Brow Power Universal Eyebrow Pencil

4.4 (1,916)
$22.10 (15% off) with code: FRIEND$26.00
Offers & perks
Free gift with purchase
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Women Founded
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Product details

Web ID: 5528351
Developed with plastic surgeons, this best-selling, award-winning eyebrow pencil creates your most natural-looking brows. The blendable formula easily adjusts to match all hair colors based on how much pressure you apply; while the built-in spooley finishes off your look to create naturally beautiful brows.

  • Product Features

    • WHAT IT DOES:
    • This beauty must-have comes in the shade Universal Taupe to take the guesswork out of finding your perfect shade for a natural makeup look
    • Budge-proof makeup formula looks like real hair and adheres to skin
    • Built-in spooley brush helps you achieve a natural-looking result
    • For every pencil sold, IT Cosmetics donates one* to Look Good Feel Better, an organization that helps women face the appearance-related side effects of cancer with confidence
    • (*When brow product needs are met, IT Cosmetics donates other needed product in support of the program)
    • HOW TO USE:
    • Apply softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black
    • Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look
    • 1. The start of your brows should line up directly with the edge of your nose
    • 2. Your brow arch should align to the outer edge of your iris.
    • 3. The end of your brow line should line up with the outer corner of your eye.
    • USE WITH:
    • IT Cosmetics Brow PowerFULL Universal Volumizing Eyebrow Pencil
    • IT Cosmetic Brow Power Micro Universal Defining Eyebrow Pencil
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
    • KEY INGREDIENTS:
    • Infused with brow-enhancing ingredients including biotin, lecithin, grape seed, green tea, saw palmetto and antioxidants
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • Peptides: Help reduce the appearance of wrinkles for smoother, firmer skin.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to American Samoa, Federated States of Micronesia, Hawaii, District of Columbia, Marshall Islands, Armed Forces Pacific, Puerto Rico, Northern Mariana, U.S. Virgin Islands, Armed Forces Americas, Alaska, Guam, Palau, Armed Forces Europe
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.4/5

1,916 star ratings, 1,882 reviews

Write a Review
72.8% of reviews have 5 stars
1394
10.6% of reviews have 4 stars
204
5.7% of reviews have 3 stars
109
3.7% of reviews have 2 stars
70
7.3% of reviews have 1 star
139

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

116 customer images

  • Brow pencil
  • IT Universal Taupe
  • My Skin Feel’s Great!👍
  • Lead out of pencil
1,882 reviews
JanDan5909
4 days ago
from Lees Summit, MO

Love IT products they never disappoint

You can't go wrong with these products. The eyebrow pencil looks so natural, and it lasts a long time. Hands down the best one I've ever had.

Recommends this product

Customer review from itcosmetics.com

BuckNut
11 days ago
from Harrisburg, PA

Easy to use

Great product. Easy to use and lasts all day. The only "con" is you must be sure there is only the tiniest bit of product out or it will break off.

Recommends this product

Customer review from itcosmetics.com

Athena a
16 days ago
from Il

The best

I love the look, color and the easy application...

Recommends this product

Customer review from itcosmetics.com

Beth vn
17 days ago

Recommend to everyone

I’ve been using this for years. So easy and my favorite

Recommends this product

Customer review from itcosmetics.com

Celebrity
19 days ago
from Largo Florida
Incentivized review

Love this pencil!!!

I couldn’t live without this pencil. It’s so natural looking.

Recommends this product

Customer review from itcosmetics.com

Tm88
21 days ago
from Rochester ny

Great product

Excellent coverage, smooth, no tugging, color is perfect!

Recommends this product

Customer review from itcosmetics.com

Sadluc2
22 days ago
from Chicago
Incentivized review

Brow pencil

Perfect color for any hair color! Goes on smoothly and lasts a long time!

Customer review from itcosmetics.com

Eyebrow pencil
26 days ago
from California

Love color!

This eyebrow penicil is a no brainer, for my drark brown eyebrows. Some other brown pencils are too red or black this one is perfect!! Highly recomend it!

Recommends this product

Customer review from itcosmetics.com