Macy's Parade Shop

Bring home a piece of our
100th Parade
with exclusive brand collabs & fun
collectibles
that celebrate our epic event.

NEW IN ’26:

Meet Hello Kitty^®
and Friends

The newest Hello Kitty^® balloon is joining our 100th
Parade. Celebrate her arrival with adorable looks
from our limited-edition capsule collection—
exclusively at Macy’s.

Celebrate the newest Hello Kitty^® Parade balloon
with limited-edition styles—exclusively at Macy’s.

Shop our Disney
Mickey & Friends
Macy’s 100th Parade
capsule collection

We’re celebrating Sorcerer’s Apprentice Mickey
& more beloved Disney characters from our
Parade over the years with limited-edition styles—
exclusively at Macy’s.

Disney Mickey & Friends Macy’s 100th Parade
capsule collection. Exclusively at Macy’s.

Marvel Spider-Man
Macy’s 100th Parade
capsule collection

Spider-Man is swinging into NYC for our 100th Parade
& we’re dropping a limited-edition capsule collection on his
heroic balloon return—exclusively at Macy’s.

Marvel Spider-Man Macy’s 100th Parade
capsule collection. Exclusively at Macy’s.