Superhero Waterproof Mascara

4.3 (1,563)
$28.00
Offers & perks
Free gift with purchase
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Women Founded
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Product details

Web ID: 15955532
Give your eyelashes Superhero powers with Superhero Waterproof Mascara, a lash-plumping, lengthening and volumizing mascara that provides volume and elastic stretch with up to 24-hour wear and no flaking or smudging.

  • Product Features

    • WHAT IT IS:
    • A volumizing waterproof mascara for super volume, length and elastic stretch
    • WHAT IT DOES:
    • Life-proof formula resists smudging, perspiration, flaking and humidity; easy-removal technology dissolves in the presence of an oil-based cleanser
    • INGREDIENT HIGHLIGHTS:
    • Volume resin wax provides buildable volume without clumping, for maximum lash impact
    • Biotin is a vitamin that promotes healthier-looking hair and skin
    • Peptides help brittle lashes look soft
    • Provitamin B5 is known for its lash-conditioning benefits
    • Ophthalmologist tested and suitable for sensitive eyes
    • Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise
    • HOW TO USE:
    • Starting at the base of your eyelashes, wiggle and sweep up and through to the tips; you'll see dramatic eye makeup results in just one coat; apply additional coats if desired
    • Remove with an oil-based makeup remover or cleanser
    • Beauty Tip: Superhero Mascara is also available in a Super Black washable shade, for super volume during your less-active moments
    • USE WITH:
    • IT Cosmetics Bye Bye Makeup 3-In-1 Makeup Melting Cleansing Balm
    • IT Cosmetics Superhero No-Tug Shadow Stick
    • RESULTS:
    • 20x more volume & 41% more visible length vs. your natural lashes**
    • 92% say it's buildable*
    • 90% say it provides big volume*
    • 90% say it feels comfortable on lashes*
    • **Instrumental test on 30 women
    • *Results observed in a consumer panel survey on 140 participants

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.3/5

1,563 star ratings, 1,556 reviews

Write a Review
58.5% of reviews have 5 stars
914
23.0% of reviews have 4 stars
359
10.6% of reviews have 3 stars
165
3.8% of reviews have 2 stars
60
4.2% of reviews have 1 star
65

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

385 customer images

  • Best waterproof mascara.
  • Before
  • After
  • The mascara on my lashes
  • Packaging
  • Applicator
  • Lite weight! See the difference?
  • Boom fullness!
1,556 reviews
Long lashes
15 days ago
from Michigan

Goes on easily and looks great.

I love this mascara. It goes on easily and my eyelashes look thick and and long.

Recommends this product

Customer review from itcosmetics.com

My JoJo
21 days ago
from Los Angeles
Incentivized review

My favorite mascara

I wear contacts so I have to buy a waterproof mascara and this one is my absolute favorite. I am obsessed with it.

Recommends this product

Customer review from itcosmetics.com

Gracee2
2 months ago
from New York, NY

Great product, love it

Love this maskara. Best one I ever had. Have this as a gift they addicted

Recommends this product

Customer review from itcosmetics.com

mfpgo
2 months ago
from edison, nj

Not Bad

This mascara is good when you start with a fresh order but after a while it does get globs in it. That's how I tell when I'm running low. Would be nice if we could use it until it's all gone.

Recommends this product

Customer review from itcosmetics.com

Disappointed with Loreal
3 months ago

Not the same as old formula

I hate they changed the formula on the waterproof version. Not worth the money they charge. I guess Loreal has to find a way to make a profit since paying the founder 1.2 billion for her brand. I am on to find another replacement.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS3 months ago

Hi there! Thanks for your feedback on our Superhero Volumizing Waterproof Mascara. We're sorry you're not enjoying IT, and your comments have been shared with our team. Minor formula changes can occur for various reasons, but performance remains key - the most accurate ingredient list is always on the packaging. We invite you to explore our other mascara options to find your perfect match at IT!

MESC
3 months ago
from NC
Incentivized review

Great product

Great coverage, goes on easy and last all day and waterproof

Recommends this product

Customer review from itcosmetics.com

erca2003
3 months ago
from Texas

I found the mascara heavy and very hard to remove. I decided to use it only for special and late at night occasions and use a lighter one for everyday use.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS3 months ago

Hi there! We understand how a heavy mascara and difficult removal can be frustrating. Thank you for sharing your experience using the Superhero Volumizing Waterproof Mascara for special occasions. When you’re ready to take it off, your waterproof mascara easily removes with Bye Bye Makeup Cleansing Balm https://tinyurl.com/y27tu68s or any other oil-based makeup remover without pulling or tugging. We appreciate your honest feedback and hope you continue enjoying your makeup routine.

cdemerson
3 months ago
from Dallas

Doesn’t work

This mascara does not work. After a day out by the pool, I had my mascara completely smudged underneath my eyes.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS3 months ago

Hi there! We’re really sorry to hear about your experience with our Superhero Volumizing Waterproof Mascara. We understand how disappointing it can be when a waterproof mascara doesn’t hold up, especially after a day by the pool. Your feedback is important to us, and we appreciate you bringing this to our attention. If you’re not satisfied with the product, please feel free to consult our return policy https://tinyurl.com/y2bo3erv for options. We truly appreciate your feedback and hope to provide a better experience in the future.