they're real! tinted lash primer

4.7 (189)
$29.00
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Product details

Web ID: 2583903
NEW they're real! tinted primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink-brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length & separation for a beyond belief look.

  • Product Features

    • How to apply:
    • Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your favorite mascara on top.
    • Beauty Tip:
    • Wear under they're real! lengthening mascara for dramatically boosted lash length & separation or under roller lash super-curling & lifting mascara for dramatic curl.
    • they’re real! tinted lash primer: 89% said lashes had a natural look*, 91% said it was soft enough to layer on mascara 6 hours later*.
    • Plus they’re real! lengthening mascara: 94% said it defined lashes**, 92% said it boosted length, lift & separation**.
    • *Consumer panel survey on 65 women over 1 week.
    • **Consumer panel survey on 66 women over 1 week.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.7/5

189 star ratings, 166 reviews

Write a Review
85.2% of reviews have 5 stars
161
6.9% of reviews have 4 stars
13
3.7% of reviews have 3 stars
7
2.6% of reviews have 2 stars
5
1.6% of reviews have 1 star
3

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

2 customer images

  • Who needs falsies, when your lashes can look this amazing and natural all in just a few seconds?!
166 reviews
Zorroz
8 days ago

Perfect instead of mascara

This is so much better than regular mascara. Not thick, not clumpy. Looks very natural

Sandra
14 days ago
from Idaho

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Great Primer!

Love the Benefit Primer and their mascara! They separate my lashes and make them look longer.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Macy's customer
25 days ago

Finally a nice primer that isn't white

You cannot find a simple primer that is in brown black other than this one! I often do not wear masquera over it and just enjoy the softer look. The applicator is really nice too and so I have given it a five star. Thanks. It stays on without smearing too.

Recommends this product

maryellen
8 months ago
from New york

Great product

This protects my lashes under the mascara. Do not need much mascara when using this product and lengthens them.

Recommends this product

Rose
10 months ago
from Henderson nv

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Colorful and clean looking

I like what it does to my eyelashes and doesn't leave marks on your eyes like mascara does. Colorful and looks natural and shows how long my eyelashes are. No messy mascata!

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Carolyn
11 months ago
from Fort Wayne, IN

Nothing Special

I don’t find it to work as well as other primers I have tried. I like the fact that it is tinted, but it doesn’t give volume in my lashes as well as other primers. I would not buy this again.

External reviewer
12 months ago

Amazing Multi-Use Product! Very Well Done, Benefit!

I'm a super looooong time Benefit fan! (I still miss Maybe Baby lotion every single morning day when I have to use my alternate choice. PLEASE bring back Maybe Baby lotion, Benefit, please!) Anyway, I am so impressed with this product! Not only is it an amazing primer for mascara, but it's an incredible product for those days when you don't have time to do your makeup, but want to look like you at least tried. Haha! It does wonders as a primer for mascara, but it also gives a gorgeous natural look when worn alone. Worn alone, it lasts all day without any issues, and provides the perfect amount of definition and color. I just love it!!! Thanks, Benefit, for another perfect product!!!

Recommends this product

Customer review from benefitcosmetics.com

External reviewer
1 year ago

Wonderful mascara

I realize this is a primer , but it's great as a stand alone if you want your lashes to pop but you don't want that heavy mascara look or feel. I have issues with mascaras due to allergies and this isn't an issue at all for me. I have brown hair , brown eyes and olive skin and it looks great on my lashes. It gives this natural look, but it also makes the lashes pop. I curl my lashes after one coat and they look great. It feels natural and comes off easy too. This is good stuff. I hope they don't discontinue it.

Recommends this product

Customer review from benefitcosmetics.com