ColorKick De-Brassing Shampoo, 8 oz.

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$34.50 (25% off)$46.00
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Product details

Web ID: 11993753

ColorKick De-Brassing Shampoo uses a blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted and natural hair, including silver and gray. Humectants hydrate and detangle hair, while Virtue's proprietary Alpha Keratin 60ku protein strengthens and repairs all hair types with each use. The fragrance is a warm blend of bright and calming ingredients including yuzu zest, chamomile and creamy sandalwood.

  • Product Features

    • WHAT IT IS:
    • A gentle shampoo with a rich and luxurious yet non-stripping, non-drying lather
    • WHAT IT DOES:
    • Brightens, neutralizes and revitalizes
    • INGREDIENT HIGHLIGHTS:
    • Special blend of chamomile extract, lemon fruit extract, red cabbage extract, purple ginseng extract and salicylic acid from wintergreen leaf extract provides subtle, cumulative brightening of yellow tones and rinses away brassiness
    • Turmeric root extract works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants and free radicals
    • Viola odorata flower/leaf extract in conjunction with lavender flower extract and rosemary leaf extract neutralizes brassiness and reduces yellowing in a broad range of both natural and color-treated hair tones, including silver and gray hair
    • HOW TO USE:
    • Apply to wet hair, massage into a rich lather, then rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask
    • Use 2-3 times per week for optimal results, alternating with your current Virtue shampoo
    • RESULTS:
    • 95% of women immediately felt their hair color looked more vibrant*
    • 93% of women felt their hair color looked brighter and more revived after 1 week*
    • 95% of women felt their hair looked shinier and less brassy after 2 weeks*
    • *Based on consumer perception with 57 panelists using product for 2 weeks
    • USE WITH:
    • Restorative Treatment Mask
    • Healing Oil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Customers praise its ability to neutralize yellow and orange tones with visible results within days
  • Many report hair feels soft, shiny, and manageable without the drying effects of competing purple shampoos
  • Reviewers frequently call it the best color shampoo they have ever used and express strong loyalty
  • Several note stylists observed improved color and tone after consistent use
  • A few mention the formula feels drying or dislike the scent, though concerns remain minor
AI-generated summary from 239 customers reviews.
4.5/5

239 star ratings & reviews

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239 reviewssorted by Newest

Judy D.
22 days ago

This shampoo helped to make

This shampoo helped to make my blonde hair color look beautiful.

Customer review from VIRTUE

Martina O.
23 days ago

Non-toxic and animal cruelty free!

I like the shampoo. It is extremely important to me that a product is non-toxic and that it is not tested on animals. I find the products to be a bit expensive and not all the products work that well, however having dyed dark blondish hair this is a great shampoo that gets rid of the brassiness.

Customer review from VIRTUE

Beverley H.
27 days ago

Too soon to really tell

I like this shampoo so far but it’s too soon to know as I’ve only used it 3 times if it helps with brassiness.

Customer review from VIRTUE

Karen Y.
28 days ago

Happy with this product.

I will definitely be keeping this as part of my hair care routine.

Customer review from VIRTUE

Eileen L.
28 days ago

Best color shampoo

This is the best color shampoo I’ve ever used. All the products I’ve used so far have been fabulous.

Customer review from VIRTUE

Carol A.
1 month ago

Helps with brassiness

It helped take away some of the brassiness in my dated color job until I’m able to go to my next appointment

Customer review from VIRTUE

Maria H.
1 month ago

Perfect to take away brassiness.

I love it. It does the trick it takes away all the brassiness. Don’t get rid of it. It’s great.

Customer review from VIRTUE

Debra H.
1 month ago

I'm growing out my gray

I'm growing out my gray and was looking like a calico cat with all the natural color mixing with the processed colors. After using the ColorKick shampoo, the colors are all blending so much better with the brassy reddish color much calmer.

Customer review from VIRTUE