They're Real! Lengthening Mascara

$29.00
Color:beyond black
Size:Standard
Offers & perks
Free gift with purchase
See offer details

Product details

Web ID: 10452781

They're real! Mascara lengthens, curls, volumizes, lifts & separates. This long-wearing formula won't smudge or dry out and comes with a specially designed brush that reveals lashes you never knew you had!

  • Product Features

    • How to use:
    • Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift.
    • Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
    • Beauty Tip:
    • For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They're Real! Lengthening Mascara on top.
    • Benefit Cosmetics is the #1 prestige makeup brand in Mascara in the US.*
    • *Source: The NPD Group, Inc./ U.S. Prestige Beauty Total Department/Specialty, Makeup Dollar Sales, Jan 2018 – Mar 2018
    • The Starry Eyed Look featured on The It List

  • Shipping & Returns

    • These items qualify for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.2/5

7,770 star ratings, 7,726 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

66 customer images

7,726 reviewssorted by Newest

SuziG
14 days ago

This used to be a good product

I bought this numerous times when it was a 'Mascara Primer' and it was fabulous. The brown color was perfect, it never clumped, and never flaked. This latest iteration is too black, it clumps badly and flakes all over the place. I will not buy it again!

Customer review from Benefit Cosmetics en_US

Dee
2 months ago

They're Real! Tinted Lash Primer

Brown is best. Have to find another brand.

Customer review from Benefit Cosmetics en_US

Pamela
2 months ago

They are Real mascara

Love this mascara makes my eyelashes look so long. Only thing it always leaves makes on bottom of my eyes

Customer review from Benefit Cosmetics en_US

Michie
2 months ago

Bring back the old formula

I don't know why they reformulated but it's not working! It used to be nearly waterproof and separated and lengthened perfectly. I could wear it all day in the Southern summer heat and now it smudges in an hour. Please bring back the old formula! I'm begging you!

Customer review from Benefit Cosmetics en_US

Benefit Cosmetics They're Real! Lengthening Mascara This review is from Benefit Cosmetics They're Real! Lengthening Mascara
Jackie
2 months ago
from Chicago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

The Real Deal

This mascara by far is the best I have ever had. The length it gives is unreal

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

BAH7
3 months ago

Please bring back the brown colour!

Best mascara I've used, always pick it up in the aeroport, but need the brown back please! Black is too harsh but the brown is just perfect

Customer review from Benefit Cosmetics en_US

Susan
4 months ago
from Latham NY

The Real Deal

This has been my favorite mascara, no replacement to this product, maximizes the best coverage over lashes, making it the Real Deal.

Benefit Cosmetics They're Real! Lengthening Mascara This review is from Benefit Cosmetics They're Real! Lengthening Mascara
Julie
4 months ago
from Hawaii

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Best mascara ever!

There is no better mascara than They're Real Mascara! You can have a very lightly coating or a more defined look with long lashes. Terrific brush as well.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product