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California Residents

California Shine the Light Law: If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes during the preceding calendar year. To make a request please submit an inquiry to the following address: Macy’s Customer Service, P.O. Box 8067, Mason, OH 45040. In your request, please specify that you want a "Your Macy's California Shine the Light Notice." Please allow 30 days for a response.

 

We provide easy, accessible, and transparent options for customers to control the disclosure of their personal information to third parties. You may opt out of the sharing of your personal information by submitting a request here: Do Not Sell or Share My Personal Information Requests

 

You can also change your online tracking preferences by using the Cookie Preferences link located at the bottom of the macys.com homepage and updating your Privacy Settings in your Macy's mobile apps.

 

If you are a minor under 18 and have a profile on macys.com, you may ask us to remove reviews or other content that you posted on the site by writing to privacy.master@macys.com. We will begin to process your request within 30 days. Please note that processing your request does not ensure the complete or comprehensive removal of the content that you posted.

 

California Privacy Rights Act: You have the right to request information about how Macy’s collects, processes, and shares your Personal Information. There may be situations where Macy’s cannot grant a request, for example, to complete a transaction to you or comply with the law. These options do not apply to publicly available information from government records nor to deidentified or aggregated information.

Customer Right Detailed Description
Right to Deletion

You may request deletion of applicable Personal Information Macy’s has collected about you.

 

Upon verification of your request, Macy’s will notify third parties to whom Macy’s has shared your Personal Information to delete your information as well.
Right to Correct Inaccurate Personal Information

You have the right to correct inaccurate personal information collected by Macy’s.

 

If you are a registered user of macys.com, you can correct your information in the My Profile section of My Account.

 

Alternatively, you can use one of the contact methods outlined above
Right to Know/Access What Personal Information is Collected

You have the right to know Personal Information Macy’s has collected about you during the previous 12 months, including:

 

  • Categories of Personal Information we collected about you
  • Categories of sources from which we collected the Personal Information
  • Business or commercial purpose(s) for collecting your Personal Information
  • Specific pieces of Personal Information we collected
  • The categories of third parties to whom the business discloses Personal Information
Right to Know What Personal Information is Sold or Shared

You have the right to know Personal Information Macy’s has sold or shared about you during the previous 12 months, including:

 

  • Business or commercial purpose(s) for selling your Personal Information
  • Categories of third parties with whom we share the Personal Information
  • Categories of Personal Information we have sold and categories of third parties to whom the information was sold
  • Categories of Personal Information we disclosed about you for a business purpose
  • Please refer to the Who We Share Your Information With
Right to Opt Out of Sale or Sharing You have the right to opt out of the sale or sharing of any Personal Information Macy’s has collected about you, including Interest Based/Targeted Advertising and Retargeting. While Macy’s does not sell your personal information for monetary consideration, we do share your information for other purposes that could be deemed a "sale" as defined by certain legislation.
Right to Opt Out of Automated Decision Making Macy’s does not engage in profiling of consumers in furtherance of automated decisions that produce legal or similarly significant decisions, as those terms are defined under state privacy legislation.
Right to Limit Use and Disclosure of Sensitive Personal Information You have the right to opt out of the disclosure of Sensitive Personal Information to a third party if Macy’s uses that information for any purpose other than the designated purpose defined in the legislation.
Right to No Retaliation Macy’s will never discriminate nor retaliate against you if you choose to exercise any of these privacy rights.

To exercise your customer rights, you may submit your request through the following methods:

 

Authorized Agents: If you would like to enter a request on behalf of a California resident, please submit the request via Macy's Privacy Portal. Upon submission, you will be required to upload documentation showing proof of written permission from the customer authorizing you to submit a request on their behalf. We reserve the right to require customers to confirm their requests and/or identity.

 

Do Not Sell or Share My Personal Information Requests:
You may submit your request through the following methods:

You can also change your online tracking preferences by using the Cookie Preferences link located at the bottom of the macys.com homepage and updating your Privacy Settings in your Macy's mobile apps.

 

Upon submission of the request, you will be asked to provide your first name, last name, and email address. You will receive a verification email that will ask you to provide some additional information, such as an address, state, zip code, and phone number. We will use the information provided to match the identifying information we have to verify your identity before processing the request.

 

For more information on the categories of Personal Information we have sold, shared, or disclosed, the business purpose for disclosing this information, and the categories of third parties that have received this information, please refer to the “Who We Share Your Information With” section of this Privacy Notice

 

 

Loyalty/Financial Incentives:

Macy's automatically provides Star Rewards loyalty benefits to Macy's credit cardholders. Customers may sign-up for the Macy's Star Rewards program if they do not have a Macy's credit card. To participate as a non-cardholder, you must provide an email (so we can send reward and program-related information), phone number (as the identifier used to track purchases that go toward reward points and redeem rewards), and birth month and day (to redeem rewards). The purpose of the Star Rewards loyalty program is to encourage repeat business with Macy's and enhance your shopping experience.

 

The benefits provided to customers (or realized by Macy's) vary by customer depending upon the purchases made, whether items are bought in-store or online, which offers a customer uses, and many other factors. Macy's also incurs a variety of expenses related to loyalty benefits. Those may include, for example, costs associated with discounts on purchases and free shipping. The benefits are reasonably related to the value of the data you provide.

 

The benefits of the Star Rewards program are described here. The terms and conditions are available here.


We will not discriminate against you for exercising your rights under California Consumer Privacy Act CCPA. Star Rewards members also remain free to opt-out of email, phone, and text marketing at any time.

 

We also offer customers a discount promotion code for signing up for marketing emails. The promotion code is provided in a confirmation email. However, customers may opt-out at any time thereafter and still retain the ability to use the promotion code. We provide this incentive because we want to be able to send offers by email. The cost of sending an email is nominal.

2024 California Metrics

Request Type Received Rejected or Unverified Completed Avg # of Days to Respond
Delete My Personal Information 940 301 693 17
Correct Inaccurate Personal Information 647 140 507 1
Request a Copy of My Personal Information 138 40 98 15
Request Only Categories of Personal Information 173 63 110 2
Do Not Sell or Share Personal Information 4660 2449 2211 3

Click here to view the complete Notice of Privacy Practices.