Volumizing Primer, 5 oz.

$40.00
Offers & perks
Free gift with purchase
See offer details

Product details

Web ID: 15480512

Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. With the exclusive Alpha Keratin 60ku protein, Virtue's unique formula also helps protect against heat and environmental damage while mending fine hair prone to breakage. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils. This spray is suitable for all hair types.

  • Product Features

    • WHAT IT IS:
    • A lightweight, non-aerosol mist that absorbs into hair to prime styles; ideal for anyone looking to prep hair and maintain the architecture of style without weighing hair down; especially good for those with fine or flat hair sensitive to product buildup
    • WHAT IT DOES:
    • Builds, lifts and sets; safe for color-treated and chemically treated hair
    • INGREDIENT HIGHLIGHTS:
    • Alpha Keratin 60ku protein works to strengthen the hair over time
    • Hydrolyzed wheat protein facilitates styling while improving gloss/sheen and the texture of hair
    • Panthenol (vitamin B5) delivers moisture, softness and shine
    • Hydrolyzed soy protein improves manageability, conditions and moisturizes
    • HOW TO USE:
    • Spray on damp or dry hair, section by section, targeting the roots through mid-shaft
    • Use heat and style as usual for maximum volume and memory
    • RESULTS:
    • After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style*
    • 8 hours after first application, 94% of women said their style bounced back and restyled easier*
    • After only 3 uses, 100% of women felt their hair was less limp*
    • With continued use, 98% of women said hair had flexible bounce, was healthier looking and less dull*
    • *Based on a consumer perception study conducted with 50 respondents, after 5 uses/one week.
    • USE WITH:
    • Full Shampoo
    • Full Conditioner

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Guam, Puerto Rico, Marshall Islands, Alaska, Northern Mariana, Federated States of Micronesia, American Samoa, Armed Forces Europe, Palau, Armed Forces Pacific, Hawaii, Armed Forces Americas, U.S. Virgin Islands
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The product effectively adds volume and body to the hair, especially for those with fine or thin hair.
  • Many reviewers noted it lifts the roots and provides a noticeable boost in volume without weighing down the hair.
  • The primer seems to work well for a variety of hair types, with the majority of customers highly satisfied and recommending the product.
  • However, a few customers did experience some negative effects like stickiness or tangles.
AI-generated summary from 240 customers reviews.
4.3/5

241 star ratings, 240 reviews

Write a Review
163
25
28
16
9

240 reviewssorted by Newest

Marissa B.
4 days ago

Didn't know I missed it until

Didn't realize how much I loved it until I was out of this for 2 weeks.

Customer review from VIRTUE

Linda D.
14 days ago

Love how it gives my

Love how it gives my hair nice body without being slimy

Customer review from VIRTUE

Ashley L.
17 days ago

Actually works

This is the only product I ordered that I’m actually impressed with. This makes a noticeable difference in volume of my hair.

Customer review from VIRTUE

Anna
17 days ago

Spray for volume

I did not notice any major difference. the product Has a stronger smell leaning towards like alcohol,I will be testing this more but for now it’s not much of an effect I noticed while using. gifted by virtuelabs

Customer review from VIRTUE

Gisell
23 days ago

Love this Hair Primer

I really like the Virtue Volumizing Primer. The scent is amazing—it feels refreshing every time I use it. It gives my hair noticeable volume without feeling heavy, and it leaves it smelling so good. Even the next day, my hair still looks radiant and healthy. Overall, it makes my hair look beautiful and full of life. gifted by virtuelabs

Customer review from VIRTUE

Marias123
29 days ago

Great for flat hair!

This volumizing primer has worked so well on my thin and flat hair! I have more volume at my roots and it doesn’t leave my hair feeling greasy. I have used it on damp and dry hair and the product works great either way! gifted by virtuelabs

Customer review from VIRTUE

Olha
29 days ago

I really liked this product

I really liked this product! ✨ I use Virtue Full Volumizing Primer before styling, and the results are immediately noticeable. My hair becomes more voluminous, while remaining soft and not sticky. I especially like that it doesn't weigh my hair down and looks natural—it just adds beautiful, vibrant volume. I especially want to mention the pleasant texture and light scent. It applies easily, distributes evenly, and works great with a blow-dryer. After styling, my hair looks well-groomed and holds its shape much longer. It's a godsend for fine hair. I'll be buying it again! 💜

Customer review from VIRTUE

Stephanie
30 days ago

Loving this new addition to my hair routine

I love Virtue products and this Volumizing Primer is no exception! I love this spray - it feels weightless, but still builds great volume! I should mention, I have shoulder length, fine, wavy hair. It’s not gloopy so sticky and doesn’t leave any visible residue or buildup. complimentary from virtuelabs

Customer review from VIRTUE