PÜR Tone Up Niacinamide Firming Eye Serum

$27.20 (15% off)FRIENDapplied$32.00

Product Details

  • Help lift, smooth and plump the appearance of the under-eye area with PÜR Tone Up. This firming eye serum is formulated with niacinamide, squalene, aloe and turmeric root extract to help firm and brighten the appearance of skin. Now in a travel-friendly tube, this lightweight, cooling eye serum helps reduce the look of puffy, tired-looking eyes.
  • Features

    • WHAT IT DOES:
    • Helps even the appearance of skin tone and texture
    • Locks in hydration for plumper-looking skin
    • Helps address the appearance of fine lines and wrinkles
    • Soothes and softens the look of skin
    • Helps reduce the appearance of skin redness
    • Promotes a brighter and more radiant-looking appearance
    • Made in the USA
    • INGREDIENT HIGHLIGHTS:
    • Niacinamide helps improve the appearance of skin texture
    • Sodium hyaluronate plumps the look of skin and helps reduce the appearance of fine lines and wrinkles
    • Squalane helps hydrate and soften the skin
    • SKIN TYPES:
    • For all skin types
    • HOW TO USE:
    • Gently dispense a pin-size drop onto your ring finger and pat around eye area
    • CRUELTY FREE: This product has not been tested on animals in any form or at any stage of development, production, or supply chain
    • VEGAN: Formulated and produced without the use of any animal-derived ingredients or by-products
    • CONSCIOUS BEAUTY: This product meets one or more Pillars of the Macy's Conscious Beauty Program: Conscious Ingredients, Cruelty Free, Vegan and/or Packaged with Care
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.
  • Web ID: 13850315
Formulation

Serum

Skin Concern

Firm & Lift, Hydration, Redness, Uneven Skin Tone, Wrinkles

Skin Type

Combination Skin, Dry Skin, Normal Skin, Oily Skin

Ingredient Preference

Hyaluronic Acid

Conscious Beauty

Vegan, Cruelty Free

Sustainable Verification

B Corp-Verified, Chemical Sunscreen

Ratings & Reviews

Here's what customers think
  • Customers frequently report a noticeable firming and tightening effect around the eyes.
  • Many reviewers experience a reduction in the appearance of puffiness and dark circles.
  • The serum is often described as lightweight, non-greasy, and absorbs quickly.
  • Customers with sensitive skin generally find the product gentle and non-irritating.
  • Some reviewers note a cooling sensation upon application, while others mention a temporary tingling.
AI-generated summary from 321 customers reviews.

4.6/5

323 star ratings, 321 reviews

Write a Review
225
71
20
5
2

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Heavy/light of this item as Light.

321 reviewssorted by Newest

It works well for your ey
2 years ago

It's for your eyes

It works well

Recommends this product

Ann
3 years ago

Light and smooth eye serum

Like this under eye brightening serum. Have tried others, but this is lighter and goes in smoother. Noticed a difference under my eyes right away.

Dusty
3 years ago

A must have __

Beautiful natural product that absorbs into your eye refreshes, and feels cooling and diminishes lines.

Customer review from PUR Cosmetics

Bay
3 years ago

Firming and moisturizing

This is a nice and light firming product. Great to use alone or under makeup to help concealer go on smoother and set nicely. Fills in fine lines and brightens. I would recommend this product to anyone with fine line concerns.

Customer review from PUR Cosmetics

Galiya
3 years ago
from Spokane Wa

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Heavy/light of this item as Light.

About eye gel!

I love it ! I use it first time and I notice that my eye lid became smoother and moisture.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Heavy/light of this item as Light.

Recommends this product

Danip
3 years ago

Nice eye cream

This was my first time trying a pur skincare product as I have several makeup items from them. For an eye cream it's pretty nice , not super tacky texture so goes on nice without tugging . My eye concerns are minimal for time being so this cream made skin soft and smoother which made my finer lines almost non detectable so definitely toned it . Only reason gave it 4 is tube size is smaller than I'd like but it's at a great price point so balances out .

Customer review from PUR Cosmetics

Brookeee
3 years ago

Lovely

I really enjoyed this eye serum. It wasn't too heavy under my eyes and absorbed quickly into my skin! I really do think these ingredients work well and do a great job with firming the under eye area! Would recommend

Customer review from PUR Cosmetics

Kaitlynnetaylor
3 years ago

Obsessed!

I have always been a huge fan of this brand and their products and this product is no different. It's a lightweight formula, not too heavy that it's greasy, not too light that it's drying. Just what I needed for under the eyes! Love it

Customer review from PUR Cosmetics