Superhero No-Tug Gel Liner

3.1 (1,530)
$20.40 (15% off) with code: VIP$24.00

Offers & perks

Free gift with purchase
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Women Founded
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Product details

Web ID: 10578875

This eyeliner pencil gives you super smooth glide, super pigment power and super all-day wear without tugging on your delicate eyelids! Its blendable formula allows you to effortlessly create limitless eye looks and pairs perfectly with your favorite makeup pencil sharpener.

  • Product Features

    • Product Size: 0.04-oz.
    • WHAT IT DOES:
    • Super blendable gel eyeliner pencil delivers smooth-glide application of rich, saturated color without tugging on your delicate eyelids
    • Available in eight high-impact shades for your most eye-opening results
    • IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas
    • HOW TO USE:
    • Apply along lash line
    • Pair with Superhero Elastic Stretch Volumizing Mascara and your favorite makeup pencil sharpener
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to Armed Forces Europe, Guam, Alaska, Marshall Islands, U.S. Virgin Islands, District of Columbia, Hawaii, Puerto Rico, Armed Forces Pacific, Northern Mariana, Federated States of Micronesia, Armed Forces Americas, Palau, American Samoa
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

3.1/5

1,530 star ratings, 1,515 reviews

Write a Review
36.8% of reviews have 5 stars
563
10.7% of reviews have 4 stars
164
8.8% of reviews have 3 stars
135
9.2% of reviews have 2 stars
140
34.5% of reviews have 1 star
528

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

1,515 reviews
3 days ago
from Richmond VA

love!

I love the smooth glide of this liner on my lids. It has great stying power as well.

Recommends this product

Customer review from itcosmetics.com

18 days ago
from WNC

Love them

Easy on. Good colors. Sometimes hard to find purple in stock

Recommends this product

Customer review from itcosmetics.com

1 month ago
from Louisiana

Use to love this. It’s Changed, crumbles and breaks easily when sharpened.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS1 month ago

Hi there! Thanks for sharing your thoughts on our Superhero No-Tug Sharpenable Gel Eyeliner. We value your comments and have let our team know. Ensure you're using a cosmetic-grade sharpener for this eyeliner to help give you the perfect point! As an alternative option, we have our Superhero No-Tug Retractable Eyeliner. No sharpening required - simply twist up the needed amount and apply! Find this waterproof, smudge-proof, all-day wear eyeliner here: https://tinyurl.com/29o4jvsk

3 months ago
from St. Louis

hate it

Of all of the items I have purchased, i’ve never hated any….until now. These are horrible. They don’t “sharpen”. I am left with a dull, fat tip that is useless for lining eyes. If this were an eye shadow, that would be one thing. But it’s not. Maybe there’s a secret to good sharpening? I don’t know.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS3 months ago

Hi there! We’re so sorry to hear about the trouble you’ve had! We completely understand how frustrating it can be when a product doesn’t perform as expected. Despite the plastic-coated appearance of the eyeliner, it is designed to be sharpened with any standard cosmetics sharpener. For best results, we recommend turning the cosmetic sharpener itself, not the pencil, gently 3 to 4 times, taking care not to apply too much pressure. After sharpening, be sure to clean any remaining shavings from the blade edge to maintain performance. For the most precise and effortless sharpening experience, we suggest using our Superhero Sidekick Pencil Sharpener, which is specially designed for products like this. We truly appreciate your feedback and hope this helps improve your experience.

3 months ago
from New York

The old version was better

Why did you change this? The old formula was better and you didn’t need a separate sharpener you could twist it to reveal more of the liner. Changing this to having to need a separate sharpener was a terrible idea. Ever since they sold the company the products are just worse.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS3 months ago

Thank you so much for taking the time to share your thoughts about the Superhero No-Tug Sharpenable Gel Eyeliner. We completely understand how attached you might be to the original experience, and we want to reassure you that the formula itself has not been changed. Sometimes, it can be easy to mix it up with our Superhero No-Tug Retractable Eyeliner, which is a different product with a different texture and application. We hope this helps clarify things! We truly appreciate your loyalty and feedback—it means a lot to us.

3 months ago

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Terrible product

The eyeliner does not glide on smooth, it’s clumpy. I bought 3 and returned 2 due to I used one and didn’t want to return used item. Terrible product would not recommend or buy again.

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

4 months ago

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Love my new IT Cosmetics No-Tug Gel Liner

Very good product - easy to apply and color stays intact.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

5 months ago
from Atlanta, GA
Incentivized review

Superhero no tug eye liners

I just love how it glides smoothly, 16-hr stay on, love color choices

Recommends this product

Customer review from itcosmetics.com