Superhero Waterproof Mascara

$28.00
Offers & perks
Women Founded
See offer details

Product details

Web ID: 15955532

Give your eyelashes Superhero powers with Superhero Waterproof Mascara, a lash-plumping, lengthening and volumizing mascara that provides volume and elastic stretch with up to 24-hour wear and no flaking or smudging.

  • Product Features

    • WHAT IT IS:
    • A volumizing waterproof mascara for super volume, length and elastic stretch
    • WHAT IT DOES:
    • Life-proof formula resists smudging, perspiration, flaking and humidity; easy-removal technology dissolves in the presence of an oil-based cleanser
    • INGREDIENT HIGHLIGHTS:
    • Volume resin wax provides buildable volume without clumping, for maximum lash impact
    • Biotin is a vitamin that promotes healthier-looking hair and skin
    • Peptides help brittle lashes look soft
    • Provitamin B5 is known for its lash-conditioning benefits
    • Ophthalmologist tested and suitable for sensitive eyes
    • Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise
    • HOW TO USE:
    • Starting at the base of your eyelashes, wiggle and sweep up and through to the tips; you'll see dramatic eye makeup results in just one coat; apply additional coats if desired
    • Remove with an oil-based makeup remover or cleanser
    • Beauty Tip: Superhero Mascara is also available in a Super Black washable shade, for super volume during your less-active moments
    • USE WITH:
    • IT Cosmetics Bye Bye Makeup 3-In-1 Makeup Melting Cleansing Balm
    • IT Cosmetics Superhero No-Tug Shadow Stick
    • RESULTS:
    • 20x more volume & 41% more visible length vs. your natural lashes**
    • 92% say it's buildable*
    • 90% say it provides big volume*
    • 90% say it feels comfortable on lashes*
    • **Instrumental test on 30 women
    • *Results observed in a consumer panel survey on 140 participants

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • This mascara provides dramatic, bold lashes with just a few coats.
  • The waterproof formula is praised for its long-lasting wear that resists smudging, flaking, and transfer, even in wet conditions.
  • While some found the formula thick and difficult to remove, most agreed the transformative results were worth the effort.
AI-generated summary from 1,573 customers reviews.
4.3/5

1,586 star ratings, 1,573 reviews

Write a Review
928
362
166
62
68

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

385 customer images

1,573 reviewssorted by Newest

MaggieRay
17 days ago
from Detroit,MI

It’s flaky and not waterproof

It’s not waterproof! Did I get the wrong item???? By lunch time my under eyes look like a raccoon. Very embarrassing. Not worth the price.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS17 days ago

Hello there! Thank you for trying our Superhero Volumizing Waterproof Mascara. We are sorry to hear that you found our product was not waterproof and by lunchtime your under eyes looked like a raccoon. And you do not think it is worth the price. We apologize that you encountered this issue. We understand how uncomfortable this would be. This is not a common occurrence and we would love to help. We would like to speak with you about this and respectfully request you call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 45820084. IT would be helpful if you could have the product with you when you call. We look forward to speaking with you! Thank you for your feedback.

Leigh
1 month ago
from Arkansas

Needs a little use of separation

Good mascara

Brush from heaven
2 months ago
from Chesterfield Mi

Chemo patients this works

My eye lashes fell out from chemo. Thin and small they came back. I was wearing false lashes and said forget it. I tried this product. I love it you can see my little lashes and they are not so in your face like false ones. My new favorite mascara

Customer review from itcosmetics.com

MamaD
2 months ago
from North Carolina

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

LOVE IT!!!

Really defines and lengthens my lashes. No Smudges at all.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

laura
3 months ago
from Dartmouth MA

A definite YES

Easy application, no clumping and lashes look very natural

NC chick
3 months ago
from Northeast
Incentivized review

Not quite the hype. Still smug on eyes………………………:.::

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS3 months ago

Hello NC chick! Thank you for your review of the Superhero Volumizing Waterproof Mascara. We are sorry to hear that you found our mascara was not quite the hype and still smug on eyes. We apologize that you encountered these issues and that our product did not meet your expectations. We appreciate your feedback. Your satisfaction is very important to us. Thank you for reaching out!

GMcG
3 months ago
from Butler, PA

Great Mascara

This mascara surpasses the many I have used over the years! (Being waterproof, I also use Bye Bye Makeup remover). One coat is enough to extend, thicken and give a great look. No need for eyeliner any more!

Customer review from itcosmetics.com

Amber
3 months ago

Clumping Lashes

Although this has great reviews, it does clump on your lashes, especially if you put more than one coat. I do like the lengthening piece, however, if I want thicker lashes, I add an additional coat and it clumped which I do not like. I use loreal million dollar lashes and will stick with that. This is not a good fit for me.