnavailableUPCListEnabled":true,"isProsZoneAHorizontalEnabled":true,"prePurchasePointsCalculationEnabled":true,"isReviewHighlig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