24/7 Waterline Eyeliner Pencil

4.6 (10,203)
$19.55 (15% off) with code: VIP$23.00

Offers & perks

Women Founded
See offer details

Product details

Web ID: 2431017

"Urban Decay specifically developed 24/7 Waterline Eye Pencil for use on the inner rim in the waterline. The creamy, demi-matte pencil lays down waterproof color that lasts all day. It's a liner like no other. Our 24/7 Waterline Eye Pencil glides on easily with no tugging. After the color sets, it won't budge. This waterline safe eyeliner comes in 6 NEW shades including nude eyeliner and brown eyeliner perfect for creating a bright, open-eyed effect."

  • Product Features

    • Shades include:
    • Legend - black
    • Push - navy
    • Rail - brown
    • Mood - charcoal
    • Street - green
    • WHAT IT DOES:
    • So you can easily tell the difference between 24/7 Eye Pencil and 24/7 Waterline Eye Pencil, Urban Decay gave 24/7 Waterline a shade-matched ombré gradient that fades to black, with a matte black cap and end
    • UD's 24/7 formula doesn't contain any mineral oil, paraffin or preservatives
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to Federated States of Micronesia, Hawaii, Puerto Rico, Guam, District of Columbia, U.S. Virgin Islands, Armed Forces Europe, Alaska, American Samoa, Marshall Islands, Northern Mariana, Palau, Armed Forces Pacific, Armed Forces Americas
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.6/5

10,203 star ratings, 10,173 reviews

Write a Review
77.2% of reviews have 5 stars
7880
14.6% of reviews have 4 stars
1490
4.2% of reviews have 3 stars
426
1.8% of reviews have 2 stars
182
2.2% of reviews have 1 star
225

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

10,173 reviews
3 days ago
Incentivized review

Great eyeliner!

I really enjoy this eye pencil as someone who doesn’t typically wear eyeliner. It was extremely creamy and stayed in my waterline without any smudging all day. It had great color payoff and I really enjoyed the neutral brown this one was. Love this product!

  • Photo from heatherl232_1531

Customer review from influenster.com

5 days ago
from Alabama

UD eyeliners

I prefer a gel like eyeliner and Urban Decay delivers. It goes on smoother and looks great!

  • Photo from C L R

Customer review from urbandecay.com

5 days ago
from Florida

Not as nice as I expected

The sample pencil was great. But the actual product I did not like as it was much thinner than the sample and it didn’t glide as well as the sample did not sure why.

Response from UD Makeup Freak

UD Makeup Freak4 days ago

Hello! Thanks for sharing your feedback on our 24/7 Waterline Eyeliner Pencil. We're sorry you're not loving the full size, even though you enjoyed the sample. We've passed your comments to our team, as we're always looking to improve. We suggest visiting your local UD retailer to confirm the sample and full-sized pencils you received are the same formula, since we also have our 24/7 Glide-On Waterproof Eyeliner Pencil. We hope this helps you find your perfect match! UrbanDecay

7 days ago
from San Francisco, CA

Most colors are too dry or don’t stay put

I’ve tried these in several colors over the years and generally they don’t glide on very well (smoke is the worst) as they are either too dry or are too liquid for a pencil. The only color that I’ve ever tried that was great to apply was Uzi and it’s been discontinued. Most recently tried zero and it’s WAY too smudgy for a black. Don’t recommend at all.

  • Photo from Button680

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center5 days ago

Hello! Thank you for sharing your feedback on our 24/7 Glide-On Waterproof Eyeliner Pencil. We understand your concerns and have forwarded your comments along to our team. We greatly appreciate you bringing this to our attention, as your input means everything to us and helps us improve. We invite you to explore our other products at UD and discover something you'll love!

9 days ago

The best!

I absolutely love these!! Been using them for years but my favorite color is not available! Please bring back UZI!!!!

Customer review from urbandecay.com

12 days ago
from Southern California

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Easy Application & Stays Put

I haven't been a big eyeliner user. I recently purchased this eyeliner and love it. It goes on easily and stays put, truly 24/7. Comes off easily with make up remover (Neutrogena).

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

14 days ago

Won’t extend

The pencil is fully retracted and will not extend, so it is unusable.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center10 days ago

Hi there! Our 24/7 Glide-On Waterproof Eyeliner Pencil does need to be sharpened. To keep your liner perfectly on point, we recommend grabbing our Grindhouse Double Barrel Sharpener: https://tinyurl.com/y2jkqpba. It's specifically designed for cosmetics, ensuring your pencil stays sharp for flawless application!

14 days ago

Really awesome liner but sharpening is required

First, I really love this eyeliner for its color, glide-on application and staying power. Really, it's awesome. However, the fact that it requires sharpening is disheartening. Carrying a sharpener while traveling is not practical and sharpening seems to waste a lot of product. So many eyeliners out there are twist-up, couldn't this otherwise fantastic product be updated?

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center10 days ago

Hi there! Thanks for sharing your feedback on our 24/7 Glide-On Waterproof Eyeliner Pencil. We truly value your comments and have passed them along to the team. We understand you're loving this eye pencil but wish it was retractable, and we've shared this suggestion with our product team. We're always looking for ways to improve and bring you more of what you love. Keep exploring more beauty at Urban Decay!