Straight Up Volumizing Peptide Mascara

$29.00
Size:Standard
Offers & perks
Free gift with purchase
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Women Founded
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Product details

Web ID: 16917999

Straight Up Volumizing Peptide Mascara in HD Black (the ultimate black) is a smudge-free mascara that delivers 12 hours of full lift and volume.

  • Product Features

    • WHAT IT IS:
    • A mascara made in the USA
    • WHAT IT DOES:
    • Helps strengthen, revitalize and thicken lashes; smudge free, flake free and long wearing; plush brush lays on the drama
    • INGREDIENT HIGHLIGHTS:
    • Pro peptide helps strengthen, redensify and nourish for healthier-looking, fortified lashes
    • Tri-locking system delivers smudge-free, flake-free wear
    • HOW TO USE:
    • For wide-awake eyes, hold brush horizontally to coat each lash
    • For more volume, apply additional coats
    • Remove easily with RMS Beauty Ultimate Makeup Remover Wipes (sold separately)
    • CONSCIOUS INGREDIENTS: This product is formulated in adherence to the Conscious Ingredients List
    • PACKAGED WITH CARE: Both the primary and secondary packaging of this product meets at least one of the Packaged with Care requirements
    • CRUELTY FREE: This product has not been tested on animals in any form or at any stage of development, production, or supply chain
    • VEGAN: Formulated and produced without the use of any animal-derived ingredients or by-products

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • This high-quality mascara provides excellent volume, length, and definition to lashes without clumping or flaking.
  • The smooth, buildable formula creates a natural, feathery look that lasts all day without smudging or transferring.
  • The nourishing formula with peptides helps condition and strengthen lashes, making it suitable for sensitive eyes.
  • While the brush may be too large for some users, the overall performance and results of this mascara are very satisfactory.
AI-generated summary from 1,124 customers reviews.
4.4/5

1,125 star ratings, 1,124 reviews

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1,124 reviewssorted by Newest

Therese h.
4 days ago
Incentivized review

Awesome mascara. Gives lashes a

Awesome mascara. Gives lashes a full “real” look. Removes easily.

Customer review from RMS Beauty

Callista25
4 days ago

Perfect Mascara

This is my favorite mascara. Mascara has always been a challenge. It always smudges or flakes, or if it is really smudge-proof it stings my eyes. I am so happy to have something natural that stays put and doesn't irritate my eyes. It also makes my lashes look really thick and long!

Customer review from RMS Beauty

Grisel
6 days ago
Incentivized review

Clean mascara

Love this mascara . Looks lovely and it's clean which is why I choose rms over any other brand

Customer review from RMS Beauty

External reviewer
7 days ago
Incentivized review

Nearly perfect!!

This is a great mascara. The brush helps to build volume and length on the lashes. I am used to using a tubing mascara, that comes off effortlessly. I do wish this came off as easily.

Customer review from RMS Beauty

External reviewer
7 days ago
Incentivized review

Stunning!

Literally the best mascara I have ever used. I have super sensitive eyes an can't use just any mascara. This brand is literally fantastic. Just how it preforms, lengthens, also gives volume, you can add layers with no clumps. Like its just perfection. An how it feels after its dry! Its so soft feeling like feels gentle on the eyelashes.

Customer review from RMS Beauty

Michelle A.
7 days ago

Do not waste your money

This mascara is terrible. It is very clumpy, goes on uneven, and is irritating. Do not waste your money on this one. It is sad that RMS cannot make a good mascara when so many of their products are wonderful.

Customer review from RMS Beauty

Nalini R.
7 days ago
Incentivized review

I did like the product

I did like the product . I need to be careful while applying since my hand shakes. But it’s a good product. thank you.

Customer review from RMS Beauty

Denise
7 days ago
Incentivized review

Goes on great, no lasting power

I recieved a small tube, a free one with purchase. The mascara itself goes on nicely and I love the look. My lashes looked great. On an average temperature day and indoors most of the day, it lasted for a few hours. In the heat outside, it began to smudge and I ended up with black mascara all under my eyes. I am always on the look out for makeup that stands up in the heat and humidity and this is not it.

Customer review from RMS Beauty