Ultimate Shadow & Liner Primer

$11.00
Color:Deep
Size:0.27 oz
Offers & perks
Free gift with purchase
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$10 Star Money for $100
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Product details

Web ID: 12258074

Turn up the intensity with the NYX Professional Makeup Ultimate Shadow & Liner Primer! This eye primer is infused with vitamin E and is available in four skin-adapting shades (light, light-medium, medium-deep and deep) for all skin tones. Wear under eyeshadow and eyeliner for more vibrant, saturated color and no-smudge, no-crease, longwearing eye looks. It increases vibrancy and extends the wear of shadow and eyeliner. This formula is super-creamy with a soft blurring effect, so you can wear it on its own for a lightweight, flawless natural look. This product has a unique doe foot applicator that is shaped to hug your eyelids for easy, gentle and smooth application.

  • Product Features

    • WHAT IT DOES:
    • Eye primer infused with vitamin E
    • Increases vibrancy of shades and extends wear
    • Super-creamy formula with a soft blurring effect
    • Can be worn alone or under shadow and eyeliner
    • Doe foot applicator hugs eyelids for easy and smooth application
    • HOW TO USE:
    • Apply all over eyelid with doe foot applicator, before applying your eyeshadow and/or eyeliner
    • Wear alone for a natural, blurred look
    • This product supports a world with less waste by coming in both an original (refillable) and refill format
    • VEGAN: Formulated and produced without the use of any animal-derived ingredients or by-products
    • CONSCIOUS BEAUTY: This product meets one or more Pillars of the Macy's Conscious Beauty Program: Conscious Ingredients, Cruelty Free, Vegan and/or Packaged with Care

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • The eye primer has a smooth, lightweight texture that blends easily and dries down to a matte finish.
  • Many users report it makes eyeshadow more vibrant, pigmented, and crease-resistant, particularly for those with oily or hooded eyes.
  • However, a few customers experienced irritation or had difficulty blending their eyeshadow.
  • Overall, the majority of reviews are positive, with users praising the primer's ability to extend the wear of their eye makeup and provide a long-lasting base.
AI-generated summary from 364 customers reviews.
4.1/5

376 star ratings, 364 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

240 customer images

364 reviewssorted by Newest

NGG lax mom
1 month ago
from Atlanta GA

Disappointed

I really wanted to like this product. It’s super drying. Once this product is applied and dried, the eye shadow does not go on smoothly. It’s almost not smooth on the skin. And it burns my eyelids! Ouch. Very disappointed. Can’t return it as it’s been too long…

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

Consumer Care Center1 month ago

Hello! We're sorry to hear about the experience you had with our Ultimate Shadow & Liner Primer. We would like to speak to you about this, if you can please give us a call at 844-335-3510 with case number 47356663. Our hours of operation are Monday through Friday 8:00 am – 8:00 pm ET. We hope to hear from you soon!

Cynthlo
1 month ago
from Maryland City, MD

Did not meet expectations

I just purchased this product and there’s this burning sensation on my eyelids. I have never experienced a reaction like this to makeup products, this is odd.

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

Consumer Care Center1 month ago

Hello! We're sorry to hear about the experience you had with our Ultimate Shadow & Liner Primer. We would like to speak to you about this, if you can please give us a call at 844-335-3510 with case number 47304969. Our hours of operation are Monday through Friday 8:00 am – 8:00 pm ET. We hope to hear from you soon!

jenLuna
2 months ago

Never arrived

Never received it guess macys is getting comfortable with charging for items that were never mailed.

Em
5 months ago
from Hawaii

Chemical smell but works well

This product is very sticky which is what I was looking for. I use my eyeshadow as eyeliner and it always ends up smeared under my left eye. A slight caveat is that there is a chemical smell. Too afraid to look up the ingredients and find out it’s toxic. :0

Tia
5 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Strong Smell

I've never used primer for my eyes before, so not if it's normal, but this has a bad smell.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Aala2
6 months ago

Not worth it

Bought this as a cheaper alternative to the urban decay eyeshadow primer but unfortunately it was a waste of money. Eyeshadow will last, generously, 3 hours before separating and coming off. Would not repurchase.

Customer review from nyxcosmetics.co.uk

FranT
7 months ago

Best Ever Primer!

Best eyelid primer EVER! I use this daily, not for eye shadow but because it helps my ‘old lady’ eyelids look smoother and tighter. I hope it will never be discontinued!

Customer review from NYX Professional Makeup

AkZeal
8 months ago

Works great!

This product is great, and makes my eyeshadow last. The only problem is that it's grippier than I expected and makes blending harder. Worth the learning curve for the staying power.

Recommends this product

Customer review from NYX Professional Makeup