Brow PowerFULL Universal Volumizing Eyebrow Pencil

4.5 (519)
$26.00
Color:Universal Taupe
Offers & perks
Free gift with purchase
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$10 Star Money for $100
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Product details

Web ID: 8843022
IT Cosmetics Brow PowerFULL is your best-selling Brow Power Pencil, now with a triangular tip for bold definition and volume! The Universal Taupe shade adjusts to all hair colors, while the budge-proof formula adheres to skin for long-lasting results.

  • Product Features

    • Product Size: 0.012-oz.
    • WHAT IT DOES:
    • Triangular pencil tip delivers bold volume and shaping
    • Budge-proof formula adheres to skin for natural-looking brows that last
    • Universal Taupe shade transforms to all hair colors (even gray) based on pressure
    • Built-in spooley brush delivers natural, polished perfection
    • IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas
    • HOW TO USE:
    • Following the enclosed guide, use the wider side of the pencil to achieve fullness and volume; use the pointed tip for shaping
    • Universal transforming shade adjusts to your brow color; apply softer strokes for lighter hair colors, including blonde and silver; press harder for darker hair, including brown and black
    • To finish, lightly brush through brows with the spooley brush for a natural, polished look
    • Pair with Superhero Mascara

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to Armed Forces Pacific, District of Columbia, U.S. Virgin Islands, Puerto Rico, Federated States of Micronesia, Guam, Alaska, Armed Forces Europe, American Samoa, Northern Mariana, Hawaii, Marshall Islands, Palau, Armed Forces Americas
    • This item purchased online must be returned to the vendor by mail only. This item cannot be returned to Macy's stores.
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.5/5

519 star ratings, 501 reviews

Write a Review
73.6% of reviews have 5 stars
382
11.9% of reviews have 4 stars
62
6.7% of reviews have 3 stars
35
2.7% of reviews have 2 stars
14
5.0% of reviews have 1 star
26

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

124 customer images

  • Liner popped out
  • Even if I put no other makeup on I have my eyebrows done!!
  • Love my eyebrows using IT brow pencil!
501 reviews
Sandydl3
8 days ago

Great eyebrows

I love this eyebrow pencil! It is a universal shade and you can make it as light or dark as you want. The angle pencil works great. The only downfall is that the pencil part sometimes slides out when it’s almost empty.

Recommends this product

Customer review from itcosmetics.com

Flamingle609
1 month ago
from FL

Great Eyebrow Pencil

The taupe color is perfect for me...very neutral for a wide range of hair colors and completions. Very smooth and easy to apply.

Recommends this product

Customer review from itcosmetics.com

Occhib
1 month ago

Pencil keeps breaking!!!!

I have been using this brow pencil for many years. The most 2 recent orders of this pencil appear to be old or something is wrong as the pencil breaks! Very frustrating to have new pencils with broken pencils!! Please look into what is happening to cause this.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS1 month ago

Hello Occhib! We apologize for the issue regarding the Brow Powerful Eyebrow Pencil breaking during use the last few times your ordered. We can certainly understand how frustrating this would be. We would like to speak with you about your experience. Please call our Customer Service at 1-800-356-5120, Monday-Saturday 9:00 A.M-5:00 P.M EST. Please provide the agent with this case number 43009446. IT would be helpful if you could have the product with you when you call. We look forward to speaking with you!

BabyLani
1 month ago
from 2201 Tremont Street Apt A404 Phila., Pa 19115

Perfect brow product.

The shape of the Brow Powerful Pencil is awesome and just perfect. Makes applying the shape of the eyebrow and filling it in all in a simple swoop of the pencil much easier. The universal taupe color is spot on. Thank you finally a pencil that really works!

Customer review from itcosmetics.com

Jmcart923
1 month ago
from SC

Love

Love how it goes on. Easy to apply. Color is universal

Recommends this product

Customer review from itcosmetics.com

JaneSoy
2 months ago
from Miami

The best eyebrows filler

Love how easy it is to fill the eyebrows and how universal the color is

Recommends this product

Customer review from itcosmetics.com

LoyalITCustomer
2 months ago
from Minneapolis, MN

PLEASE GO BACK TO ORIGINAL PACKAGING!

This was my favorite product on the planet until you changed the packaging! The new pencil breaks, and the tube is flimsy, making application challenging. This was seriously one of my favorite products. I am so sick of companies taking shortcuts to cut costs. I would rather pay more to have what I love than pay the same to have something cheap—especially when it comes to products I put on my face! Please LISTEN to your customers and go back to the old product!

  • Photo from LoyalITCustomer

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS2 months ago

Hi LoyalITCustomer! We appreciate you bringing this to our attention. We make every effort to provide the highest quality products for our consumers and want to know whenever a product is not satisfactory. We are so sorry to hear your Brow PowerFULL Eyebrow Pencil is breaking and flimsy. We can certainly understand your frustration. We are interested in speaking with you about this and respectfully request you call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 42719513. We look forward to speaking with you!

Cara J
2 months ago
from Westbrook, Maine

My favorite eyebrow pencil!

I looked far and wide for an eyebrow pencil to fill in my sparse brows and this one is the best! The angled tip makes it easier to use and once brushed out, it looks very natural!

Recommends this product

Customer review from itcosmetics.com