My 1st set of 'grown up' brushes was BB and after many years, I still use BB even after trying other brands. BB is a good line with well designed brushes that don't require 'effort' to apply product. It is a tool that works and if you take care of it, you can use and enjoy these tools for a long time. I am careful not to soak when cleaning and do try to let air dry laying on a towel overnight. They have not lost their shape and I have had little bristle loss over the years.