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NEW they're real! tinted primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink-brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length & separation for a beyond belief look.

  • How to apply:
  • Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your favorite mascara on top.
  • Beauty Tip:
  • Wear under they're real! lengthening mascara for dramatically boosted lash length & separation or under roller lash super-curling & lifting mascara for dramatic curl.
  • they’re real! tinted lash primer: 89% said lashes had a natural look*, 91% said it was soft enough to layer on mascara 6 hours later*.
  • Plus they’re real! lengthening mascara: 94% said it defined lashes**, 92% said it boosted length, lift & separation**.
  • *Consumer panel survey on 65 women over 1 week.
  • **Consumer panel survey on 66 women over 1 week.

Web ID: 2583903

Customer reviews

166 Reviews
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1 Star
User Images
    Mar 30, 2024
    from Colorado
    Best product EVER for !ashes!

    I use this on both "no" makeup days as well as full makeup days. I am early 60s and my lashes have become so transparent in color, that on no makeup days, I look pretty weird. So if I plan on going anywhere, I sweep this a few times on my lashes & it proves that I actually still have lashes. I tried professionally dying my lashes & it barely took on random lashes plus stung my eyes very badly. This was the solution! There is ZERO clumping with this & my lashes look so natural! Stays on all day, yet comes off easier than mascara. On full makeup days, I use this as a primer which really helps thicken my lashes for the mascara to really pop (I use another brand of cheap mascara and this seems to compliment every brand). I will be a lifetime user of this primer!

    Customer review from benefitcosmetics.com
    Mar 02, 2024
    from Oakland
    Mascara Primer is my best MASCARA!

    Thanks for making this, I hope other women will know that it is a dark brown mascara. It's wonderful for those of us who look best in something brown rather than black! It goes on easily and wears well.

    Customer review from benefitcosmetics.com
    Feb 26, 2024
    from SC
    My go to

    I have brown hair and love the brown primer for a natural look! Many compliments

    Customer review from benefitcosmetics.com
    light makeup gurly
    Dec 28, 2023
    from northern california
    super natural

    i already have really long lashes, and i don't wear a lot of makeup so this on its own looks really natural and light. it isn't heavy, and the brown tint looks really nice. definitely would recommend for people who wear minimal makeup.

    Customer review from benefitcosmetics.com
    Dec 20, 2023
    Good as mascara or primer

    I saw a Youtube review in which the presenter said she liked this as a mascara alone. I have light eyelashes, so I thought the brown color would work well for me. I really like it as mascara or as a primer. Nice, light look, very buildable.

    Dec 16, 2023
    from Nebraska
    Best Mascara

    Ive used this mascara for years and love it. It's one of the few brown mascaras I have found. Please keep making it!

    Customer review from benefitcosmetics.com
    Dec 14, 2023

    Love this primer. I use it alone and it is "just enough." it doesn't flake or smear but washes off with water

    Dec 12, 2023
    from Denver
    Not bad

    I decided to give this a try since every and all mascara I’m either sensitive to or it smudges, flakes, runs, etc. This is pretty good. Can get through most of the day. The wand is flimsy and there’s silly tentacles at the end which are weird. Not sure I’ll buy again because it’s pricey, but might try a drug store brand primer. I do think the primer only is the way to go any more. I’m 56 so heavily made up eyes are stupid.