Gen Optics Infinitaura Brightening Serum, 1.69 oz.

$265.00
Size:1.69 oz

Product details

Web ID: 23709406

Containing PITERA™, SK-II's exclusive anti-aging ingredient, Niacinamide, and new Bisabolol Pro, this SK-II GenOptics InfinitAura Brightening Serum will leave your skin looking radiant and youthful. It reduces dullness and improves the appearance of dark spots in a single step.

  • Product Features

    • WHAT IT IS:
    • It is number 1 brightening serum reduces dullness and improves the appearance of dark spots in a single step
    • WHAT IT DOES:
    • This advanced serum brightens skin, improves the appearance of dark spots and soothes skin for the ultimate solution for radiant-looking skin.
    • INGREDIENT HIGHLIGHTS:
    • PITERA for radiant-looking skin
    • NEW Bisabolol Pro* for soothing hydration benefits (includes bisabolol+ batyl alcohol)
    • Niacinamide: to help reduce the look of dark spots
    • SKIN TYPES:
    • Suitable for normal, dry, oily, and combination skin
    • HOW TO USE:
    • Release a dropper-full amount of serum into your palm. Apply evenly onto your face by dotting on the forehead, both cheeks, and chin.
    • Add a few extra drops to areas you're concerned about, and gently massage into skin, starting in the center and spreading outward. Use this face serum after you cleanse, tone, and treat, but before you moisturize. Use day and night for best results.
    • RESULTS:
    • Aura Skin, Helps You Look 8 Years Younger
    • Based on P&G internal skin measurement study placed in 2023 among 121 panelists age 20-35. Their bare skin appearance was evaluated by naive consumer judgers and analyzed by professional.
    • This item purchased online must be returned to the vendor by mail only. This item cannot be returned to Macy's stores.
    • Imported

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item purchased online must be returned to the vendor by mail only. This item cannot be returned to Macy's stores.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The serum is reported to leave skin looking radiant, glowing, and more even-toned, with a noticeable reduction in dark spots and discoloration.
  • The lightweight, silky formula absorbs quickly without feeling heavy or sticky, and it layers well under makeup.
  • Many users appreciate the luxurious packaging and innovative dropper design.
  • While on the pricier side, consistent users say the results make it a worthwhile investment for those concerned with dullness, uneven skin tone, and early signs of aging.
AI-generated summary from 407 customers reviews.
4.6/5

409 star ratings, 407 reviews

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407 reviewssorted by Newest

MonicaS
15 days ago
Incentivized review

Great applicator

First off, I love how the applicator is curved! It makes it so much easier to get the product! Genius idea. The product absorbs into the skin well. There is barely a smell to it but it is pleasant. I didnt get any breakouts or any reactions at all on my skin.

Customer review from influenster.com

TaraP
15 days ago
Incentivized review

All around nice product!

This serum has a really nice light scent. Not overwhelming but noticeable. The applicator is a plunger type of eye dropper. It does make it a little tricky to get the last bits but not a big deal. It feels really nice on your skin. Not too watery but not too thick. It’s slippery between your fingers feels really smooth on your face.

Customer review from influenster.com

DeannK
16 days ago
Incentivized review

I love it!!!

I have been wanting to try this brand for years, but price kept holding me back. It was a great addition to my skincare. I will admit that I don’t use it everyday because I’m an oily girl and having to let me skin “breathe” from a lot of products is a necessity’. I feel like the product does what it says and can’t wait to see how it continues to work over time.

Customer review from influenster.com

SamanthaS
17 days ago
Incentivized review

Amazing glow

The packaging on this is so luxurious. There is a pearl tone and a nice dropper works so well. The product has a subtle scent and it does not feel sticky. Once it dries, which is within seconds, your skin is left with a beautiful glow.

Customer review from influenster.com

SophieC
17 days ago
Incentivized review

Another winner from SK-II

SK-II is one of those reliable luxury skincare brands that doesn’t disappoint, and this product is another standout for them! Starting with the packaging, the dispenser is very unique and conducive to getting every last drop, which is valuable for a product as expensive as this. The serum itself is very lightweight and absorbs easily, allowing it to be layered over and under multiple skincare products. I was able to use this under makeup with no pilling. My skin was definitely brighter and more glowy after a few weeks of consistent. I’ll definitely continue using this in my skincare routine.

Customer review from influenster.com

LismelyG
18 days ago
Incentivized review

Stunning!

SK-II is one of my favorite skincare brands. This serum has a very satisfying consistency; it feels lightweight yet enriching, with excellent absorption properties for the skin. You will love it.

Customer review from influenster.com

AngeliqueA
18 days ago
Incentivized review

Results you can see

I absolutely love the bottle, it’s beautiful! It looks nice displayed in my bathroom! The little button on top fills the applicator, very easy to use. I have been using this for a little over a month now and I can visibly see a difference in the uneven skin tone and little dark spots I had on my face! I feel even more confident now when I have to go without foundation! You can actually see the results!!

Customer review from influenster.com

AshleyH
19 days ago
Incentivized review

It does work!

This product had instant results for me. It is a little tacky but this seems to be true with any white milky colored serum. The texture does dry but it takes time. There was no irritation and I love the dropper size and how it plunges the product up for you. The only thing I notice is that if I don’t use this, my dark spots come right back so that’s a bummer. Still a reliable product that does work but requires maintenance. I was hoping for the price point it would be a more permanent fix is the only reason for knocking off a star.

Customer review from influenster.com