Full Shampoo, 8 oz.

$44.00
Offers & perks
Free gift with purchase
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Product details

Web ID: 10837400

Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

  • Product Features

    • WHAT IT IS:
    • A light, lacy lather for all hair types looking for a boost in volume or density in strands; especially great for fine, limp hair; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Cleans, thickens and volumizes; rinses clean without stripping or dehydrating hair; turns up the volume on fine, flat hair for maximum movement and bounce
    • INGREDIENT HIGHLIGHTS:
    • Phospholipids derived from soybeans help fight frizz and protect against humidity
    • HOW TO USE:
    • Work a quarter-size amount of shampoo into a lather between palms; apply to wet hair, massage into a rich lather, then rinse; follow with conditioner and rinse thoroughly
    • RESULTS:
    • 84% of women said their hair felt thicker*
    • 87% of women said their hair had more body*
    • 86% of women said their hair looked fuller*
    • *Based on Consumer Perception Study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses)
    • USE WITH:
    • Full Conditioner
    • Healing Oil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The product appears to be an effective shampoo that leaves hair feeling healthier, fuller, and more voluminous.
  • Many customers report it provides a deep clean without stripping the hair and has a pleasant, mild scent.
  • The shampoo seems to work particularly well for those with fine, thin, or color-treated hair, helping to add body and shine.
  • Customers also note that a little of the product goes a long way, making it a good value.
AI-generated summary from 784 customers reviews.
4.5/5

785 star ratings, 784 reviews

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On average, customers rate the Daily use/use as treatment of this item as Daily use.

10 customer images

784 reviewssorted by Newest

Laurie W.
10 days ago

Love this shampoo!!

This Virtue is so good for color treated hair. Keeps hair hydrated & silky. Definitely use the conditioner also. Perfect pair!!

Customer review from VIRTUE

Debbie Z.
13 days ago

This works

This product does what is says it will do. My hair was full and felt thicker after use. It stayed that way all day.

Customer review from VIRTUE

Jae N.
13 days ago

Best Ever

Beat shampoo I have ever used, and I have used dozens!

Customer review from VIRTUE

Patricia G.
24 days ago

Full shampoo

I’m loving how hydrated and smooth my hair feels. I noticed it after the first wash.

Customer review from VIRTUE

Amy S.
25 days ago

Feel it’s overworking my hair.

Feel it’s overworking my hair. I’m Using the conditioner with.

Customer review from VIRTUE

Christine A.
26 days ago

Love it

Great product I love the way you make your hair feel. I’m going to keep using a see if it’s increases some of the thickness that I lost during menopause.

Customer review from VIRTUE

Kelsey
30 days ago

Love it!

I love virtue and was so excited to try the full shampoo! I love the packaging and how it smells. My hair feels so fresh and clean after use. My hair also looks voluminous and thick. I love that it’s paraben-free too! Gifted by virtuelabs.

Customer review from VIRTUE

Elli
1 month ago

Love it

I’ve been using this shampoo for a bit and it made my hair feel noticeably lighter and fuller. My hair usually gets flat fast, but after washing with this it has more volume at the roots and feels really clean without being dry. It also smells fresh and lathers nicely, so a little goes a long way. Overall, my hair looks healthier and styles better. gifted by virtuelabs

Customer review from VIRTUE