UGG started with a feeling: the comfort of warming up after a chilly morning in the Pacific waves.
As a surfer, the UGG Brand founder, Brian Smith, knew he could give others that same feeling.
His instinct helped him craft the Classic Boot, and local surfers loved it.
Then it became bigger than any one place or lifestyle.
UGG designs evolved. But the original feeling stayed.
Making you comfortable in who you are.
Open to the world.
Connected to one another.
Everyone is Born to Feel.
