Brow Power Universal Eyebrow Pencil

$26.00
Color:Universal Taupe
Offers & perks
Women Founded
See offer details

Product details

Web ID: 5528351

Developed with plastic surgeons, this best-selling, award-winning eyebrow pencil creates your most natural-looking brows. The blendable formula easily adjusts to match all hair colors based on how much pressure you apply; while the built-in spooley finishes off your look to create naturally beautiful brows.

  • Product Features

    • WHAT IT DOES:
    • This beauty must-have comes in the shade Universal Taupe to take the guesswork out of finding your perfect shade for a natural makeup look
    • Budge-proof makeup formula looks like real hair and adheres to skin
    • Built-in spooley brush helps you achieve a natural-looking result
    • For every pencil sold, IT Cosmetics donates one* to Look Good Feel Better, an organization that helps women face the appearance-related side effects of cancer with confidence
    • (*When brow product needs are met, IT Cosmetics donates other needed product in support of the program)
    • HOW TO USE:
    • Apply softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black
    • Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look
    • 1. The start of your brows should line up directly with the edge of your nose
    • 2. Your brow arch should align to the outer edge of your iris.
    • 3. The end of your brow line should line up with the outer corner of your eye.
    • USE WITH:
    • IT Cosmetics Brow PowerFULL Universal Volumizing Eyebrow Pencil
    • IT Cosmetic Brow Power Micro Universal Defining Eyebrow Pencil
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
    • KEY INGREDIENTS:
    • Infused with brow-enhancing ingredients including biotin, lecithin, grape seed, green tea, saw palmetto and antioxidants
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • Peptides: Help reduce the appearance of wrinkles for smoother, firmer skin.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • The eyebrow pencil provides a natural-looking, full brow effect with its universal taupe shade that blends well across hair colors.
  • The built-in spoolie brush makes it easy to groom and shape the brows.
  • Customers appreciate the long-lasting, smudge-proof formula that offers buildable coverage for a subtle or dramatic look.
  • While some users report the pencil tip can break, most consider this a high-quality product that helps achieve their desired brow appearance with ease.
AI-generated summary from 1,944 customers reviews.
4.4/5

1,986 star ratings, 1,944 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

117 customer images

1,944 reviewssorted by Newest

Neenee078
3 days ago

Brow power wow

I have been using this product for years. First, as a fill in and now to darken my graying brows. I use this product everyday.

Recommends this product

Customer review from itcosmetics.com

Kbird
3 days ago
from Columbus, ohio
Incentivized review

My favorite brow pencil

I have loved this brow pencil from the first time I've tried it years ago

Customer review from itcosmetics.com

Clipper
5 days ago
Incentivized review

So easy

Used this product with confidence. Can be rolled out to good length so it doesn't break off. Goes on smoothly and blends in with my dark hair. Using universal color so it isn't too black for filling in.

Recommends this product

Customer review from itcosmetics.com

MincyJean
8 days ago
from Long Beach, Ca.

Brow pencil

Perfect brow liner and color. Can’t find anywhere else. Love it 💖

Recommends this product

Customer review from itcosmetics.com

BJ1941
14 days ago

Love this new one with biotin in it. IT PRODUCTS l

Best I've used for blending naturally . My eyebrows look the best and are so accurate.

Recommends this product

Customer review from itcosmetics.com

118cindy
15 days ago
from Austin, TX
Incentivized review

Looks great and easy to apply!

This eyebrow liner goes on so smoothly and easily so that the liner looks as if done professionally.

Customer review from itcosmetics.com

BrowSer
16 days ago
from Seattle wa

Say Wow for ur brow!

I have used this eyebrow pencil for several years and what I love about it is that it doesn’t smear and it blends nicely. I usually get the universal taupe

Recommends this product

Customer review from itcosmetics.com

LBat
16 days ago
from FL

Best Brow Pencil on the Market!

This product goes on so well, blends perfectly. Looks totally natural. Just ordered 3 more!

Recommends this product

Customer review from itcosmetics.com