NOW FoodsEgg White Pure Protein, 5 lb
Product details
Web ID: 2659397513 reviewssorted by Newest
Changed Formula BIG MISTAKE!!!
What is the purpose of making a product worse and not better, pretty stupid……? And don’t even post that default reply if a person can’t use their own brain to explain The reason to me.
Customer review from NOW Health Group, Inc.
Response from NOW Health Group, Inc.
Thank you for reaching out and detailing the issue. We understand how frustrating it must be. Our team is actively working on a solution to make this product once again suitable for cooking.
I use this for baking all the time
I buy the gigantic tub and use it for high protein baking recipes. It is pure egg whites and adds a nice lightness to my baked good. I don’t go overboard and stick to 2-4 tbsp per baked good.
Recommends this product
Customer review from NOW Health Group, Inc.
Awful ingredient added
I used to love this product and used is weekly to make a Keto egg white protein bread. Unfortunately, NOW foods has added "Sunflower Lecithen" to this product and IT NO LONGER fluffs up like real egg whites do. PLEASE, PLEASE, PLEASE go back to just egg whites in the ingredients.
Customer review from NOW Health Group, Inc.
Response from NOW Health Group, Inc.
Thanks for taking the time to share your feedback with us. We’re sorry to hear that the Egg White Protein was not satisfactory for your baking needs. We recently added BCAAs to the formula which impacts how the egg white protein can be used in recipes. 2 tbsp of egg white protein + 6 tbsp of water no longer works as a replacement for 2 egg whites. Soon the label and website will reflect this change.
Really sad.
I bought this product as I usually have in order to bake keto bread. It now has lecithin in it and no longer works for my bread recipe. So I spent twice as much money for another brand to bake bread. It sort of works, but not like the old Now product did. I’ve been trying to use the remainder of my huge container of Now egg white protein in other things. It doesn’t dissolve very well and remains lumpy. Frustrated! I wasted a lot of money on it and can’t seem to find an acceptable use for it. It would be awesome if the old product would miraculously reappear. Although, I am not expecting it.
Customer review from NOW Health Group, Inc.
Response from NOW Health Group, Inc.
Thanks for taking the time to share your feedback with us. Sorry to hear that you are not satisfied with the product. We recently added BCAAs to the formula which impacts how the egg white protein can be used in recipes. 2 tbsp of egg white protein + 6 tbsp of water no longer works as a replacement for 2 egg whites. We are working to update the label and website to reflect this change.
It’s changed and does not work!
I have bought this product for many years and up until now it’s been great. The new batch will not whip and smells off. I am so disappointed and angry that I spent so much money for a product I cannot use. What an I supposed to do with 5 lbs of egg white powder that is of no use.
Customer review from NOW Health Group, Inc.
Response from NOW Health Group, Inc.
Thanks for taking the time to share your feedback with us. Sorry to hear that you are not satisfied with the product. We recently added BCAAs to the formula which impacts how the egg white protein can be used in recipes. 2 tbsp of egg white protein + 6 tbsp of water no longer works as a replacement for 2 egg whites. We are working to update the label and website to reflect this change.
Get out of that sunflower lecithin!
I am really disappointed of the change you did in this product! Adding sunflower lecithin affect the taste and the whipping process for my egg white bread. I surely won’t buy it again!
Customer review from NOW Health Group, Inc.
Response from NOW Health Group, Inc.
Thanks for taking the time to share your feedback with us. Sorry to hear that you are not satisfied with the product. We recently added BCAAs to the formula which impacts how the egg white protein can be used in recipes. 2 tbsp of egg white protein + 6 tbsp of water no longer works as a replacement for 2 egg whites. We are working to update the label and website to reflect this change.
Smells and tastes weird, doesn't whip up!
What is going on?? Did they change the formula? I have been buying this brand for over a year to make egg white bread and have been very satisfied. I just bought a new container and it won't whip up fluffy and smells nutty! Almost like sunflower seeds and almonds mixex together. It has affected the flavor as well. I will have to find another brand now. Extremely disappointed!
Customer review from NOW Health Group, Inc.
Response from NOW Health Group, Inc.
Thanks for taking the time to share your feedback with us. Sorry to hear that you are not satisfied with the product. We recently added BCAAs to the formula which impacts how the egg white protein can be used in recipes. 2 tbsp of egg white protein + 6 tbsp of water no longer works as a replacement for 2 egg whites. We are working to update the label and website to reflect this change.
Used to be great before they added lecithin
So disappointed, you added the lecithin to the egg white protein powder. It is a staple in the keto community and I used to buy Niw brand but now it leaves a bitter aftertaste when used in baking. Please bring back the original formula without lecithin…until then I like many others will purchase egg white protein powder from a better company that doesn’t add fillers like lecithin
Customer review from NOW Health Group, Inc.
Response from NOW Health Group, Inc.
Thank you for your review. We’re sorry to hear that you’re not satisfied with your recent purchase. Sunflower lecithin has always been included in this product as a processing aid. In 2024, we updated the formula to include additional BCAAs to better support post-workout recovery. We understand that this initial reformulation affected baking performance, and based on customer feedback, we’ve since adjusted the BCAA levels so the product once again performs well in baking applications. We truly appreciate your feedback and are sorry we didn’t meet your expectations this time.