they're real! tinted lash primer

$29.00
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$10 Star Money for $100
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Product details

Web ID: 2583903

NEW they're real! tinted primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink-brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length & separation for a beyond belief look.

  • Product Features

    • How to apply:
    • Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your favorite mascara on top.
    • Beauty Tip:
    • Wear under they're real! lengthening mascara for dramatically boosted lash length & separation or under roller lash super-curling & lifting mascara for dramatic curl.
    • they’re real! tinted lash primer: 89% said lashes had a natural look*, 91% said it was soft enough to layer on mascara 6 hours later*.
    • Plus they’re real! lengthening mascara: 94% said it defined lashes**, 92% said it boosted length, lift & separation**.
    • *Consumer panel survey on 65 women over 1 week.
    • **Consumer panel survey on 66 women over 1 week.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.7/5

221 star ratings, 187 reviews

Write a Review
190
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

3 customer images

187 reviewssorted by Newest

zam
20 days ago

It doesn't work for me.

I didn't like the product; my eyelashes don't stay curled—they droop after applying the primer.

Customer review from Benefit Cosmetics en_US

Valerie
3 months ago
from Minnesota

Primer as mascara

I use the Benefit primer in lieu of brown mascara. A good brown mascara can be hard to find.

ddbd
3 months ago

dk

kjb

Recommends this product

Customer review from Benefit Cosmetics en_US

SP
3 months ago

Its a great product

Its very helpful for everyone!

Recommends this product

Customer review from Benefit Cosmetics en_US

Gonzo
4 months ago
from Palm Springs

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Great lash primer

I've been using this mascara, primer for several years now, & it's the best. To wear alone as- is because of it's it's natural, brown tint, and as a intended use of a primer. It really enhances & lengthens your eye lashes with whatever mascara you use.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

Darlene
8 months ago
from Mansfield, OH

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

They’re Real

Great mascara, I have used it for years.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

karen
8 months ago

Great primer

Great primer, I use it as a mascara daily and add regular mascara for more glam

Recommends this product

Zorroz
9 months ago

Perfect instead of mascara

This is so much better than regular mascara. Not thick, not clumpy. Looks very natural