OUR 2019 PARADE EXCLUSIVE

VERIZON
360 LIVESTREAM

In partnership with NBC and Macy's, the Verizon 360 livestream of the Parade returned for its fourth year.

Hosted by NBC stars Terry Crews (America's Got Talent) and Lilly Singh (A Little Late with Lilly Singh), the livestream gave fans the opportunity to feel like they were part of the Parade experience via multiple 360-degree cameras placed along the Parade route.

REIMAGINED THROUGH 5G

For 93 years, people have looked forward to the timeless tradition of the Macy’s Thanksgiving Day Parade. In 2019, we reimagined it with the power of 5G. With immersive experiences and augmented reality, viewers watched this long-lasting tradition in a way they could've only imagined. Additionally, fans at Bryant Park were able to check out the performances at Herald Square in 360 via a special Verizon 5G portal.

MACY'S PARADE
GUIDELINES & SAFETY RULES

To safely produce this year’s Macy’s Thanksgiving Day Parade during this unprecedented time, Macy’s partnered with the City of New York to create an innovative plan that would continue this treasured tradition.

The safety of participants and spectators is Macy’s number one priority.

In order to avoid gathering large crowds of spectators along our traditional 2.5-mile route in New York City, we have shortened the route to focus solely on the last section of our annual march. On Thanksgiving Day, we will showcase our annual celebration’s signature balloons, floats, performances and herald the arrival of Santa Claus, in front of Macy’s famed flagship store on 34th Street for our national television special on NBC.

This change will allow millions of New Yorkers and the nation to safely experience Macy’s beloved spectacle from the comforts of home.

To ensure a safe experience for all involved, we are not marching down the streets of Manhattan this year and instead will bring all the magic of this American tradition to you on television and online. In preparation for this one-of-a-kind celebration, the Macy’s team meticulously reviewed every area of the Parade playbook to put in place enhanced health and safety practices that align with CDC guidelines, as well as local and state government protocols.

You can learn more about these safety enhancements here.

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