ColorKick Illuminating Mask

$70.00
Low Stock
Offers & perks
Free gift with purchase
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Product details

Web ID: 16471836

Virtue ColorKick Illuminating Mask helps protect and maintain hair color between services by providing intense hydration, reflective luminosity and color vibrancy, as well as solar and heat protection to help keep shades from dulling and drying out. This dual-action formula harnesses the power of Alpha Keratin 60ku to help repair and strengthen hair from inside out. Virtue's proprietary protein not only helps strengthen hair weakened from chemical treatments but also smooths the foundation of rough cuticles, leaving hair more reflective for the ultimate healthy hair shine. The fragrance is a warm blend of bright and calming ingredients, including yuzu zest, chamomile and creamy sandalwood.

  • Product Features

    • WHAT IT IS:
    • A nourishing, hue-enhancing mask made in the USA; for all shades of natural colored hair and all shades of color-treated or highlighted hair, as well as silver and gray tones
    • WHAT IT DOES:
    • Adds radiance and maintains color vibrancy without drying out hair; replenishes, tones and preserves
    • INGREDIENT HIGHLIGHTS:
    • Mullein flowers absorb UV/solar radiation and transform it to visible, radiant light
    • Specialty rice protein, sunflower sprout extract and tara tree fruit extract provide UV/solar protection from the color-fading, color-distorting, damaging and drying effects of the sun's rays
    • Shea butter, moringa seed oil, jojoba and sunflower seed wax nourish and restore hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality
    • HOW TO USE:
    • After cleansing hair, remove excess water and apply a generous amount of mask, distributing evenly through hair; leave on for 2-3 minutes, then rinse well
    • Use weekly or as needed
    • RESULTS:
    • 92% of women felt their hair color looked more luminous and didn't fade as quickly after 2 weeks*
    • 98% of women felt their hair color looked brighter after 4 weeks*
    • 100% said this mask keeps hair more true between colorings*
    • *Based on a consumer perception study with 56 women who used the mask twice a week for 4 weeks
    • USE WITH:
    • ColorKick De-Brassing Shampoo

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The Virtue ColorKick Illuminating Mask is an effective hair treatment that helps maintain the vibrancy of color-treated hair.
  • It leaves hair feeling soft, hydrated, and shiny without weighing it down.
  • The mask is particularly beneficial for dry, damaged, or brassy hair, as it helps tone down brassiness and preserve the color.
  • Many users report that it extends the life of their hair color and makes highlights last longer.
  • The product has a pleasant, mild fragrance and a rich yet manageable texture that distributes easily.
  • While some found it to be pricey, most agreed it is a worthwhile investment for salon-quality results at home.
AI-generated summary from 222 customers reviews.
4.8/5

222 star ratings & reviews

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222 reviewssorted by Newest

Sharon B.
12 days ago

hair mask

It ok i have curly hair it hydrated but made it kinda flat.

Customer review from VIRTUE

Amy S.
29 days ago

Great mask for colored hair

I use this mask once a week and for a swimmer with colored hair it keeps my hair in good shape.

Customer review from VIRTUE

Lisa A.
2 months ago

Love the Mask!

The mask is quick and easy use between the shampoo and the conditioner, leave on for a couple minutes and you should see my shine! I recommend this product, especially if you were coloring your hair!

Customer review from VIRTUE

Janice M.
2 months ago

Protects my hair color from wash out

Since I started using this product I noticed my hair color lasts several weeks longer and doesn't look washed out at all.

Customer review from VIRTUE

Panagiota T.
2 months ago

Helps with color and leaves

Helps with color and leaves hair looking and feeling amazing

Customer review from VIRTUE

Cynthia S.
2 months ago

Love the shampoo, conditioner and

Love the shampoo, conditioner and mask. My hair feels more manageable.

Customer review from VIRTUE

Marie B.
2 months ago

OK, not great

Didn't perform any better than the products I buy locally. Don't know what the hype is all about.

Customer review from VIRTUE

Jamey E.
2 months ago

Straw

The product is great for toning down any yellow/brassiness. However, I find when using the Colorkick shampoo and mask that my hair feels like straw. That’s the only thing I don’t like about it. Otherwise, I’d give it a 5-star review.

Customer review from VIRTUE