• Benefit Cosmetics - they're real! tinted primer mascara
  • Benefit Cosmetics - they're real! tinted primer mascara
  • Benefit Cosmetics - they're real! tinted primer mascara
  • Benefit Cosmetics - they're real! tinted primer mascara
Benefit Cosmetics - they're real! tinted primer mascara
Benefit Cosmetics - they're real! tinted primer mascara
Benefit Cosmetics - they're real! tinted primer mascara
Benefit Cosmetics - they're real! tinted primer mascara
In stock: Usually ships within 2 business days.
Product Details

NEW they're real! tinted primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink-brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length & separation for a beyond belief look.

  • How to apply:
  • Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your favorite mascara on top.
  • Beauty Tip:
  • Wear under they're real! lengthening mascara for dramatically boosted lash length & separation or under roller lash super-curling & lifting mascara for dramatic curl.
  • they’re real! tinted lash primer: 89% said lashes had a natural look*, 91% said it was soft enough to layer on mascara 6 hours later*.
  • Plus they’re real! lengthening mascara: 94% said it defined lashes**, 92% said it boosted length, lift & separation**.
  • *Consumer panel survey on 65 women over 1 week.
  • **Consumer panel survey on 66 women over 1 week.

Web ID: 2583903

Customer Reviews

109 Reviews
5 Stars
92
4 Stars
8
3 Stars
4
2 Stars
3
1 Star
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User Images
    MT
    Aug 01, 2022
    from Chicago
    my fave go-to product

    I love this primer - it's all I use (I don't even need mascara with it). It provide just enough definition without making my lashes stiff or clumpy. It's the best!

    Customer review from benefitcosmetics.com
    Judy
    Jul 15, 2022
    Fabulous Find

    Wonderful! I was looking for a replacement for Naturally Glossy Mascara and this is it. I've always worn a clear/white conditioner to keep waterproof mascaras from drying out the lashes but I find this tinted conditioner a fabulous two-in-one find. No smudging - no flaking - long lasting - color with a little boost - alone or as a base. It is perfect for me.

    Amita
    Jul 04, 2022
    from high desert mountains southwest
    Great color for the very fair-skinned

    I use this product by itself, as mascara. I can show that I do have eyelashes (mine are pale blond) without them being vampirishly black.

    Customer review from benefitcosmetics.com
    SB
    Jun 22, 2022
    from Arkansas
    Amazing

    This primer is the best. I will never be without it.

    Customer review from benefitcosmetics.com
    Megan
    Jun 15, 2022
    Great stand-alone for “natural” look!

    This is my go-to daily mascara (will layer traditional black mascara on top for evening looks). I even use this in my eyebrows to give them definition. Macys is the only place I can find this product any more. I very much hope it’s not discontinued.

    Shirl
    May 01, 2022
    from New Jersey
    Love this primer.

    I wear this tinted primer as mascara for my daily use. I love how long my lashes look with just the primer. I apply They're real mascara to make them extra full.

    Customer review from benefitcosmetics.com
    Stephanie
    Mar 29, 2022
    from Jackson Michigan
    Ahhmazing Mascara!!

    I had my color analysis done last year to find out I'm a spring that means I need colors that are light, bright, clear & warm to harmonize with my complexion. My worst colors are black, white & burgundy. First priority was my makeup so finding a brown mascara was difficult! This mascara is amazing! Perfect color & great lengthening properties, it highlights my eye color that was hidden when I used black mascara. Since I've switched out my makeup & clothing I get compliments on my appearance every time I go out of the house! Even my son mentioned how pretty my eye color was that he never noticed before! Please continue to make this wonderful mascara!

    Customer review from benefitcosmetics.com
    ViVi
    Mar 06, 2022
    from Venus
    Best mascara (primer) for a natural look

    I have blonde eyelashes and eyebrows, and I constantly have to put on mascara and eyebrow pencil. But some days I want a natural look, that's where this primer really stands out! It perfectly defines every lash in a natural fluffy way, it is an absolute necessity in my book. Please never stop making this wonderful primer.

    Customer review from benefitcosmetics.com