SmashboxAlways On Gel Eye Liner
Product details
Web ID: 4584153368 reviewssorted by Newest
Best eyeliner ever
My favorite eyeliner. Smooth with staying power smudge free. Getting harder to find
Mixed Emotions
I've been using this eyeliner for years. I typically will stock up when I purchase my makeup, and typically this pencil will last a while. The black and brown pencils have proven to stay "fresh" if I haven't opened the package. The navy failed me. Completely dry and unusable. Not sure if that is how the navy liner is all the time, or if I happened to get a dud. Either way, I can't afford to experiment with a new color again.
Customer review from Smashbox US
YES IT DOES SHARPEN!!
I USE PHYSICIANS FORMULA DUAL PENCIL SHARPENER. IT SHARPENS GREAT! I LOVE THIS PRODUCT. IT'S THE ONLY ONE THAT DOES NOT MELT BY THE END OF THE DAY.
Recommends this product
Customer review from Smashbox US
The ONLY eyeliner to buy!
The Always On liner is the only eyeliner I will buy! It stays in all day even in hot/humid environments. It does sharpen, IF you have a good sharpener and clean it regularly. I have tried almost every high end liner and Smashbox will always win!!
Recommends this product
Customer review from Smashbox US
Please bring back 3D GALAXY!
3D galaxy was amazing! I got compliments every time I wore it and I can't find anything that compares to it. Bring back 3D GALAXY!!!
Recommends this product
Customer review from Smashbox US
Great eyeline but does not sharpen
Waste of money! I love how it goes on and lasts but it can not be sharpened. SMASHBOX this one is a flop. If I had used it soon after purchase, I'd return this!! Your products are usually the best! NOT THIS EYEEELINER. And Ijust lightly line over my top eye lids because I just want to add a little shape for my eyes.
Customer review from Smashbox US
Response from Smashbox US
We appreciate your feedback. We want to share that the Smashbox Always On Gel Liner is a sharpenable pencil. We recommend using a cosmetic pencil sharpener; sharpen gently in full rotations, and clean your sharpener gently.
USED to love this liner!
This was my go-to, always stocked up on sales eyeliner until recently. The last handful I ordered from Ulta and/or Smashbox have all broken within the first 2 weeks of using them. They used to last around 4-5, even 6 weeks. Any I've bought since Summer of 2024 have all broken and were no longer useable. Because I stock up, I am always past the point of return, which has never been a problem prior. I'm so sad because this was my favorite eyeliner for YEARS and for the price they should not last only 1-2 weeks! Now I'm on the search for a new liner!
Customer review from Smashbox US
Response from Smashbox US
Your comments are important, and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at 877-698 4301 to share your concerns.
Frustrated
I have been using these eyeliners for years and used to love them. I still love the colors -French Navy, Violetta, and Penny Lane. I tend to order all 3 colors at once. The last time I ordered (Oct 2025), they were a huge disappointment. The French Navy was broken in so many places that the color stick simply fell out of the pencil after a few weeks of use. The Violetta would not "click up" properly. I managed to make it work for a short while until the color stick broke and I couldn't advance what remained in the pencil. Penny Lane is also not clicking up properly but so far I can make it advance enough to use. I want to replace these but am hesitant because I don't know if the issue has been resolved. I even tried calling the customer service number provided to others in this review thread and simply found myself in an automated hold loop that never connected.
Customer review from Smashbox US