Thick It. Stick It! Thickening Brow Mascara

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Product details

Web ID: 13467841

Instantly tame and style your brows with NYX Professional Makeup Thick It. Stick It! Thickening Brow Mascara.

  • Product Features

    • WHAT IT DOES:
    • Tinted eyebrow gel.
    • Tints, tames and thickens for 16-hour wear.
    • Flake, smudge and transfer resistant.
    • Ultra-buildable, mess-resistant formula makes for a one-and-done experience.
    • Enriched with plant-origin fibers.
    • Tapered brush for easy application.
    • HOW TO USE:
    • Brush brows upward and in the direction of hair growth to tame and define your brow shape.
    • Easily customize your look with the tapered brush to blend and build tint and fullness.
    • Add more coats to take your brows from thick to thicker to thickest.
    • For extra full dimension, begin by brushing backward from the tail end of your brows inward, then brush through brows as usual.
    • This product supports a world with less waste by coming in both an original (refillable) and refill format

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The formula contains fibers that blend with natural brow hairs to add volume and thickness, providing a natural, buildable look that holds brows in place all day without feeling stiff.
  • The large wand applicator makes it easy to apply, though some users with sparse brows found it too large, leading to messy application.
  • The formula can feel a bit sticky or tacky at first, but this tends to subside as it dries down.
  • Overall, the product delivers impressive results, especially for those with naturally thicker brows looking to enhance their look.
AI-generated summary from 705 customers reviews.
4.1/5

718 star ratings, 705 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

433 customer images

705 reviewssorted by Newest

Toby Boy
19 days ago
from Mountain View, CA

Unhappy

The gel was very thick and all it did was made my eye brows goopy. I have some gray eye brows and I bought this item because I thought it would cover it but it did not.

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

NyxCosmetics Consumer Care16 days ago

Oh no, babe! 💔 A 'goopy' brow is definitely not the energy we're going for! 🙅♀ We want your brows looking snatched and filled-in, not like they're in a movie. ☁ We hear you on those stubborn greys—thank you for the real talk! We're sending this straight to our product pros! 💖✨

External reviewer
2 months ago

Eyebrow Hair color

Doesn't always cover some of the brow hairs. I intend to try another brand of eyebrow. Former mascara was much better

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

NYX Professional Makeup2 months ago

Hi there! Thank you for reaching out about our Thick It Stick It Brow Mascara. We are sorry to hear that this formula didn't provide the full coverage you were looking for and that you preferred our previous mascara-style products. Our goal with this gel was to provide high-impact thickness and hold, but we understand it might not be the perfect fit for everyone's brow type. Your experience is valuable to us, and we will share your comments with our product development team. If you decide to give us another try, we’d love for you to explore our The Control Freak Eyebrow Gel or Lift & Snatch! Brow Tint Pen for a different level of precision.

MichelleO
2 months ago

My absolute necessity

Absolutely love this! I have 3 hairs and old faded tattoo on each brow..this product give me amazing eyebrows again and I hope it never gets discontinued. Love it!!!

Customer review from NYX Professional Makeup

Payton
3 months ago

Bring back the brow mascara!!!!

Not great. SO sad they discontinued the brow mascara. It was my absolute favorite. Sadly will have to find another brand.

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

NYX Professional Makeup2 months ago

Hey! Thank you for sharing your feedback on our Thick It. Stick It!™ Brow Gel. We’re sorry to hear that this wasn't the right fit for you, and we have shared your request for the Tinted Brow Mascara with our team for future consideration. We truly value your input as we're always looking to level up. We hope you consider exploring our other brow options to find your new favorite at NYX!

Hope333
3 months ago

Want the Brow Mascara Back

Did not work foe me. Bring back the Tinted Brow Mascara PLEASE

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

NYX Professional Makeup2 months ago

Hey! Thank you for sharing your feedback on our Thick It. Stick It!™ Brow Gel. We’re sorry to hear that this wasn't the right fit for you, and we have shared your request for the Tinted Brow Mascara with our team for future consideration. We truly value your input as we're always looking to level up. We invite you to explore our other brow options to find your new favorite!

Buckup
4 months ago

Awful!

Horrible brow product. It leaks out of the tube when the tube is closed and is literally sticking to anything it touches. It’s a shame the brow mascara was discontinued….it was fabulous. I’ve had to find another brand of brow mascara because the only good one NYX made is not available now.

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

NYX Professional Makeup2 months ago

Hey! Thank you for sharing your thoughts on our THICK IT. STICK IT!™ BROW GEL. We're truly sorry to hear about your experience with the packaging and that it hasn't lived up to your favorite discontinued products. Your feedback is very important to us, and the team has been made aware. If you're still having issues with the tube, please give us a ring at 844-335-3510 and reference case number 44317311 so we can assist.

charlikk
4 months ago

Amazing Brow Gel!!!

One of my absolute favorite brow products!! This does NOT deserve the hate, it's the best drugstore brow gel I've found yet! If you want darker, thicker brows that actually stay in place, this is the product! I've used high end brow gels that dont tint as well and definitely don't hold in place as well as this. I highly recommend it!

Customer review from NYX Professional Makeup

A Karl
5 months ago

Messy and not useable

The brow gel did not go on each lash but just smeared over the eyebrows and looked awful.

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

NYX Professional Makeup5 months ago

Hey! Thanks for your feedback on our Thick It. Stick It!™ Brow Gel. We're sorry to hear this brow gel didn't meet your expectations for application. We've passed your comments on to the team – we're always leveling up! We invite you to check out our other brow options to find your ultimate brow combo at NYX!