they're real! tinted lash primer

4.7 (194)
$29.00
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Product details

Web ID: 2583903
NEW they're real! tinted primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink-brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length & separation for a beyond belief look.

  • Product Features

    • How to apply:
    • Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your favorite mascara on top.
    • Beauty Tip:
    • Wear under they're real! lengthening mascara for dramatically boosted lash length & separation or under roller lash super-curling & lifting mascara for dramatic curl.
    • they’re real! tinted lash primer: 89% said lashes had a natural look*, 91% said it was soft enough to layer on mascara 6 hours later*.
    • Plus they’re real! lengthening mascara: 94% said it defined lashes**, 92% said it boosted length, lift & separation**.
    • *Consumer panel survey on 65 women over 1 week.
    • **Consumer panel survey on 66 women over 1 week.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.
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Ratings & Reviews

Here's what customers think
  • This eyelash primer is highly regarded for its exceptional performance.
  • Users report it provides natural-looking length and volume to lashes, with a long-lasting effect.
  • The primer is praised for its ability to separate and define lashes, and its suitability for sensitive eyes.
  • The natural brown tint is appreciated for a more subtle look compared to black mascara.
  • Overall, the primer is described as a standout product that customers consider indispensable.
AI-generated summary from 168 customers reviews.
4.7/5

194 star ratings, 168 reviews

Write a Review
85.1% of reviews have 5 stars
165
7.2% of reviews have 4 stars
14
3.6% of reviews have 3 stars
7
2.6% of reviews have 2 stars
5
1.5% of reviews have 1 star
3

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

2 customer images

168 reviews
Darlene
2 months ago
from Mansfield, OH
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

They’re Real

Great mascara, I have used it for years.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Helpful?
karen
2 months ago
Verified PurchaserYes

Great primer

Great primer, I use it as a mascara daily and add regular mascara for more glam

Recommends this product

Helpful?
Zorroz
2 months ago
Verified PurchaserYes

Perfect instead of mascara

This is so much better than regular mascara. Not thick, not clumpy. Looks very natural

Helpful?
Sandra
2 months ago
from Idaho
Verified PurchaserYes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Great Primer!

Love the Benefit Primer and their mascara! They separate my lashes and make them look longer.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Helpful?
Macy's customer
3 months ago
Verified PurchaserYes

Finally a nice primer that isn't white

You cannot find a simple primer that is in brown black other than this one! I often do not wear masquera over it and just enjoy the softer look. The applicator is really nice too and so I have given it a five star. Thanks. It stays on without smearing too.

Recommends this product

Helpful?
maryellen
10 months ago
from New york
Verified PurchaserYes

Great product

This protects my lashes under the mascara. Do not need much mascara when using this product and lengthens them.

Recommends this product

Helpful?
Rose
12 months ago
from Henderson nv
Verified PurchaserYes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Colorful and clean looking

I like what it does to my eyelashes and doesn't leave marks on your eyes like mascara does. Colorful and looks natural and shows how long my eyelashes are. No messy mascata!

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Helpful?
Carolyn
1 year ago
from Fort Wayne, IN
Verified PurchaserYes

Nothing Special

I don’t find it to work as well as other primers I have tried. I like the fact that it is tinted, but it doesn’t give volume in my lashes as well as other primers. I would not buy this again.

Helpful?