They’re Real! Magnet Extreme Lengthening Mascara

4.2 (5,107)
$29.00
Color:Black
Size:Standard
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Arrives by Fri. Feb. 13 with Express
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Product details

Web ID: 10984360
NEW They're Real! Magnet is a 36-hour* extreme lengthening and lifting mascara powered by magnetic technology to deliver 40% longer lashes!** The innovative extender brush features a magnetically charged core that pulls the magnetic mineral-enriched formula up and out beyond the tips of lashes for extreme length and powerful lift. Custom-designed zigzag bristles are strategically positioned to fan out, separate and define lashes.

  • Product Features

    • WHAT IT DOES:
    • 36-hour extreme lengthening* mascara
    • Builds 40% longer lashes**
    • Flexible, lightweight and builds easily
    • Won't smudge or flake
    • HOW TO USE:
    • Gently wiggle the wand from base of lashes to tips, layering to build extreme length and powerful lift
    • Allow a few seconds of drying time between coats to build the most extreme lash drama
    • Beauty Tip: Accentuate the extreme length by defining your eyes with Roller Liner matte liquid eyeliner (sold separately); draw a thin line along your lashes for a naturally polished look or wing it out for a sultry cat eye effect
    • RESULTS:
    • 93% said it was extremely lengthening***
    • 95% said it lifts and lengthens lashes up and out***
    • 93% said it gives lashes fullness and length**
    • *Based on instrumental tests on 21 women
    • **Compared to bare lashes; based on instrumental tests on 21 women
    • ***Based on self-evaluation by 110 women after 1 week
    • Book a Benefit Browbar appointment near you

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.
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Ratings & Reviews

Here's what customers think
  • This mascara provides impressive length and volume to lashes, applying smoothly and separating lashes well for a dramatic yet natural-looking effect.
  • The buildable formula lasts all day without smudging or flaking.
  • While some found the brush shape challenging, most were very satisfied with the product's performance and results, particularly those with short, sparse lashes who noted significant lengthening and lifting.
AI-generated summary from 5,060 customers reviews.
4.2/5

5,107 star ratings, 5,060 reviews

Write a Review
51.3% of reviews have 5 stars
2620
29.8% of reviews have 4 stars
1520
12.9% of reviews have 3 stars
658
3.8% of reviews have 2 stars
193
2.3% of reviews have 1 star
116

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

7 customer images

5,060 reviews
Katherine
2 months ago
from Columbia, SC

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Love Benefit, but ...

I love Benefits They're Real mascara. This one I found to be a little too dry. Makes applying difficult.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Helpful?
AlderwoodMallShopper
2 months ago
from Seattle, WA

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

I almost don't want to reveal my secret.......

I almost don't want to reveal my secret, but this is hands down the best mascara ever. the difference between the eye where mascara is applied and isn't..... wow. It looks like I have fake lashes.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Helpful?
Sg
4 months ago
from Ky

Approve

I approve this mascara, stay on and did not flake.nice long appearance

Recommends this product

Helpful?
Tanya
6 months ago
from Maryville, TN

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Mascara

Love this mascara! Goes on easy, makes my lashes look long.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Helpful?
Diane
6 months ago
from California

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

I love this product and have tried many others.

Best mascara ever

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Helpful?
musk
7 months ago
from Illinois

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Great Mascara!

I love this mascara. I have purchased several times and quality is great. Glides on easily and enhances lashes!

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Helpful?
Cosmetic gal
7 months ago
from New York

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Wow

It gives all the glam with big lashes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

Helpful?
NancyM
10 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Original is better

The original They’re Real product offers a better brush and results than this new Magnet offering.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Helpful?