24/7 Waterline Eyeliner Pencil

4.6 (10,208)
$19.55 (15% off) with code: FRIEND$23.00
Offers & perks
Women Founded
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Product details

Web ID: 2431017
"Urban Decay specifically developed 24/7 Waterline Eye Pencil for use on the inner rim in the waterline. The creamy, demi-matte pencil lays down waterproof color that lasts all day. It's a liner like no other. Our 24/7 Waterline Eye Pencil glides on easily with no tugging. After the color sets, it won't budge. This waterline safe eyeliner comes in 6 NEW shades including nude eyeliner and brown eyeliner perfect for creating a bright, open-eyed effect."
  • Product Features

    • Shades include:
    • Legend - black
    • Push - navy
    • Rail - brown
    • Mood - charcoal
    • Street - green
    • WHAT IT DOES:
    • So you can easily tell the difference between 24/7 Eye Pencil and 24/7 Waterline Eye Pencil, Urban Decay gave 24/7 Waterline a shade-matched ombré gradient that fades to black, with a matte black cap and end
    • UD's 24/7 formula doesn't contain any mineral oil, paraffin or preservatives
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to Armed Forces Americas, Alaska, U.S. Virgin Islands, Armed Forces Pacific, District of Columbia, Guam, American Samoa, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Palau, Puerto Rico, Northern Mariana
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.6/5

10,208 star ratings, 10,175 reviews

Write a Review
77.2% of reviews have 5 stars
7883
14.6% of reviews have 4 stars
1491
4.2% of reviews have 3 stars
426
1.8% of reviews have 2 stars
183
2.2% of reviews have 1 star
225

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

1929 customer images

10,175 reviews
amyj166_681
28 days ago
Incentivized review

Awesome

[I received this product in exchange for my honest review] this eyeliner worked great on my eyes, the application was flawless and so easy to do and definitely water proof.

  • Photo from amyj166_681

Customer review from influenster.com

heatherl232_1531
1 month ago
Incentivized review

Great eyeliner!

I really enjoy this eye pencil as someone who doesn’t typically wear eyeliner. It was extremely creamy and stayed in my waterline without any smudging all day. It had great color payoff and I really enjoyed the neutral brown this one was. Love this product!

  • Photo from heatherl232_1531

Customer review from influenster.com

C L R
1 month ago
from Alabama

UD eyeliners

I prefer a gel like eyeliner and Urban Decay delivers. It goes on smoother and looks great!

  • Photo from C L R

Customer review from urbandecay.com

Macy's customer
1 month ago
Verified PurchaserYes

Not as nice as I expected

The sample pencil was great. But the actual product I did not like as it was much thinner than the sample and it didn’t glide as well as the sample did not sure why.

Response from Macy's

UD Makeup Freak1 month ago

Hello! Thanks for sharing your feedback on our 24/7 Waterline Eyeliner Pencil. We're sorry you're not loving the full size, even though you enjoyed the sample. We've passed your comments to our team, as we're always looking to improve. We suggest visiting your local UD retailer to confirm the sample and full-sized pencils you received are the same formula, since we also have our 24/7 Glide-On Waterproof Eyeliner Pencil. We hope this helps you find your perfect match! UrbanDecay

Button680
1 month ago
from San Francisco, CA

Most colors are too dry or don’t stay put

I’ve tried these in several colors over the years and generally they don’t glide on very well (smoke is the worst) as they are either too dry or are too liquid for a pencil. The only color that I’ve ever tried that was great to apply was Uzi and it’s been discontinued. Most recently tried zero and it’s WAY too smudgy for a black. Don’t recommend at all.

  • Photo from Button680

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center1 month ago

Hello! Thank you for sharing your feedback on our 24/7 Glide-On Waterproof Eyeliner Pencil. We understand your concerns and have forwarded your comments along to our team. We greatly appreciate you bringing this to our attention, as your input means everything to us and helps us improve. We invite you to explore our other products at UD and discover something you'll love!

Bballmom
1 month ago

The best!

I absolutely love these!! Been using them for years but my favorite color is not available! Please bring back UZI!!!!

Customer review from urbandecay.com

ACL
1 month ago
from Southern California
Verified PurchaserYes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Easy Application & Stays Put

I haven't been a big eyeliner user. I recently purchased this eyeliner and love it. It goes on easily and stays put, truly 24/7. Comes off easily with make up remover (Neutrogena).

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

EBK54
1 month ago

Won’t extend

The pencil is fully retracted and will not extend, so it is unusable.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center1 month ago

Hi there! Our 24/7 Glide-On Waterproof Eyeliner Pencil does need to be sharpened. To keep your liner perfectly on point, we recommend grabbing our Grindhouse Double Barrel Sharpener: https://tinyurl.com/y2jkqpba. It's specifically designed for cosmetics, ensuring your pencil stays sharp for flawless application!