Too FacedBorn This Way Soft Matte Foundation
Product details
Web ID: 187438791,702 reviewssorted by Newest
It's ok
[I received this product in exchange for my honest review] Smells like chemical. Great pigmentation. Shade was wrong and does not help with oily face. It is heavy for a liquid foundation. Not sure if I like it It does oxidize during the day
Customer review from Too Faced US
thick to spread
[I received this product in exchange for my honest review] foundation was too thick for my liking. the color was a little too dark for me, i thought it would cover better when i am tan in the summer time. I would try a lighter shade
Recommends this product
Customer review from Too Faced US
Zero for Foundation and Too Faced Customer Service
DO NOT BUY! This product is absolutely awful! I will never understand how Too Faced had a great product offering with their previous 24 Hour Matte Foundation that wore wonderfully for all types of skin, especially if you were oily, and even stayed put with a little sweat. As a loyal customer, I went to the website and posted a review to forewarn customers about this terrible new product offering. Not only did Too Faced not properly post my comment, but when I contacted Too Faced on at least four (4) different occasions, they redirected me to non-working numbers and false promises of a gift card for my troubles. I was surprised and gravely disappointed in Too Faced's poor customer service and mistreatment of a loyal customer. Do yourself a favor, save your money and find a better product and a better brand to support...I already have.
Bring back the old formula … I'm BEGGING
This new formula is terrible. It is patchy and doesn't last in my T zone where I'm oily. I just become super slick and shiny and it comes off. Additionally the packaging feels like there is so much less product and it doesn't last like it used to. I loved the previous formula… it looked so natural like skin, everyone always asked me about it and I could wear it all day with no issues. Now, I have yet to find something similar to the old formula and I am so devastated by it. I was a long term Too Faced customer but I've had to venture out and it sucks because I do love this brand but nothing is working anymore.
Customer review from Too Faced US
Response from Too Faced US
Your comments are important, and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at 800-814-1125 to share your concerns.
Not for me
[I received this product in exchange for my honest review] I really wanted to love the Too Faced Born This Way Soft Matte Foundation, but honestly… it ended up being just okay for me. The shade match was actually pretty spot-on, and I liked how lightweight it felt at first, but the matte finish just didn't vibe with my skin at all.
Customer review from Too Faced US
Response from Too Faced US
Thank you for sharing your experience, Gaby! We’re glad to hear the shade match worked well for you, but totally understand that the soft matte finish doesn’t vibe with every skin type. If you prefer something more natural-looking (and more hydrating!), you might love the Born This Way Undetectable Medium-To-Full Coverage Foundation instead. It gives a natural finish and is formulated with hyaluronic acid, glycerin, and vitamin E for extra hydration and nourishment. It could be a much better match for what you’re looking for!
TERRIBLE FORMULA CHANGE
Change the formula back!! The matte version in the glass bottle was perfect and my go to foundation for everything. It's so disappointing it's in a tube now and the foundation is completely different. It doesn't go on as smooth, it's thick and cakey, and it doesn't wear well. Don't mess with a good thing. I see many other loyal customers have the same complaints.
Customer review from Too Faced US
Response from Too Faced US
Your comments are important, and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at 800-814-1125 to share your concerns.
24 hour discontinue was wayyyyy better!
This foundation won't give you near the coverage. The tube is unattractive as well. I have tried a ton of foundations for matte style and non are better. Please bring back the one that is the best. I feel the new one must be made so much cheaper taking coverage and a pretty bottle away.
Customer review from Too Faced US
Response from Too Faced US
Thank you so much for sharing your feedback! We’re truly sorry to hear the Born This Way Soft Matte Foundation didn’t meet your expectations. We know how important coverage and packaging are, and we’ll be sure to pass your thoughts along to our product development team. Your input helps us improve and create products you’ll love just as much as the original.
Probably better for oily skin
[I received this product in exchange for my honest review] As someone with combination skin I didn't particularly like this foundation. The matte finish almost makes my face look dry and I probably got one shade lighter than I should have. This would probably work well for those with oily skin. It is very light weight and buildable with a natural look.
Customer review from Too Faced US
Response from Too Faced US
Thank you for sharing your experience! We’re glad you enjoyed the lightweight, buildable feel. Shades can make all the difference—chat with us anytime and we’d be happy to help you find a better match!