I have been a loyal Clinique customer for 24 years and I have never been disappointed, until now. I have another Clinique makeup brush which I love and have had for years but I wanted to retire it as a back up so I ordered this. I haven't even been able to fully use it, as when I tried the bristles came off all over my face! Seeing my long lasting faith in the quality of Clinique products, I will call and see if maybe I got a faulty one or there are some first time use steps that I missed, but the brush feels extremely soft, not as tough as my original, and like I said the bristles came out all over the place. Very disappointed to say the least, especially for the money spent.