Lip Toy Sugar Coat Lipgloss, Full-Size

$24.00
Size:Full Size
Offers & perks
Women Founded
See offer details

Product details

Web ID: 25791389

This hybrid 2-in-1 pH-reactive staining oil offers the non-sticky shine of a gloss and the long-lasting tint of a stain. Moisturizing, it cares for your lips instantly and over time.

  • Product Features

    • The lightweight staining oil, non-greasy formula glides on smoothly and feels comfortable all day
    • WHAT IT DOES:
    • All-Day Color & Shine: Delivers a long-lasting, custom pH-reactive stain with a high-shine, glossy finish.
    • Up to 24-Hour Hydration: Instantly moisturizes lips and keeps them hydrated for up to 24 hours.
    • Helps Improve Lip Health: In just 7 days, bare lips feel softer, smoother, and more supple, and look visibly healthier and plumper.
    • Comfortable Wear: The lightweight, non-greasy formula glides on smoothly and feels comfortable all day.
    • Buildable Color: Easily build the color from a sheer wash to a medium tint.
    • INGREDIENT HIGHLIGHTS:
    • • Hyaluronic Acid •Ceramides •Vitamin-E
    • RESEARCH RESULTS:
    • • 91.5% agree bare lips look softer after 1 week of use. • 91.5% agree bare lips feel moisturized after 1 week of use. • 94.5% agree bare lips look juicy after 1 week of use.
    • HOW TO USE:
    • Remove with your favorite makeup remover or cleanser at the end of the day. Stain will fade naturally.
    • Swipe on Lip Toy pH Staining Lip Oil, coating lips evenly. Wait two minutes to let the formula react with your pH for a custom stain, and enjoy a glossy, stained finish that lasts all day.
    • USE WITH:
    • For best results, apply Lip Toy to clean, dry lips and swipe formula evenly. Layer as desired for buildable color. Pair with 24/7 Glide-On Lip Liners.
    • • In a consumer study of 118 female participants aged 18-29 over 7 days.
    • • 93% agree bare lips look healthier after 1 week of use
    • Start with clean, dry lips to ensure the best application
    • WHAT IT IS:

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Customers praise the lightweight, non-sticky formula that feels incredibly soft and hydrating without drying lips out
  • Reviewers love how the product transitions from glossy shine into a long-lasting, natural-looking stain over hours
  • Many appreciate the fruity scent, smooth application, and how the buildable tint adjusts to natural lip tone
  • Most find the formula nourishing and moisturizing, with visibly smoother lips after regular use
  • A few mention the initial color payoff feels too sheer, though this concern is uncommon
AI-generated summary from 458 customers reviews.
4.6/5

462 star ratings, 458 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

832 customer images

458 reviewssorted by Newest

Gluedeman
8 days ago
from Sacramento CA

Half empty

It was a little dark, though the concern is how little is in the gloss I was really looking forward to this…

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center9 days ago

Hi there! We're so sorry to hear that the shade felt a bit too dark and that you were disappointed by the amount of product in the tube! Because pH-adjusting formulas react uniquely to your skin chemistry, color can sometimes develop deeper than expected. We truly appreciate your feedback and will share it with our product development team.

Ronnie
21 days ago

Really Great Lip Gloss!

It really does stain your lips with a sheer color of my choice. I am Impressed! It is Smooth & Moisturizing! I have a couple shades, yet the lightest one is what I use most! It gives my lips a nice coloring that lasts even after eating! I will be buying more! Thank You UD!!

Customer review from urbandecay.com

0satisfied
29 days ago

Not what it’s kicked up to me?

“Stain” does not stay on. After a while, it seems to disappear. Don’t like the sticky texture.

Response from Macy's

UD Makeup Freak30 days ago

Hello! Thank you for sharing your experience with our Lip Toy pH Staining Lip Oil. We’re sorry to hear that the stain didn't have the staying power you were hoping for and that the texture felt sticky. To help lock in that custom, long-lasting color, we suggest swiping it onto clean, dry lips and letting it set for at least two minutes to fully react with your unique pH. While the formula is designed to deeply hydrate like an oil, we hear you on how the finish felt on your lips. Since this purchase was made through Macy’s, we recommend reaching out to them directly for assistance with their return policy. Your feedback has been shared with our team, and we hope you keep exploring to find your perfect lip match with UD! Stay bold! UrbanDecay

RyanM
1 month ago
Incentivized review

Great lip oil

Added this lip oil into my daily routine… the packaging is great and I can easily throw it in any bag and take on the good! The color is great and it’s the perfect daytime color

Customer review from urbandecay.com

SharonL
1 month ago
Incentivized review

Color and finish is beautiful

Formula is very smooth and glossy. It’s very slick and comfortable on the lips. This color is the perfect “your lip, but better.” It’s not very lasting, since it is a thin formula, but that’s expected for a glossy lip oil, so no complaints!

Customer review from urbandecay.com

TaylorM
1 month ago
Incentivized review

Love!

I love this gloss! It’s the perfect every day color and applies really nicely. It’s also not too sticky and has a really nice scent. I’ll definitely keep using this

Customer review from urbandecay.com

Sky
2 months ago
from New York

I loved

KristineM
2 months ago
Incentivized review

Delicious scent

I love a lip product with a delicious scent and this one has it. It’s a little on the heavier side compared to some lip oils which isn’t a bad thing because it doesn’t feel as if it will slide off my lips. Leaves a beautiful shine just wish as with all lip oils it has a stronger color pigment when spread on lips.

Customer review from urbandecay.com