What’s
happening @ Macy’s

Check out our upcoming store events.

You’re invited!

Celebrate our grand opening in store with
exciting giveaways
& surprises, like the Macy’s
Backstage Grand Opening
Chance to Win!
You can win Backstage store merchandise
worth between $5 and $250—prizes will vary
by store.
Plus, the first 50 customers get
a $10 Backstage gift card,
and additional
shoppers get a $5 gift card.*

Sat. June 7 | 10am-5pm

Macy’s Backstage Trumbull Mall, Trumbull, CT

Macy’s Backstage Hanover Mall, Hanover, MA

Macy’s Backstage Town Center at Aurora,
Aurora, CO

Macy’s Backstage Culver City Center,
Culver City, CA

Macy’s Backstage Fashion Show, Las Vegas, NV

Macy’s Backstage Millcreek Mall, Erie, PA

Macy’s Backstage Market Place, New York, NY

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*One gift card per customer, while supplies last. Event subject to change or cancellation. One entry per customer. No purchase is necessary to enter or to win. Open to residents of the 50 United States, D.C., and its territories 18 years or older. Employees of Sponsor and their immediate families or members of their households are not eligible. Void where prohibited. Sweepstakes Period: 6/7/2025-6/7/2025. See Macy’s Backstage for complete Official Rules and prize details.

Macy’s
Thanksgiving
Day
Parade®
is almost here!

Our biggest tradition is back for its 96th celebration on 11/24—get a sneak peek of the fun to come!

Find out more

Here’s what we have in store for you!

13
FRI.

Mini Brands
Trade & Play Day

Kids will receive a Mini Brands collectible capsule* to take home or trade in store for any missing pieces.

Fri. Oct. 13 | 4-6pm

In select Macy’s stores

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14
SAT.

Pokémon
Trade & Play
Day

Gotta catch them all! Score Pokémon Trade & Play activity packs* to play with in store.

Sat. Oct. 14 | 12-2pm

In select Macy’s stores

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15
SUN.

Marvel
Day

Superheroes assemble! Make your own comic book* & check out the newest toys.

Sun. Oct. 15 | 12-2pm

In select Macy’s stores

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17
TUE.

Geoffrey’s
Birthday

The big day is finally here! Celebrate Geoffrey’s Birthday & get a mini-puzzle & sticker pack,* plus surprises from Melissa and Doug.

Tue. Oct. 17 | 4-6pm

In select Macy’s stores

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20
FRI.

Make It Real
Craft Day

It’s time for arts & crafts. Receive a bracelet-making kit* to play with in store or to take home.

Fri. Oct. 20 | 4-6pm

In select Macy’s stores

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21
SAT.

Fisher-Price®
& Hot Wheels
Day

Make vroom for Fisher-Price® & Hot Wheels activity sheets & receive exciting giveaways.*

Sat. Oct. 21 | 12-2pm

In select Macy’s stores

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22
SUN.

L.O.L.
Surprise!
Day

Love surprises? Receive an L.O.L. Surprise! capsule* to unbox in stores & take home!

Sun. Oct. 22 | 12-2pm

In select Macy’s stores

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Stop in for holiday fun & last-minute gift ideas

OCT
25

Personalize a fragrance bottle

Make it one of a kind! Add a special message or initials to a fragrance bottle with our engraving service.

Fri. Dec. 15-Sun. Dec. 17 | Store hours

In select Macy’s stores

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OCT
25

Create a fragrance gift set

Curate an assortment of favorite scents that you’ll look forward to give the fragrance lover on your list.

Fri. Dec. 15-Sun. Dec. 17 | Store hours

In select Macy’s stores

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OCT
25

Book a holiday makeover

Schedule an appointment with your store’s Estée Lauder, Clinique, Lancôme, or MAC beauty advisors or stop by any beauty counter & request a tutorial.

Fri. Dec. 15-Sun. Dec. 17 | Store hours

In select Macy’s stores

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Celebrate our Toys“R”Us grand opening & Geoffrey’s Birthday with a 9-day extravaganza of in-store events!

Oct 21
FRI

Pokémon
Day

Kids receive a free pack of Pokémon cards to trade & play in store.

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Oct 22
SAT

LEGO®
Day

Featuring LEGO® playsets & a special giveaway.

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Oct 23
SUN

L.O.L.
Surprise
Day

Featuring L.O.L. Surprise doll coloring pages & a L.O.L. Surprise trading care.

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Play Geoffrey’s Birthday Scavenger Hunt

Kid can embark on an in-store adventure by helping Geoffrey find some of this favorite toys! Find all of the toys & win a prize. Limited quantities, while supplies last.

Sat. Oct. 15-Sun. Oct. 23 | Store Hours

In all Macy’s stores

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OCT
25

Have brunch with Geoffrey & his pals!

Live in the New York or Chicago area? Families can brunch with Geoffrey & some of his playtime pals, including Batman, Bluey, Peppa Pig & more!

Sun. Oct. 23 | 11am-12:30pm | 1pm-2:30pm | 3pm-4:30pm ET

Macy’s Herald Square, New York, NY

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Stop in for wedding registry inspo

Apr. 23
Sun.
South Coast
Plaza

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Description here

Sun. Apr. 23  |  11am-2pm PT  |  
Home Store

Macy’s South Coast Plaza, Costa Mesa, CA

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Apr. 30
Sun.
Memorial
City

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Description here

Sun. Apr. 30  |  11am-2pm CT  |  
2nd Floor
Home Store

Macy’s Memorial City, Houston, TX

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May 13
Sat.
Somerset
Collection

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Description here

Sat. May 13  |  11am-2pm ET  |  
3rd Floor

Macy’s Somerset Collection, Troy, MI

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May 13
Sat.
Bellevue
Square

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Description here

Sat. May 13  |  11am-2pm PT  |  
2nd Floor

Macy’s Bellevue Square, Bellevue, WA

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May 21
Sun.
Lenox
Square Mall

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Description here

Sun. May 21  |  11am-2pm ET  |  
3rd Floor

Macy’s Lenox Square Mall, Atlanta, GA

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Jun. 4
Sun.
Easton
Town Center

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Description here

Sun. Jun. 4  |  11am-2pm ET  |  
2nd Floor

Macy’s Easton Town Center, Columbus, OH

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Jun. 11
Sun.
Cherry
Hill

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Description here

Sun. Jun. 11  |  11am-2pm ET  |  
Lower Level

Macy’s Cherry Hill, Cherry Hill, NJ

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*NO PURCHASE NECESSARY. Quantities limited, while supplies last.

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