Original Eyeshadow Primer Potion - Travel Size

$18.00
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Product details

Web ID: 2127517

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want.

  • Product Features

    • HOW TO USE:
    • Squeeze the eyeshadow primer directly from the tube or use the flocked wand applicator; either way, you get precise, controlled application every time
    • Beauty Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight Shipping.
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Federated States of Micronesia, Guam, Armed Forces Europe, Marshall Islands, Armed Forces Pacific, Armed Forces Americas, U.S. Virgin Islands, Hawaii, American Samoa, Palau, Puerto Rico, Northern Mariana, Alaska
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • The product helps eyeshadow stay vibrant and crease-free for an extended period, intensifying color and pigmentation.
  • Customers report it prevents fading, creasing, and smudging, with eyeshadow lasting over 12 hours even in humid conditions.
  • The lightweight, smooth formula is easy to apply and a little goes a long way.
  • Customers with oily eyelids particularly appreciate the primer's effectiveness.
AI-generated summary from 12,191 customers reviews.

4.7/5

12,235 star ratings, 12,191 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

2043 customer images

12,191 reviewssorted by Newest

Somm Enchanted Evening
2 months ago

Love the color and wear

I love the Eden color. I use it as an eyelid color adding a soft crease color for everyday wear. Stays put ALL day.

Customer review from urbandecay.com

Esprz
3 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Awesome eye primer

I LOVE this primer, your eyeshadow will not crease or anything. Once you apply on your eyelid you do need to bled it fast tho

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

Disappointed
3 months ago

I am extremely disappointed with my experience with Macy’s during the 10 Days of Glam sale. I placed my order during the sneak preview, a full day before the sale officially started, expecting that ordering early would secure the items I wanted. Instead, Macy’s only shipped a few items and then silently canceled the rest of my order a week later without any notification whatsoever. To make matters worse, I had to spend an hour on the phone with customer service just to figure out what happened, only to be told that the items were now out of stock because Macy’s took too long to process my order. That is completely unacceptable. If items are unavailable, customers should be informed immediately — not left waiting in the dark for a week. This was a terrible shopping experience combined with horrible customer service. Macy’s clearly does not value its customers’ time or loyalty. After this experience, I will no longer be giving Macy’s my business, and we will also be closing our Macy’s credit card.

Response from Macy's

UD Makeup Freak3 months ago

Hello! Thank you for sharing your experience with our Original Eyeshadow Primer Potion. We’re so sorry to hear about the frustration and disappointment you experienced with your Macy’s order and the lack of communication around the cancellation. We completely understand how upsetting that must have been, especially after ordering early during the sale. Since this order was placed through Macy’s, we recommend continuing to work directly with Macy’s regarding the order and service experience. We hope this gets resolved for you soon. UrbanDecay

Bartender17
3 months ago
from Seymour, IN

Best Primer on the Market

This product is one of the best primers I have ever tried. Smoothness, texture, and longevity is right on.

Customer review from urbandecay.com

Deb P
3 months ago
from Glen Mills, PA

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Reliable Product

Does the performance for adhering eye shadow so the eye shadow color maintains all day and does not need to be refreshed

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

Darlene
3 months ago
from Fort Myers FL

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

Questionable product

I purchased this to see how it works and was disappointed. The base color did not adhere to my eyelid resulting in no base for my eyeshadow. It appeared clear. I plan to return.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

Response from Macy's

UD Makeup Freak3 months ago

Hi there! Thank you for trying our Eyeshadow Primer Potion. We are sorry to hear that the Travel Size did not meet your expectations and that you found the finish too sheer for your needs. Our Original shade is specifically designed to dry down to an invisible, translucent finish so that it doesn't interfere with the true color of your eyeshadows. Its primary job is to act as a high-tech "velcro" to lock pigment in place and prevent creasing rather than providing a tinted base. If you are looking for a primer that offers more coverage or a visible base color to even out your eyelids, we highly recommend trying our Eden shade, which has a matte nude tint. Since you're planning a return to Macy's, we hope you'll consider trying Eden to see if it provides the base you're looking for! UrbanDecay

Maddie
4 months ago

Great product

I have brought this product many times love it

Jennifer
4 months ago
from Central AZ

Not received

Haven’t received yet.