Full Shampoo, 8 oz.

4.5 (726)
$37.40 (15% off) with code: FRIEND$44.00

Product details

Web ID: 10837400
Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

  • Product Features

    • WHAT IT IS:
    • A light, lacy lather for all hair types looking for a boost in volume or density in strands; especially great for fine, limp hair; safe for color-treated and chemically treated hair
    • WHAT IT DOES:
    • Cleans, thickens and volumizes; rinses clean without stripping or dehydrating hair; turns up the volume on fine, flat hair for maximum movement and bounce
    • INGREDIENT HIGHLIGHTS:
    • Phospholipids derived from soybeans help fight frizz and protect against humidity
    • HOW TO USE:
    • Work a quarter-size amount of shampoo into a lather between palms; apply to wet hair, massage into a rich lather, then rinse; follow with conditioner and rinse thoroughly
    • RESULTS:
    • 84% of women said their hair felt thicker*
    • 87% of women said their hair had more body*
    • 86% of women said their hair looked fuller*
    • *Based on Consumer Perception Study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses)
    • USE WITH:
    • Full Conditioner
    • Healing Oil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.5/5

726 star ratings, 725 reviews

Write a Review
73.7% of reviews have 5 stars
535
8.8% of reviews have 4 stars
64
11.0% of reviews have 3 stars
80
3.9% of reviews have 2 stars
28
2.6% of reviews have 1 star
19

On average, customers rate the Daily use/use as treatment of this item as Daily use.

10 customer images

725 reviews
Arlene S.
17 days ago

I really like the shampoo

I really like the shampoo in how it combs out easily after washing. I like how heavy it makes my fine, thin hair feel, instead of fly-away. My only complaint is that my head itches pretty bad after using it. Am I allergic to it?

Customer review from VIRTUE

Ellen H.
20 days ago

Feels and smells wonderfull but

Feels and smells wonderfull but once dry is staticy

Customer review from VIRTUE

Elizabeth C.
20 days ago

Excellent product, full hair

Will continue to use this shampoo. Leave hair soft and with volume. Worth the price

Customer review from VIRTUE

Cynthia M.
20 days ago

Full Shampoo

This helps my hair have a little more body and smells good also ❤️

Customer review from VIRTUE

Robin S.
20 days ago

Great!

Hair emerged shiny strong no tangled soft. I think I’ll use it again!

Customer review from VIRTUE

Carol P.
21 days ago

Fine thin hair needed help

The Full condition and shampoo have helped my hair feel healthier

Customer review from VIRTUE

Anita S.
25 days ago

Not what I had hoped

After a few weeks of using this shampoo, I do not see any difference in my hair’s fullness or texture when I style it. It does not help my hair retain my efforts.

Customer review from VIRTUE

Power K.
27 days ago

Love It!

There is something about this shampoo that I can tell is different from the once I put it in my hair (a tiny bit goes a long way) as it just feels different in a very good way. It provides fullness and softness to my hair.

Customer review from VIRTUE