Volumizing Primer, 5 oz.

4.3 (217)
$40.00
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$10 Star Money for $100
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Product details

Web ID: 15480512
Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. With the exclusive Alpha Keratin 60ku protein, Virtue's unique formula also helps protect against heat and environmental damage while mending fine hair prone to breakage. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils. This spray is suitable for all hair types.

  • Product Features

    • WHAT IT IS:
    • A lightweight, non-aerosol mist that absorbs into hair to prime styles; ideal for anyone looking to prep hair and maintain the architecture of style without weighing hair down; especially good for those with fine or flat hair sensitive to product buildup
    • WHAT IT DOES:
    • Builds, lifts and sets; safe for color-treated and chemically treated hair
    • INGREDIENT HIGHLIGHTS:
    • Alpha Keratin 60ku protein works to strengthen the hair over time
    • Hydrolyzed wheat protein facilitates styling while improving gloss/sheen and the texture of hair
    • Panthenol (vitamin B5) delivers moisture, softness and shine
    • Hydrolyzed soy protein improves manageability, conditions and moisturizes
    • HOW TO USE:
    • Spray on damp or dry hair, section by section, targeting the roots through mid-shaft
    • Use heat and style as usual for maximum volume and memory
    • RESULTS:
    • After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style*
    • 8 hours after first application, 94% of women said their style bounced back and restyled easier*
    • After only 3 uses, 100% of women felt their hair was less limp*
    • With continued use, 98% of women said hair had flexible bounce, was healthier looking and less dull*
    • *Based on a consumer perception study conducted with 50 respondents, after 5 uses/one week.
    • USE WITH:
    • Full Shampoo
    • Full Conditioner

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Armed Forces Pacific, Northern Mariana, U.S. Virgin Islands, Puerto Rico, American Samoa, Federated States of Micronesia, Armed Forces Europe, Guam, Palau, Marshall Islands, Hawaii, Alaska, Armed Forces Americas
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.3/5

217 star ratings, 216 reviews

Write a Review
66.4% of reviews have 5 stars
144
11.1% of reviews have 4 stars
24
11.5% of reviews have 3 stars
25
6.9% of reviews have 2 stars
15
4.1% of reviews have 1 star
9
216 reviews
Ronni M.
4 days ago

Like the Way It Makes My Hair Feel

I really like the way it makes my hair feel. It feels very clean, looks shiny and bouncy.

Customer review from VIRTUE

Brenda G.
5 days ago

A standout volumizing primer

This primer is a light, weightless spray that builds volume and lift at the roots. My fine hair responds well to it and I recommend it.

Customer review from VIRTUE

Missy G.
15 days ago

Volumizing Primer

I love this product! I use it every morning before I style my hair.

Customer review from VIRTUE

Julie H.
23 days ago

Great product

Really good for fine thin hair. Adds body without weight or residue. I now only use this on my roots. I use other product on my hair but only this for roots

Customer review from VIRTUE

Jodi c.
1 month ago

Worked great initially

but fell back to flat soon. The search continues….

Customer review from VIRTUE

Natalia M.
3 months ago

Love it

I have very fine hair and this primer makes good volume, besides it smells good. I really like it and will buy again

Customer review from VIRTUE

Joelle B.
3 months ago

I like this product

I have been using these products for a few weeks. They smell nice and my hair looks fuller. I am waiting to see if it helps repair damage from medications and helps it grow.

Customer review from VIRTUE

Lynn M.
3 months ago

Great Volume for Fine Gray Hair

I love that it sprays on. It works best on my fine, gray hair when I use heat. It does not work when I let it air dry, but that is rarely the way I style. I like that it does not make my hair feel stiff. I love that there is no noticeable scent after styling.

Customer review from VIRTUE