Do It All Radiant Concealer

$30.00
Color:Light Neutral
Size:NO SIZE
Offers & perks
Women Founded
See offer details

Product details

Web ID: 21570450

IT Cosmetics Do It All Radiant Concealer is the only clinically tested four-in-one serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness and brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture and radiance for all-day wear that won't settle into lines.

  • Product Features

    • WHAT IT IS:
    • A creaseless concealer formula that's also a plumping multivitamin serum
    • WHAT IT DOES:
    • Delivers glowy medium coverage and a radiant finish; provides up to 16-hour wear and 24-hour hydration
    • INGREDIENT HIGHLIGHTS:
    • Soft-focus powders smooth away skin concerns; amino acid-coated pigments offer ease of blending to help ensure no creasing or settling into fine lines; hyaluronic acid, niacinamide and vitamins B5 and E help improve skin hydration, texture and radiance
    • HOW TO USE:
    • On first use, twist and click for 1 minute to allow the formula to disperse
    • Use 1 click of product for targeted application or to spot conceal
    • Use 3 clicks of product for all-over face application
    • RESULTS:
    • The only clinically tested serum concealer*
    • Hydrates dry skin**
    • *Plumps and brightens based on expert grading after 8 weeks of daily use
    • **Hydration based on 24-hour results

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The concealer provides medium to full coverage with a natural, radiant finish.
  • The creamy, blendable formula is hydrating and contains beneficial ingredients like niacinamide and hyaluronic acid.
  • It effectively conceals dark circles, blemishes, and redness without looking cakey or settling into fine lines.
  • The wide shade range allows for good color matching.
  • While some found the packaging and applicator challenging to use initially, most agreed it is a high-quality product that delivers on its claims.
AI-generated summary from 2,871 customers reviews.
4.4/5

2,920 star ratings, 2,871 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Sheer.

3790 customer images

2,871 reviewssorted by Newest

SarahG
3 days ago
Incentivized review

Works well!

What a great product! This concealer is so effective- much better than others I’ve used, without feeling heavy or thick and cakey like some do. The shade was great, too!!

Customer review from influenster.com

Tash1981
5 days ago
from Florida

Okay

This gives good coverage. A little cakey and I absolutely hate the packaging. I want to know whose bright idea it was to put it in the awful packaging! You lose so much product.

Recommends this product

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS6 days ago

Hello Tash1981! Thank you for your honest review for our Do It All Radiant Concealer. We are happy to hear that the coverage was effective. We are sorry to learn that you do not like the packaging as too much product is lost. We apologize that you encountered this issue and our product did not meet your expectations. Your satisfaction is very important to us. Thank you for your feedback.

Candylady411
9 days ago
from Missouri City Tx

love love love

blends easy and covers well hydrates my skins make you feel like you have nothing on

Customer review from itcosmetics.com

Momcare
9 days ago

Just the coverage I needed

I have never used a concealer before but with aging skin I noticed some age spots that I wanted to cover. Goes on great and blends well with my foundation.

Recommends this product

Customer review from itcosmetics.com

Carizma
10 days ago
from Texas
Incentivized review

I just started using it, I was using the other one in the tube but I love this one better works better for maturer eyes and doesn’t settle in your crows feet making them more obvious

Recommends this product

Customer review from itcosmetics.com

Dh11011963
14 days ago

Minimal coverage

The product does not cover well and lays in my lines. I did choose the wrong color. Should have tested it in store.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS14 days ago

Hello Dh11011963! Thank you for your review for our Do It All Radiant Concealer. We apologize that you chose the wrong color and the coverage was not effective. We are sorry you encountered these issues and would like to help. We recommend you use our Try IT On tool which will allow you to virtually apply the shades to see how they will look when worn. You can access the tool using this link https://tinyurl.com/2xpxff57. You can also visit stores where you can view as well as try the shades and our Beauty Advisor will be happy to assist you. To locate your nearest authorized retailer, please use this link https://tinyurl.com/yhmcm7ko. We hope this is helpful! Your satisfaction is very important to us. Thank you for your feedback.

BHus
17 days ago
from Tulsa, OK

Too cakey for dry mature skin

I love the CC+ cream radiant foundation and was excited to try this concealer. Unfortunately, no matter what primer I used, it just looked dry and cakey on me and made all my lines around my eyes look even worse.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS17 days ago

Hi there! Thank you for your loyalty to our CC+ Cream and for being so excited to try our new Do It All Radiant Concealer. We are truly sorry to hear that the concealer did not provide the same seamless, radiant finish you’ve come to love from our foundation. We aim for our "Do It All" formula to provide a luminous, skin-like "blur" for the eye area, and it is disappointing to learn that it felt dry and emphasized fine lines instead. Because this is a high-performance formula infused with a serum, sometimes the interaction with certain primers can affect the "grip" and cause a heavier finish. A "pro tip" we often recommend for the delicate eye area is to apply a very small amount—just 1–2 dots—and gently press it into the skin with your ring finger or a damp sponge to help the radiant serum truly melt in. We take your feedback very seriously and will share your experience with our product development team. Thank you for being part of the IT Cosmetics community!

NicoleC
18 days ago
Incentivized review

Okay

Wrong shade for my skin tone. Never got a chance to wear it because it was several shades too dark for me. Would love to try this product in a shade more suitable for my skin tone. Texture is good. Builds nicely.

Customer review from influenster.com

Response from influenster.com

ITC CS17 days ago

Hello there! Thank you for trying our Do It All Radiant Concealer. We are happy you like the texture and it was buildable. We are sorry to learn that you received a shade that was way to dark for your skin tone. We apologize that you encountered this issue. We understand how important it is to find the correct shade. We recommend you use our Try IT On tool which will allow you to virtually apply the shades to see how they will look when worn. You can access the tool using this link https://tinyurl.com/2xpxff57. You can also visit stores where you can view as well as try the shades and our Beauty Advisor will be happy to assist you. To locate your nearest authorized retailer, please use this link https://tinyurl.com/yhmcm7ko. We hope this information is helpful! Your satisfaction is very important to us. Thank you for your feedback.