they're real! tinted lash primer

4.8 (252)
$24.65 (15% off) with code: VIP$29.00

Product details

Web ID: 2583903
NEW they're real! tinted primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink-brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length & separation for a beyond belief look.
  • Product Features

    • How to apply:
    • Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your favorite mascara on top.
    • Beauty Tip:
    • Wear under they're real! lengthening mascara for dramatically boosted lash length & separation or under roller lash super-curling & lifting mascara for dramatic curl.
    • they’re real! tinted lash primer: 89% said lashes had a natural look*, 91% said it was soft enough to layer on mascara 6 hours later*.
    • Plus they’re real! lengthening mascara: 94% said it defined lashes**, 92% said it boosted length, lift & separation**.
    • *Consumer panel survey on 65 women over 1 week.
    • **Consumer panel survey on 66 women over 1 week.
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews


4.8/5

252 star ratings, 225 reviews

Write a Review
87.3% of reviews have 5 stars
220
6.3% of reviews have 4 stars
16
2.8% of reviews have 3 stars
7
2.4% of reviews have 2 stars
6
1.2% of reviews have 1 star
3

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

3 customer images

225 reviews
Darlene
3 months ago
from Mansfield, OH

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

They’re Real

Great mascara, I have used it for years.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

karen
3 months ago

Great primer

Great primer, I use it as a mascara daily and add regular mascara for more glam

Recommends this product

Zorroz
3 months ago

Perfect instead of mascara

This is so much better than regular mascara. Not thick, not clumpy. Looks very natural

Sandra
4 months ago
from Idaho

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Great Primer!

Love the Benefit Primer and their mascara! They separate my lashes and make them look longer.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Macy's customer
4 months ago

Finally a nice primer that isn't white

You cannot find a simple primer that is in brown black other than this one! I often do not wear masquera over it and just enjoy the softer look. The applicator is really nice too and so I have given it a five star. Thanks. It stays on without smearing too.

Recommends this product

Lwebs
5 months ago

Holy Grail!

Been buying this for years, no other primer compares - please never discontinue!!

Recommends this product

Customer review from Benefit Cosmetics en_US

Pretty at 60
10 months ago

Perfect definition for natural look

Hey Benefit, you've got to market this product better. It's a real hidden gem. And I mean hidden. I had to search in a few drop downs for this on your website. You need to let people know how incredible this product is. Why are there only 76 reviews as versus the thousands on your other mascaras?When I don't want to look all done up, this mascara/primer is perfect for giving my lashes definition and subtle color. It's almost undetectable as makeup because it looks so natural. Dark and thicker mascara on women of a certain age is not always flattering on a daily basis.. I would hate to see this product get discontinued because it's not getting the recognition it deserves.

Recommends this product

Customer review from Benefit Cosmetics en_US

maryellen
11 months ago
from New york

Great product

This protects my lashes under the mascara. Do not need much mascara when using this product and lengthens them.

Recommends this product