Macy's Event Marketing

MACY'S THANKSGIVING DAY PARADE®

When: November 24
Where: New York City - Herald Square; National Telecast on NBC

Celebrating its 85th anniversary this year, the Macy's Thanksgiving Day Parade® continues to be the official kick-off of the holiday season. Every year, the Parade is seen by more than 3 million people who line the streets of New York and another 50 million people who tune into NBC to watch the giant balloons, one-of-a-kind floats, the nation's best marching bands, hundreds of cheering clowns and a host of celebrities!

MACY'S PASSPORT PRESENTS GLAMORAMA®

When & Where: Minneapolis, Aug. 5; Chicago, Aug. 12; Los Angeles, Sept. 23; San Francisco, Sept. 30

Macy's Passport Presents Glamorama® is one of the highest profile components to our year-round commitment to give back. It is our opportunity to partner with the community, sponsors and vendors for four evenings of fashion and compassion in the fight against childhood illness, cancer and HIV/AIDS. Macy's Passport Presents Glamorama® consistently positions Macy's as the fashion leader, combining runway and designer fashion, entertainment and technology into a fully integrated, 60-minute theatrical show. For the past 28 years, over $34 million has been raised for charitable organizations in the Minneapolis, Chicago, San Francisco and Los Angeles markets. The shows are a direct reflection of what's happening in fashion, design and pop culture. Defining Macy's “cool factor” in trend leadership and fashion inspiration, this fashion-forward event is filled with chart-topping musical acts, celebrity appearances and fashion designers. And…it's all followed by the most exclusive party in town! The post-bash hosts more than 1,800 partygoers and the VIP Lounge.

MACY'S FLOWER SHOW®

When: Spring
Where: New York City - Herald Square; Philadelphia - Center City; Chicago - State Street; Minneapolis - Downtown; San Francisco - Union Square; Washington D.C. - Metro Center

A perennial favorite every year, Macy's Flower Shows® attracts millions of guests to our marquee stores in New York, Philadelphia, Chicago, Minneapolis and San Francisco. These awe-inspiring spectacles of nature herald the beginning of Spring as five stores are transformed into a breathtaking flower extravaganza. During this time, each store blossoms with musical and cultural special events, floral seminars, complimentary guided tours, specialty and children's gardens, fabulous contests and a lively selection of flowering fashion shows which complement the stunning vignettes of vibrant colors, lush greens and millions of flowers and trees that will be in full bloom.

MACY'S 4TH OF JULY FIREWORKS®

When: July 4th
Where: New York City - Hudson River; National Telecast on NBC

Macy's 4th of July Fireworks® is the largest Independence Day fireworks display in the nation and the single show against which all others are measured. The Fireworks are broadcast live on NBC-TV and has featured celebrity musical performances by Beyoncé, Joss Stone, Mariah Carey, Martina McBride, Jon Bon Jovi, John Cougar Mellencamp and several winners and contestants from “American Idol.” Macy's has up to six fireworks barges detonating simultaneously from either one or several locations around New York City. In addition to our 3,000 invited guests seated in the Macy's VIP Grandstands, 15 million viewers tune into NBC's telecast and nearly 3 million spectators view the live show from positions along the river.

MACY'S HOLIDAY EVENTS

When: November
Where: Tree Lightings – Atlanta (with local telecast), Chicago, Boston, New York, San Francisco, Seattle; Holiday Parades – Seattle, Portland, Pittsburgh

Each holiday season, Macy's gives the gift of fun-filled Christmas events to many cities during the holidays. Together with our partners, we host Tree Lighting Ceremonies and Holiday Parades that celebrate the season and give families a warm feeling inside as they are entertained by singers, dancers, orchestras, choirs and celebrities. In most locations, a yearly holiday spectacle full of enchantment and wonder all leads to the big moment when we flip the switch and light the city's tree.

MACY'S HOLIDAY ATTRACTIONS

When: November/December
Where: Macy's Santaland® - New York, Philadelphia, Minneapolis, Seattle, Pittsburgh, Portland, Chicago

Across the country, families travel to one of our seven holiday Macy's Santaland® attractions. Millions of people visit each year to have Santa hear their holiday wishes and have their picture taken with the man himself. Our Macy's Santaland® experiences include two enchanting tales with Dickens Village in Philadelphia and the Holiday Auditorium in Minneapolis, and special puppet theater shows. These magical holiday wonderlands are designed to delight children of all ages.

Macy's Pink Pig - Atlanta

Celebrate the holidays aboard Atlanta's most pink-tacular train ride! Families squeal with excitement as they travel through our super-sized storybook, starring Priscilla and all of her fabulous friends. From her debut in 1953 as a children's ride at the downtown Rich's store to her engagement at Macy's Lenox Mall, Priscilla has become an Atlanta tradition for generations.

MACY'S HOLIDAY PROGRAMS

When: All year long
Where: All stores

Macy's offers additional partnership opportunities through exciting year-round events and integrated programs which are ideal for targeting specific product categories, themes and demographics. There's something for everyone, every market: Macy's Culinary Council chefs are scheduled to appear in-person to prepare recipes and offer cooking tips. Brides-To-Be get their fill at our exclusive Sip and Scan™ party where they eat, drink and shop without spending a cent. And, our exciting product launches, film promotions, fashion shows, mini-concerts and more offer Macy's the unique opportunity to customize, plan and execute events for a diverse group of partners.

For marketing and partnership opportunities, please contact:

Amy Kule
Group Vice President, National Events & Partnership Marketing
Macy's Parade & Entertainment Group
646-429-5263