24/7 Waterline Eyeliner Pencil

$23.00
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Product details

Web ID: 2431017

"Urban Decay specifically developed 24/7 Waterline Eye Pencil for use on the inner rim in the waterline. The creamy, demi-matte pencil lays down waterproof color that lasts all day. It's a liner like no other. Our 24/7 Waterline Eye Pencil glides on easily with no tugging. After the color sets, it won't budge. This waterline safe eyeliner comes in 6 NEW shades including nude eyeliner and brown eyeliner perfect for creating a bright, open-eyed effect."

  • Product Features

    • Shades include:
    • Legend - black
    • Push - navy
    • Rail - brown
    • Mood - charcoal
    • Street - green
    • WHAT IT DOES:
    • So you can easily tell the difference between 24/7 Eye Pencil and 24/7 Waterline Eye Pencil, Urban Decay gave 24/7 Waterline a shade-matched ombré gradient that fades to black, with a matte black cap and end
    • UD's 24/7 formula doesn't contain any mineral oil, paraffin or preservatives
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • The eyeliners have a smooth, creamy formula that glides on effortlessly without tugging the eyes.
  • They provide long-lasting, waterproof, and smudge-proof wear that lasts all day.
  • The diverse color selection includes both bold and neutral shades that make the eyes pop.
  • The soft texture allows for precise lines or smoky, diffused looks, and the formula is comfortable and non-irritating, even for sensitive eyes.
AI-generated summary from 11,205 customers reviews.

4.6/5

11,269 star ratings, 11,205 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

3149 customer images

11,205 reviewssorted by Newest

tc
4 days ago
from CA
Incentivized review
Received Free ProductYes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Ole faithful

a Favorite, cant go wrong with urban delay specifically for the waterline

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

MU Pro
7 days ago
from Paris FR

Great Neutral

This is the best neutral and natural color (mushroom), for lighter skin tones! It glides & stays on all day!

Customer review from urbandecay.com

Janet
21 days ago
from Ohio

Great eyeliner

For mature skin, the liner goes on very creamy and lasts all day. I like the color cool coyote. It’s a cross between brown and gray.

Mama95
22 days ago
from Pennsylvania

Very disappointed

This eyeliner is trash. Save yourself the $ for the pencil and required UD sharpener. It does not last, it smudges and it is NOT waterproof. Ill stick to Maybelline tattoo studio eyeliner

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center22 days ago

Hello! Thank you for sharing your experience with our 24/7 Glide-On Waterproof Eyeliner Pencil. We’re so sorry to hear the formula felt smudgy and didn't deliver the long-lasting, waterproof hold you expected. To get the most locked-down wear, we suggest ensuring your lids are clean and oil-free before applying, and allowing the creamy formula a moment to set completely. While we recommend a high-quality cosmetic sharpener, any professional cosmetic-grade sharpener can be used to keep your point precise! Your feedback regarding the wear and sharpening experience has been shared directly with our team, and we hope you keep exploring to find your perfect UD match. Stay bold!

NedaS
22 days ago
Incentivized review

It glide’s on smoothly without tugging

Seriously, listen to me it glides smoothly without tugging feels comfortable on the waterline and very impressively stays on throughout the day the color is very pigmented without needing multiple passes if you’re looking for an eyeliner that actually lasts and us easy to qpply this one is definitely worth trying 

Customer review from urbandecay.com

ShaNaM
24 days ago
Incentivized review

Great waterproof eyeliner

This has become my go to eyeliner. I love the way that it goes on clean and smooth. It holds up against tears heat sweat. Being that is waterproof you will need a heavy duty make up remover to get it off.

Customer review from urbandecay.com

Nery
26 days ago
from Sunrise ,fl

No funciona

El lapiz no dirá el tiempo q dice no tan si quiera un hora,se me callo rápido mas m tuve 1 pintar varias veces pq no cogía bien.para nada m gusti.otro día si m pinto hago un vídeo ora q vean y se los subo

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center25 days ago

Hi there! Thank you for your feedback! We are so glad to hear that you loved the smooth, easy application of our Naked Eyeshadow Stick, but we are sorry to hear that the pigmentation wasn't as bright or intense as you hoped for making your eyes pop. We designed our Naked Eyeshadow Sticks to offer a soft, buildable, and easily blendable wash of color that complements our signature "Naked" natural aesthetic. However, if you are looking for high-impact, ultra-bright pigment, we hear you! To help boost the brightness and color payoff of your shadow stick, we highly recommend trying these tricks: Use a Primer: Apply our legendary 24/7 Shadow Primer Potion to your eyelids first. This creates a smooth base that grabs the pigment, making any shadow look instantly brighter and more vibrant. Layer the Color: Instead of blending it out immediately, swipe the stick on, let it set for a few seconds, and then gently tap a second layer directly on top to build up the intensity. Set with Powder: Layering a matching powder eyeshadow on top of the cream stick will lock the color in and make it look incredibly rich and pigmented. If you are looking for maximum, vivid color payoff, we also highly recommend checking out our 24/7 Glide-On Waterproof Eye Pencils (which can be smudged out as vibrant shadows) or our high-pigment Moondust Eyeshadows!

Victoria
1 month ago
from Hingham

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

Not for me

Hard to apply. None of these eyeliner ever stay o

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

Response from Macy's

UD Makeup Freak1 month ago

Hi there! We are so sorry to hear that your 24/7 Waterline Eyeliner Pencil is giving you a hard time! The waterline is notoriously the trickiest place to get eyeliner to stick, and we want you to have that sharp, budge-proof drama you deserve. Unlike our classic super-creamy Glide-On pencils, our 24/7 Waterline Pencil is engineered with a specialized, ultra-matte formula designed specifically to "grip" the wet inner rim of your eyes. Because it is formulated to lock in place, it can feel a bit firmer during application. To make it glide on like a dream and stay locked in all day, we highly recommend trying these quick makeup artist tricks: The Cotton Swab Prep: Gently sweep a clean cotton swab along your waterline before applying to absorb excess moisture. This gives the waterproof formula a dry surface to immediately bond to.
Warm it up: Scribble the tip of the pencil on the back of your hand for a few seconds first. The warmth of your skin will soften the formula just enough to make the application super smooth and effortless.
Keep it sharp: Keep a precise tip using our Grindhouse Sharpener—a fresh point allows for a clean, precise application with minimal pressure. We want you to love your eye looks, so we hope these tips help you lock in your liner! UrbanDecay