Eyeshadow Primer Potion - Travel Size

$18.00
Color:Anti-Aging
Offers & perks
Women Founded
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Product details

Web ID: 2127525

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want.

  • Product Features

    • HOW TO USE:
    • Squeeze the eyeshadow primer directly from the tube or use the flocked wand applicator; either way, you get precise, controlled application every time
    • Beauty Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight Shipping.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Alaska, Palau, Guam, Federated States of Micronesia, Armed Forces Europe, U.S. Virgin Islands, Puerto Rico, Hawaii, Northern Mariana, American Samoa, Marshall Islands, Armed Forces Pacific, Armed Forces Americas
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • This eyeshadow primer is praised for its ability to intensify color, prevent fading and creasing, and keep makeup looking fresh all day, especially for those with oily eyelids.
  • Customers describe it as lightweight, smooth, and easy to apply, with a tacky texture that helps eyeshadow adhere without feeling heavy or sticky.
  • Many makeup enthusiasts consider this primer an essential base that enhances the vibrancy and longevity of eyeshadow looks.
AI-generated summary from 12,698 customers reviews.
4.7/5

12,756 star ratings, 12,698 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

2065 customer images

12,698 reviewssorted by Newest

Somm Enchanted Evening
2 months ago

Love the color and wear

I love the Eden color. I use it as an eyelid color adding a soft crease color for everyday wear. Stays put ALL day.

Customer review from urbandecay.com

Sue2
3 months ago
from St Louis

Best eye primer out there IMHO

I have tried many eye primers over the years and this is by far my favorite. Eye shadow sticks just glide on and never crease.

Bartender17
3 months ago
from Seymour, IN

Best Primer on the Market

This product is one of the best primers I have ever tried. Smoothness, texture, and longevity is right on.

Customer review from urbandecay.com

Barbara
3 months ago
from Clearwater, FL

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

This primer is great! I really notice when I don't use it, my eyshadow doesn't stay very long.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

JudeG
3 months ago
from Minneapolis

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Love the product

A great eye primer! The best I have found.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

Mary
4 months ago

Waste of money

I didn’t like the product—the quality and texture were disappointing, and it irritated my eyelids.

Response from Macy's

UD Makeup Freak4 months ago

We are sorry to hear about the experience you had with Urban Decay Eyeshadow Primer Potion . We would like to speak with you directly about it. Please give us a call @888-448-9617 M-F 9am-5:30pm EST for assistance and provide the reference # 46320480. Looking forward to speaking with you. It would be helpful if you could have the product available when you call. UrbanDecay

PunkBarbie
5 months ago

Disappointed, I miss the original formula.

So I don’t know what they did to the formula but this new one is not anywhere near as good as the original formula. This one feels cheap and greasy. They claim to only have changed the packaging/applicator, but after being a long time user of about 20 years, thats not exactly the case.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center5 months ago

Hi there! We are truly sorry to hear that the Urban Decay Eyeshadow Primer Potion feels different to you compared to the original formula you've loved. As consumers ourselves, we know how upsetting this can be. Your loyalty means the world to us and we will be sure to share your feedback with our team to ensure future improvement. We hope you can use our products in the future with greater success!

Donna Kay
6 months ago

Not as good as the original version

The product that I thought that ordered was the "ORIGINAL" EDEN, but I got the newest version which is a completely different look (it is transparent, where the one that I like is more like a light cream version).

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center5 months ago

Hello there! Thanks for reaching out. It is very upsetting to hear that our Eyeshadow Primer Potion feels different to you compared to the original formula you've loved. We understand how upsetting this can be and we will be sure to share your feedback with our team for future improvement. It is our hope you can continue to explore our products with greater success in the future!