Eye Opening Volumizing Mascara

3.5 (302)
$41.00
Color:Eye Opening Mascara
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Arrives by Fri. Feb. 13 with Express
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Product details

Web ID: 2544984
Create dramatic lashes instantly with this volumizing and curling mascara. The jumbo brush lifts and fans lashes for a wide-eyed effect, while the intense carbon black formula thickens, curls, and holds lash shape all day - no flaking, smudging, or clumping.

  • Product Features

    • WHAT IT IS:
    • Mascara with high-drama volume & high-impact curl in the blink of an eye. The jumbo lash brush fans and pushes lashes up and out, while the rich, carbon-black formula intensely thickens, curls and lifts lashes all day for the ultimate eye opening effect.
    • WHAT IT DOES:
    • Designed exclusively for this mascara, the jumbo brush head grabs and visibly pushes each and every lash upwards. The unique formula creates a long-lasting curl that holds for 8 hours for dramatic volume and definition.
    • INGREDIENT HIGHLIGHTS:
    • Carbon black pigments deliver dramatic color; formulated without parabens, phthalates, sulfates, or gluten; conditioning agents support lash health
    • HOW TO USE:
    • Brush mascara from base to tips of lashes, layering for desired volume and lift. Removes easily with warm water or makeup remover.
    • USE WITH:
    • Bobbi Brown Long-Wear Cream Eyeshadow Stick; Bobbi Brown Smokey Eye Kajal Liner

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.
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Item 4 of 5

Ratings & Reviews

Here's what customers think
  • The Bobbi Brown Eye Opening Mascara is praised for its ability to dramatically lengthen, volumize, and lift the lashes, creating a bold, eye-opening look.
  • Customers appreciate how it separates and defines the lashes without clumping or flaking, and the intense black color and buildable formula allow for customizable intensity.
  • While some users found the brush too large and difficult to maneuver, and a few experienced the mascara drying out over time, the vast majority of customers are extremely satisfied with the product's exceptional performance and long-lasting results.
AI-generated summary from 297 customers reviews.
3.5/5

302 star ratings, 297 reviews

Write a Review
45.0% of reviews have 5 stars
136
13.6% of reviews have 4 stars
41
11.9% of reviews have 3 stars
36
8.3% of reviews have 2 stars
25
21.2% of reviews have 1 star
64

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

1 customer image

297 reviews
Maria Angarita
3 months ago

Very helpful

My lashes look much better

Helpful?
Schmigster
9 months ago
from California

The best!

Eye opening mascara. Exquisite.

Helpful?
Mountain62
1 year ago

No

Doesn’t do as described

Helpful?
PMJ4J
1 year ago
Incentivized review

A great no smudge mascara!

My favorite mascara (and I have tried many others!). It separates the lashes, makes them look nice and full, and doesn’t smudge under my eyes.

Recommends this product

Customer review from bloomingdales.com

Krystina T
1 year ago
Incentivized review

Best lashes ever

Long lashes, sans smudge

Customer review from bloomingdales.com

Nina414
2 years ago
Incentivized review

GET THIS MASCARA

Love this mascara! Makes your lashes look longer than ever and gives them the perfect lift!

Recommends this product

Customer review from bloomingdales.com

External reviewer
2 years ago

Eye Opening Mascara

This is a terrible product. Clumpy, thick and drips. About an hour after application I had dark black circles under my eyes from the mascara. Save your money,

Customer review from bobbibrowncosmetics.com

Response from bobbibrowncosmetics.com

bobbibrownpwr6 days ago

Thank you for taking the time to share your thoughts with us! While this formula didn't work out for you, we offer a variety of mascaras and we think you will enjoy the benefits of our No Smudge Mascara. Get a closer look here: https://bit.ly/BBNoSmudgeMas. For additional assistance, connect with a US Bobbi Brown Artist here: https://bit.ly/BBLCConnectUS. For customers outside the US, please visit the Customer Service page for details about how to connect with a local Bobbi Brown Artist.

Response from bobbibrowncosmetics.com

bobbibrownpwr13 days ago

Thank you for taking the time to share your thoughts with us! While this formula didn't work out for you, we offer a variety of mascaras and we think you will enjoy the benefits of our No Smudge Mascara. Get a closer look here: https://bit.ly/BBNoSmudgeMas. For additional assistance, connect with a US Bobbi Brown Artist here: https://bit.ly/BBLCConnectUS. For customers outside the US, please visit the Customer Service page for details about how to connect with a local Bobbi Brown Artist.

External reviewer
2 years ago

Not my favorite

This was my first experience with Eye Opening Mascara. I've been using it for a couple of weeks, and I'm ready to toss the whole tube and use something else. It clumps when I'm trying to apply it, so keep a tissue handy to clean up the excess. I have messy streaks of mascara on the inside of my makeup bag. Throughout the day, it's flaking and irritating my eyes. Not worth the trouble.

Customer review from bobbibrowncosmetics.com

Response from bobbibrowncosmetics.com

bobbibrownpwr6 days ago

We really appreciate you taking the time to share your feedback with us and giving this product a try! We always want to make sure you're fully satisfied with our products and are happy to help with alternative options. We hope you'll chat live with a Bobbi Brown Artist for suggestions and/or return/exchange options via the Live Chat functions at our site. Connect here: https://bit.ly/BBLCConnectUS. They're standing by to assist you!