Always On Liquid Waterproof Eye Liner

$25.00
Color:Black
Offers & perks
Free gift with purchase
See offer details

Product details

Web ID: 6081519

Ace any eye look with a waterproof liquid eyeliner pen that lasts up to 24 hours for total control and ultimate precision. Line and define eyes with a perspiration-resistant, transfer-resistant liner that glides on smoothly. The ergonomic grip and super-fine felt tip draws precise, ultra-thin lines or a dramatic, winged eye like a pro makeup artist (even if you're a beginner)!

  • Product Features

    • WHAT IT DOES:
    • Rich-black color stays on, won't fade and looks freshly applied for 24 hours
    • Super-fine and easy-to-control tip precisely draws thin-to-thick lines, making acing any look easy, even if you're a beginner
    • Goes on smoothly and with the fluidity of a sharp-point marker; no skipping, tugging, flaking or smudging
    • Waterproof eyeliner; perspiration, humidity and transfer resistant
    • Quick drying and easy to remove
    • HOW TO USE:
    • Use tip to precisely line and define the eye
    • One coat creates a wearable daytime look
    • Widen your line to add intensity; build drama by winging out
    • To prevent dry-out, close tightly until you hear it click
    • Use makeup remover or a cleansing wipe to gently remove
    • Studio Tip: Use at the root of lashes for the appearance of fuller-looking lashes or to create a seamless transition between your falsies and mascara
    • USE WITH:
    • Super Fan Mascara
    • Photo Edit Eye Shadow Trios
    • Cover Shot Eye Palettes

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • This item purchased online must be returned to the vendor by mail only. This item cannot be returned to Macy's stores.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

3.7/5

347 star ratings, 345 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

14 customer images

345 reviewssorted by Newest

martha0526
2 months ago

Frustrated

I have been using these eyeliners for years and used to love them. I still love the colors -French Navy, Violetta, and Penny Lane. I tend to order all 3 colors at once. The last time I ordered (Oct 2025), they were a huge disappointment. The French Navy was broken in so many places that the color stick simply fell out of the pencil after a few weeks of use. The Violetta would not "click up" properly. I managed to make it work for a short while until the color stick broke and I couldn't advance what remained in the pencil. Penny Lane is also not clicking up properly but so far I can make it advance enough to use. I want to replace these but am hesitant because I don't know if the issue has been resolved. I even tried calling the customer service number provided to others in this review thread and simply found myself in an automated hold loop that never connected.

Customer review from Smashbox US

Simpleton
2 months ago

Mixed Emotions

I've been using this eyeliner for years. I typically will stock up when I purchase my makeup, and typically this pencil will last a while. The black and brown pencils have proven to stay "fresh" if I haven't opened the package. The navy failed me. Completely dry and unusable. Not sure if that is how the navy liner is all the time, or if I happened to get a dud. Either way, I can't afford to experiment with a new color again.

Customer review from Smashbox US

LB
7 months ago

YES IT DOES SHARPEN!!

I USE PHYSICIANS FORMULA DUAL PENCIL SHARPENER. IT SHARPENS GREAT! I LOVE THIS PRODUCT. IT'S THE ONLY ONE THAT DOES NOT MELT BY THE END OF THE DAY.

Recommends this product

Customer review from Smashbox US

Mel
8 months ago

The ONLY eyeliner to buy!

The Always On liner is the only eyeliner I will buy! It stays in all day even in hot/humid environments. It does sharpen, IF you have a good sharpener and clean it regularly. I have tried almost every high end liner and Smashbox will always win!!

Recommends this product

Customer review from Smashbox US

Avid Shopper
8 months ago
from Los Angeles, CA

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

Disappointed with the results

A bit disappointed with this eye liner. It goes on too thick. I appears to expand no matter how thin you draw the line. So expect it to expand. This did not last me all day even though it was waterproof.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

Strix
10 months ago

Please bring back 3D GALAXY!

3D galaxy was amazing! I got compliments every time I wore it and I can't find anything that compares to it. Bring back 3D GALAXY!!!

Recommends this product

Customer review from Smashbox US

AngiMc1
10 months ago

Great eyeline but does not sharpen

Waste of money! I love how it goes on and lasts but it can not be sharpened. SMASHBOX this one is a flop. If I had used it soon after purchase, I'd return this!! Your products are usually the best! NOT THIS EYEEELINER. And Ijust lightly line over my top eye lids because I just want to add a little shape for my eyes.

Customer review from Smashbox US

Response from Smashbox US

10 months ago

We appreciate your feedback. We want to share that the Smashbox Always On Gel Liner is a sharpenable pencil. We recommend using a cosmetic pencil sharpener; sharpen gently in full rotations, and clean your sharpener gently.

Kat
10 months ago

USED to love this liner!

This was my go-to, always stocked up on sales eyeliner until recently. The last handful I ordered from Ulta and/or Smashbox have all broken within the first 2 weeks of using them. They used to last around 4-5, even 6 weeks. Any I've bought since Summer of 2024 have all broken and were no longer useable. Because I stock up, I am always past the point of return, which has never been a problem prior. I'm so sad because this was my favorite eyeliner for YEARS and for the price they should not last only 1-2 weeks! Now I'm on the search for a new liner!

Customer review from Smashbox US

Response from Smashbox US

10 months ago

Your comments are important, and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at 877-698 4301 to share your concerns.