$41.50
Details
Current selected color: NFL18 Ebony (deepest/copper undertones)
20 Colors
This shade is your best match.
$41.50
Details

Here's how it works:

  1. Receive 5% off your second order and all future shipments. Free shipping on orders over $20.
  2. Manage frequency, delivery, and quantity online.
  3. Email reminder sent before each delivery.
  4. Cancel easily at any time.
Learn More
  • 2
  • 8
  • 4
  • 3
  • 11
  • 8
In stock: Usually ships within 2 business days.

The new Matifying Fluid Foundation formula keeps all its historical benefits: a fluid texture that stretches easily, a medium coverage that adapts to skin with blemishes and a very natural finish!

  • Product Size: 1-oz.
  • WHAT IT DOES:
  • The new formula ensures an immediate matte effect
  • Enriched with sebum-regulating and astringent active ingredients, it helps rebalance combination to oily skins, smooth and provide more comfort to the skin
  • The long-lasting makeup remains bright and homogeneous all day long
  • HOW TO USE:
  • Before applying your foundation, neutralize dark under-eye circles, blemishes and dark areas of the face with concealer
  • A dollop of Matifying Fluid Foundation will then be enough to get a perfect even complexion with a natural result

Web ID: 8444901

Customer reviews

12 Reviews
5 Stars
10
4 Stars
0
3 Stars
1
2 Stars
0
1 Star
1
User Images
    BONNIE28
    Apr 07, 2024
    from California
    black Up Matifying Fluid Foundation

    Absolutely love it. Perfect for my complexion. Can't wait to try other Black Up products.

    all
    Oct 15, 2022

    Amazing coverage. Love it. It was previously Black-owned so the shades are spot on.

    Lexi
    Sep 28, 2021
    Not for me!

    The color is not what I expected. Its very watered down and cheap.

    purplegirl
    Sep 11, 2020
    Great Foundation

    This is my second bottle and I love it, full coverage and not heavy, set pretty well

    DIANE
    May 05, 2020
    FOR US

    THE BEST FOUNDATION EVER FOR WOMEN OF COLOR HANDS DOWN

    Chaya
    Nov 06, 2019
    The bedt foundation ever- but need lighter shades

    This foundation is literally the best I ever tried, I've tried AT LEAST 30 foundations. I bought it at the same time as Urban Decay's new Stay Naked foundation which has great reviews. But this foundation is way better. This foundation is full coverage but doesn't feel heavy on the face, it doesn't get absorbed in my oily, large pore areas as happens to almost every foundation. It looks incredibly natural. Ok, so why am I giving it only 3 stars? I bought this foundation because it looked like the entire line is warm toned, which this foundation indeed is. There are very few option for warm toned foundation in fair light shade. In the photo on the computer the color light-tan appeared to be my fair-light shade. But when I received it was as the shade's the name, in light-tan color and at least one or maybe two shades darker as in the photo. That's why I'm giving 3 stars, because I finally found the PERFECT warm toned, long-lasting foundation and there's none in a light shade!

    Deandrea
    Sep 22, 2019
    My favorite foundation

    This foundation is amazing. I use shade 16. I’ve been using it for 2 years now, before Macy’s started carrying it. It blends into the skin very well, lasts a long time, and the color matching is tooo good. This brand considers a range of undertones for skin color. Try it, and you won’t regret it.

    Ebony
    Sep 13, 2019
    PRISTINE QUALITY WORTH THE PRICE

    The color MELTS INTO MY SKIN!!!!! This by far is one of the best brands for WOMEN!!!! Ladies, cop ALL OF BLACK UP products. The quality is excellent and the coverage is wonderful.