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  • Parade's 2017 People's Choice Webby Award

    OF POP

    From jeans to flat top hair, everything’s bigger in the ’90s. Coming off of a spate of parade advancements from the ’80s, Macy’s gives the crowds a visual feast with more floats and twice as many inflatables, spiking the balloon count from nine to eighteen.

    But what are the ’90s if not a pop culture paradise? Haven’t we all been Saved By The Bell? Aren’t the Clueless always among us? The parade glides right into the belly of the mainstream. Bart Simpson’s balloon makes its gen-Y debut while floats deliver the artists bumping on our CD Discmans: Shania Twain, boy bands, Christina Aguilera and more. The parade has love for them all.

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