Aug. 1-31

Every child
deserves to read

Join Reading Is Fundamental® to help underserved children & educators when you donate online, or give back in store by rounding up your purchase amount & donating the extra change, up to 99¢.
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This school year counts more than ever

Since 2004, we’ve partnered with Reading Is Fundamental (RIF) to put over 14 million books into the hands of children all across the country. While we’re proud of our involvement, our nation’s children are fighting an uphill battle to catch up & get back on track this fall.

Studies show that last year’s shift to remote learning left students of color 3 times further behind in school than their white classmates. With your help, we can address those disparities & get every child reading at or above their grade level.Study & data provided by McKinsey & Company.

Big things happen when we team up

$4 = 1 book

Even a small donation can provide a child with the tools for literacy.

17 years of partnership

We’ve supported RIF’s mission of promote children’s literacy since 2004.

14M books to kids

With your help, RIF has distributed millions of books to children nationwide.

Promoting social justice
through literacy

We are proud to be a founding partner of RIF’s Race Equity & Inclusion Initiative to provide diverse books, activities & more for underserved children. This effort aims to not only channel literacy resources to communities experiencing the greatest achievement gaps, but also to provide books & lesson plans for parents, teachers & caregivers to have sensitive discussions with their children about race & injustice.

Hear it from community leaders

RIF's work makes a lasting impact all around the country.

Alexandra Atiles Castro

Librarian, Escuela De La Comunidad
Llanos del Sur, Ponce, PR
“To me, it’s very important the library is well set up, that it has color and passion, so when people enter they say, ‘I want to be here’. Reading helps unlock imagination… to me, the library is a crucial part of school that helps us push these kids forward.”

Jennifer Walker

Librarian, Ingleside Elementary, Athens, TN
“Thank you so much for all your organization has done [during COVID]… it’s been a difficult time for schools & families. We have been able to begin a book distribution program in Athens that will continue throughout the summer. We estimate we’ve given out over 12,000 books with no end in sight. Our precious children light up when they get to choose their beautiful new books—and they are reading!”

Brenda Laurent

Center Manager, Regina Coeli Child
Development Center, Robert, LA
“We ordered our books from RIF last school year & were able to distribute them to the children when they really needed extra support at home while school was closed due to COVID. It was really wonderful to watch them select their own book from the rich variety. The grant supported by Macy’s not only helped when the children were spending so few days in an actual classroom, it also provided them the beginnings of their own home library.”

The causes
close to our hearts

Celebrating & enriching community is an important part of who we are.
It's a commitment to giving back, sharing joy & being there in times of need.

Our campaigns

Every month, Macy’s supports charity organizations that have both local & national impacts on our communities.
View All Campaigns

Our community grants

We’re proud to support incredible organizations whose impactful work plays a vital role in our charitable initiatives & beyond.
View All Partners

Our impact by
the numbers

Learn About Our Volunteerism


Donated in 2020

31,290 hours

Volunteered in 2020
Learn About Our Volunteerism