Superhero Elastic Stretch Volumizing and Lengthening Mascara

$28.00
Offers & perks
Women Founded
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Product details

Web ID: 5528354

IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara was developed with plastic surgeons and clinically tested to coat natural lashes with a biotin infused, lash thickening formula that creates the appearance of full and long eyelashes in just one coat.

  • Product Features

    • WHAT IT DOES:
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara is pigmented and bold, delivering dramatic length and volume to create voluminous and longer eyelashes in just one coat!
    • This smooth and buildable makeup formula glides on and allows for longer eyelash looks with each additional coat.
    • Paraben-free, sulfate-free and phthalate-free.
    • KEY INGREDIENTS:
    • High impact black pigment, plus strengthening and nourishing biotin, collagen and peptides.
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • HOW TO USE:
    • Start at the base of your eyelashes, then wiggle and sweep the brush up to the tips.
    • For more dramatic lengthening and volumizing results, simply apply additional coats.
    • RESEARCH RESULTS:
    • 100% saw a fuller lash line!*
    • 96% said lashes looked stretched!*
    • 96% saw dramatic volume and length!*
    • 96% saw plumper-looking lashes!*
    • *Results observed in a consumer panel survey of 25 subjects ages 18-65 years.
    • USE WITH:
    • IT Cosmetics Brow Power Universal Eyebrow Pencil.
    • IT Cosmetics Bye Bye Under Eye Concealer.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • The product delivers impressive lengthening, volumizing, and darkening effects, often making lashes appear as if wearing false eyelashes.
  • Key strengths include easy, clump-free application, long-lasting wear without flaking or smudging, and suitability for short, sparse, or light-colored lashes.
  • However, some users experienced issues with the formula becoming clumpy or drying out too quickly.
  • The large wand and excess product on the brush were also cited as potential drawbacks by a minority of customers.
AI-generated summary from 2,503 customers reviews.
4.2/5

2,542 star ratings, 2,503 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

107 customer images

2,503 reviewssorted by Newest

Tami728
10 days ago
from Chicago

Best Mascara

The only Mascara that I will use. Expensive but well worth the money

Recommends this product

Customer review from itcosmetics.com

External reviewer
12 days ago
Incentivized review

I love this mascara!

I absolutely love the way this mascara works! My eyelashes never looked this good!

Recommends this product

Customer review from itcosmetics.com

Gigi63
12 days ago
Incentivized review

Great volumizing and lengthening formula

Works great for creating a natural full lash line for mature women

Recommends this product

Customer review from itcosmetics.com

Elene
13 days ago
from Florida
Incentivized review

Mascara

I didn't get Waterproof..my mistake but makes me look like I have false eyelashes on

Recommends this product

Customer review from itcosmetics.com

Sher R
16 days ago
from Pa

Good

Yery nice I'd buy again. Stays nice all day,easy to wash off.

Customer review from itcosmetics.com

Jekkafer
16 days ago
from Kentucky

Superhero mascara

I like this mascara , I miss the other mascara though “love my lashes “

Customer review from itcosmetics.com

Great mascara
19 days ago

The best

Excellent product no others compare it is a must have

Customer review from itcosmetics.com

Pattslaw37
20 days ago
from Palm coast fl

Best mascara ever !!!! I love it

Can't live without it !! So many compliments!! Try it you will love it

Recommends this product

Customer review from itcosmetics.com