Straight Up Volumizing Peptide Mascara

$29.00
Size:Standard
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$10 Star Money for $100
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Product details

Web ID: 16917999

Straight Up Volumizing Peptide Mascara in HD Black (the ultimate black) is a smudge-free mascara that delivers 12 hours of full lift and volume.

  • Product Features

    • WHAT IT IS:
    • A mascara made in the USA
    • WHAT IT DOES:
    • Helps strengthen, revitalize and thicken lashes; smudge free, flake free and long wearing; plush brush lays on the drama
    • INGREDIENT HIGHLIGHTS:
    • Pro peptide helps strengthen, redensify and nourish for healthier-looking, fortified lashes
    • Tri-locking system delivers smudge-free, flake-free wear
    • HOW TO USE:
    • For wide-awake eyes, hold brush horizontally to coat each lash
    • For more volume, apply additional coats
    • Remove easily with RMS Beauty Ultimate Makeup Remover Wipes (sold separately)
    • CONSCIOUS INGREDIENTS: This product is formulated in adherence to the Conscious Ingredients List
    • PACKAGED WITH CARE: Both the primary and secondary packaging of this product meets at least one of the Packaged with Care requirements
    • CRUELTY FREE: This product has not been tested on animals in any form or at any stage of development, production, or supply chain
    • VEGAN: Formulated and produced without the use of any animal-derived ingredients or by-products
    • CONSCIOUS BEAUTY: This product meets one or more Pillars of the Macy's Conscious Beauty Program: Conscious Ingredients, Cruelty Free, Vegan and/or Packaged with Care

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Customers praise dramatic lash length, volume, and definition with a non-clumping, separating brush action
  • Most report all-day wear with zero smudging, flaking, or running, even in humidity or oily conditions
  • Reviewers with sensitive eyes and contact lens wearers consistently highlight its non-irritating, clean formula
  • Some mention the brush design is too large or thick, causing occasional application difficulty or eyelid contact
  • A few find it lacks buildability or delivers minimal impact despite appreciating the gentle formulation
AI-generated summary from 1,223 customers reviews.
4.4/5

1,228 star ratings, 1,223 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

28 customer images

1,223 reviewssorted by Newest

Robyn P.
4 days ago

Good mascara but brush bristles to bug

I really liked the mascara formula but the brush is too big for my hooded eyes and makes a mess on my lids when applying. Had to use a smaller bristled brush. I would repurchase if they come out with a different brush wand

Customer review from RMS Beauty

Jen
5 days ago

Not for me

If you live in a humid place this probably will not work for you. By 9:30 am I would have black smudge under my eyes. It was annoying.

Customer review from RMS Beauty

Jen f.
9 days ago
Incentivized review

The best mascara!

I am very particular about mascara. I wear glasses and want something that will shine through. The Peptide mascara is so volumizing. Its absolute quality! It give me the perfect amount of length and volume. I do wish it came in other colors, especially brown.

Customer review from RMS Beauty

Trista
11 days ago
Incentivized review

Love

Im so pleased with this mascara. Goes on smooth with no clumping. Gives a natural look just enhanced.

Customer review from RMS Beauty

Kay G.
12 days ago
Incentivized review

Perfect mascara.

This mascara does what the description says it does! I am usually. not a black mascara person, but this is not too harsh for me. I love that it looks natural and comes off easily.

Customer review from RMS Beauty

Stephanie
14 days ago
Incentivized review

Just what I need

Amazing formula. I have MCAS which makes me sensative and I often react to mascara with burning and redness. I have not reacted to this mascara at all. I love how the formula sits on my lashes and my eyes look stunning. Its a little messy in the travel size tube but otherwise amazing.

Customer review from RMS Beauty

Janice W.
28 days ago

Now I can finally wear mascara!

I rarely wear mascara because I can never find one I like. Well I can stop looking now. It's so natural looking. I have straight flat lashes and I prefer to still use a curler but I tried without and it gives my lashes a little lift but still looks natural. Also it stays put, doesn't smudge, flake, and is smooth! For me I like to apply from root to end using the tip of the mascara brush for additional definition between lashes! Thank you RMS!

Customer review from RMS Beauty

Regina P.
30 days ago
Incentivized review

Perfect!

I love how natural my lashes look with this mascara! Also so easy to wipe it off at the end of the day. I've been using it for years.

Customer review from RMS Beauty