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The impact of granting wishes

Every 20 minutes, a child is diagnosed with a critical illness. To find the strength to keep fighting & believe that a bridge to better health is possible often requires something that sparks joy & creates hope.

A wish come true can be that catalyst. That’s why we’ve teamed with Make-A-Wish in our 14th year of Believe letter writing to raise funds for more life-changing wishes

Meet Pastor

Pastor, 7, has been bravely fighting leukemia since last year. But even the most courageous kid can have a soft spot for Santa, so we worked with Make-A-Wish to help Pastor’s big wish to meet (& even eat hamburgers with) jolly ol’ St. Nick come true this November. Get to know more about him & other special children whose spirits have been boosted by life-changing wishes.

Find Out More

Meet Abigail

Even at age 4, Abigail knows how to strike a fierce pose. It’s a skill she refined in the most unconventional yet touching way. When Abigail & her twin sister, Vivi, were separated as newborns during lengthy stays at different NICUs, their mother would dress them in the cutest matching outfits & do fun photoshoots to capture the siblings’ special bond. Years later, Abigail, who has sickle cell disease, still loves stylish clothes & getting her picture taken. So, we teamed with Make-A-Wish to help grant her wish to be a model on her own billboard, which will be launched in November.

Other ways to support

Let’s grant more wishes, like Pastor’s & Abigail’s, by supporting Make-A-Wish any way you can. Just donate online through 12/24 or round up your in-store purchase amount & donate the extra change, up to 99¢, through 11/19.

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